Over the years, mobile traffic has continued to increase, which has made it increasingly difficult to track customers as they cross over from one device to another. The traditional marketing funnel that used to be awareness, consideration, and then purchase has almost become obsolete. No longer is the buying cycle a linear path. In fact, it's become necessary to identify the … [Read more...] about Coming Soon – New Cross-Device Reports And Benchmarks
Search Results for: PPC
4 Ways Clients Can Better Help Their Agencies
You have picked the agency you think will take your PPC accounts to a new level. You are ready for the next steps and the excitement is real. How do you make sure you get the most out of the relationship you are starting? By following these 4 tips, you can be confident you are doing everything in your power to be a good client which will go a long way towards success. 1) Have … [Read more...] about 4 Ways Clients Can Better Help Their Agencies
On Demand Webinar: How To Run An Effective Search Query Report in Less Than 15 Minutes
On Demand Webinar How To Run An Effective Search Query Report in Less Than 15 Minutes Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: How To Run An Effective Search Query Report in Less Than 15 Minutes
Get Critical Funnel Insights With The Top Paths Report
Within AdWords there are multiple sections that allow you to see which areas of the account are contributing to sales, and not just directly, but somewhere along the line as users go through the buying process. To me, the best tool we have available in AdWords to view buying cycles is the Top Paths report. This report can be found under "Tools > Attribution > Top Paths." … [Read more...] about Get Critical Funnel Insights With The Top Paths Report
Adwords Event Recap: Device-Specific Bid Adjustments
On Tuesday, August 9, Google invited users to an on-air hangout centered around new device-specific bid adjustments. For those who missed this broadcast from Product Expert Sally Chung and Product Manager Leo Sei, you can watch it here and check out PPC Hero’s recap and reactions below. Hangout On Air Device-specific bid adjustments, first announced on July 26, 2016, now … [Read more...] about Adwords Event Recap: Device-Specific Bid Adjustments
3 Tips For Better Mobile Advertising On Bing Ads
Most advertisers focus their mobile efforts in Google AdWords. It has been shown that Google brings in a younger crowd that is generally more tech friendly than Bing users. Nearly 40% of Bing's audience is between the ages of 35-54. But nearly three-quarters of adults use smartphones and spend an average of 108 minutes each day on them. How do we successfully capture … [Read more...] about 3 Tips For Better Mobile Advertising On Bing Ads
Google’s Not Selling Your Products Like It Used To
With the ongoing changes to Google Shopping, optimizing your product feed is more important than ever. Over the last several months, Google has been testing an aggregated shopping format for individual products sold by multiple retailers. This format most commonly involves devices and appliances. For example, if you search for a device generically or by brand, you may … [Read more...] about Google’s Not Selling Your Products Like It Used To
It’s Not Enough To Be Relevant – Your Landing Page Has To Be Dedicated
You spend months testing ad copy and optimizing bids to ensure that your ads are not only visible or relevant, but effective. It’s not about impressions. It’s not even about clicks. The end goal, the cherry on top, is the conversion. That conversion occurs on the landing page. So how do you choose the page that sends your visitors into conversion land? Do you base your … [Read more...] about It’s Not Enough To Be Relevant – Your Landing Page Has To Be Dedicated
[New Webinar!] How To Run An Effective Search Query Report In Less Than 15 Minutes
Search Query Reports (SQRs) can be overwhelming. Downloading all of your keywords and scouring through the data associated with EVERY word in the hopes of stumbling upon one or two significant findings that MIGHT incrementally improve your account seem overwhelming and not worth the time. There’s gotta be a better way, right? The simple key: pivot tables. In this new live … [Read more...] about [New Webinar!] How To Run An Effective Search Query Report In Less Than 15 Minutes
Reach The Right Users With Gmail Ads
When it comes to advertising, the goal is always to be in the right place, at the right time, in front of the right person. Being PPC specialists, we know that isn’t always the case and that’s why we measure click-through rate, conversion rate, and any data that we can get our hands on to simply determine the effectiveness of our advertising. That is also why we look to have … [Read more...] about Reach The Right Users With Gmail Ads
What Is In-Image Advertising?
As a PPC marketer, I have to admit that most of the initiatives I take on behalf of my clients are usually related to achieving some sort of a direct response. That response may be a lead, a sale, or some other designated action. However, I'm having more conversations that revolve around exposing their brand to a larger audience that they might not be capturing through their … [Read more...] about What Is In-Image Advertising?
What You Need To Know About New AdWords Features [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, What You Need To Know About New AdWords Features. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: [New Whitepaper!] Improving Your Account Through AdWords Scripts Be In The Know … [Read more...] about What You Need To Know About New AdWords Features [Webinar Confirmation]
