In paid search, setting geographic targets is day one. Whether it’s to exclude places you cannot sell or serve or to specifically target your primary customer base, the implementation of geo-targets is on the must-do list for a proper PPC campaign. However, for you intermediate and advanced geo-targeters, we’re going to take this method beyond the basics.
In this new live webinar, Hanapin expert and PPC Hero blogger Will Larcom will walk you through what specific kind of geotargeting makes sense for you, and push the envelope even further with additional targeting and geo-layering options.
- How To Assess Opportunity Based On Geo-Targets
- When To Micro-target Within A Given Radius
- Why You Should Connect Geotargeting with Seasonality