Have you ever received a call or email from your agency that you will be getting a new account manager? The thought could be frightening, especially if you LOVE your current AM. After you take a deep breath and realize life will go on, keep in mind the 4 points outlined below to help you transition. 1) The Agency Knows What They Are Doing This isn’t your agencies first go … [Read more...] about 4 Tips To Survive An Account Manager Change
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On Demand Webinar: Quick Tips To Take Your Geo-Targeting To The Next Level
On Demand Webinar Quick Tips To Take Your Geo-Targeting To The Next Level Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Quick Tips To Take Your Geo-Targeting To The Next Level
Balancing Volume, Competition, And Intent To Find The Right Keyword
SEO is a skill which many train for years in order to crack some magical use-all formula to get their posts ranking on the number one spot in Google. Whilst Google Ads can bring in a fantastic amount of targeted traffic, organically ranking for the right keywords can see insane amounts of traffic (and even conversions) come into your site because the audience was already … [Read more...] about Balancing Volume, Competition, And Intent To Find The Right Keyword
So You Want To Be An Industry Thought Leader? Here’s What To Do
In any industry, there are people we look up to because we believe they are the best of the best at what they do. These are the people we turn to when industry news breaks or to educate us about how we can be better at our jobs. In short, these industry thought leaders are who we try to emulate. The truth is that it takes an extraordinary amount of time and effort to become … [Read more...] about So You Want To Be An Industry Thought Leader? Here’s What To Do
An Exclusive Q&A with London Keynoter Tor Thompson of Bing Ads
We've booked our final two keynotes at Hero Conf London, 24-26 October at etc.venues St Paul's. Bing Ads and Google will each join us to discuss what you can expect on their platform in the next 6 months. As each is a vital part of the digital advertisers daily work, we're excited to share an interview with Tor Thompson, EMEA Regional Director for Bing Ads. Tell us about … [Read more...] about An Exclusive Q&A with London Keynoter Tor Thompson of Bing Ads
6 Steps to an Advanced Competitor Analysis For Digital Marketers [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, 6 Steps to an Advanced Competitor Analysis For Digital Marketers. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How To Find Your Competitor's Bidding Schedule Whitepaper: 3 … [Read more...] about 6 Steps to an Advanced Competitor Analysis For Digital Marketers [Webinar Confirmation]
6 Steps To An Advanced Competitor Analysis For Digital Marketers
More about this Webinar In the ever-changing and constantly involving PPC world, it’s a pretty cutthroat game. In order to stand out to potential customers, it is vital that your company understands its competition. Not only that, but you need to know exactly where your brand stands in relation to your competitors. So how do you know if you’re in great standings or in a bit of … [Read more...] about 6 Steps To An Advanced Competitor Analysis For Digital Marketers
[New Webinar!] Quick Tips To Take Your Geotargeting To The Next Level
In paid search, setting geographic targets is day one. Whether it’s to exclude places you cannot sell or serve or to specifically target your primary customer base, the implementation of geo-targets is on the must-do list for a proper PPC campaign. However, for you intermediate and advanced geo-targeters, we’re going to take this method beyond the basics. In this new live … [Read more...] about [New Webinar!] Quick Tips To Take Your Geotargeting To The Next Level
How AdWords’ Policies Are Shaping Corporate Responsibility
When working full-time in PPC and digital marketing agencies, it is easy to get caught up in platform updates, how-to’s, and customer acquisition strategies. When we are caught up in day-to-day learnings, we often miss the significance of advertising policy changes. Advertising policy changes do more than just limit the types of customers that agencies can work with or the … [Read more...] about How AdWords’ Policies Are Shaping Corporate Responsibility
How To Go From Google ETAs To Bing ETAs
Just a few short months ago, Google announced expanded text ads. At first, there was a little panic in the advertising world. But now that it is rolled out to everyone, marketers are jumping on board and realizing the new norm. Now that expanded text ads have been fully released to all AdWords accounts and the initial shock is over, what now? Bing! Shortly after Google … [Read more...] about How To Go From Google ETAs To Bing ETAs
On Demand Webinar: How To Connect Calls From Paid Search To Sales
On Demand Webinar How To Connect Calls From Paid Search To Sales Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: How To Connect Calls From Paid Search To Sales
Campaign Groups Now Available In AdWords
We are all aware that the marketing industry is growing continually more complex. Frequent expansions and innovations in the digital marketing world are the evidence. As marketing strategies become more intricate, we see that AdWords is working hard to keep up. Our PPC strategies often involve multiple touch-points across various media when inviting users to convert, yet the … [Read more...] about Campaign Groups Now Available In AdWords
