I had to start off this post with this awesome tweet by Mary Hartman, because it's such a perfect analogy to the end of every Hero Conf. We meet awesome new people, learn ground-breaking insights, and end up with amazing experiences and memories that we get to reminisce on for years to come. The only difference is - you'll never get too old for this Summer Camp!! This year, … [Read more...] about A Superhero Recap: Hero Conf Philadelphia
Search Results for: PPC
The Basics Of Setting Up A Paid Search Campaign
We all have tasks that reside in the Wild West fringes of our calendar, where idealistic intentions cross arms with FOMO. For those that have been asleep for the last couple of years, FOMO is the fear of missing out. When you are a small business owner or just getting started in the world of marketing, that fear of not jumping on the latest trends can result in product … [Read more...] about The Basics Of Setting Up A Paid Search Campaign
How To Use AdWords Filters To Improve Account Efficiency
One of the key takeaways I left Hero Conf Philadelphia with is the speed and urgency with which we need to work on our PPC accounts. If we’re slow making changes, we miss opportunities to improve account performance. Lost opportunity means our stakeholder’s top and bottom lines are negatively impacted. One way to increase how quickly I work in accounts is to use AdWords … [Read more...] about How To Use AdWords Filters To Improve Account Efficiency
Snapchat Geofilters: A Valuable Marketing Tool
Snapchat Geofilters have been around for some time now, however, they have only recently become a part of the marketer’s toolkit. I feel like a kid at a candy store! In this post, I’ll detail what Geofilters are, how to create them, why to use them, and share some tips and the results from our first campaign. What is a Geofilter Geofilters are special graphic overlays that … [Read more...] about Snapchat Geofilters: A Valuable Marketing Tool
Why RLSA Efforts Should Have Their Own Campaigns
With Customer Match beginning to explode in the RLSA world, advertisers are getting excited about Search Network retargeting capabilities. And rightfully so, as we've seen fantastic performance with the email list targeting now available in Google Adwords. We've used email lists in a multitude of ways. We've also seen great performance from regular remarketing lists on the … [Read more...] about Why RLSA Efforts Should Have Their Own Campaigns
Webinar Confirmation: 13 Amazing Tips To Master Mobile Search
You're All Set! You're now registered for Hanapin Marketing and Wordstream's webinar, 13 Amazing Tips To Master Mobile Search. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Cash In On These Mobile PPC Opportunities Nail Down A Mobile … [Read more...] about Webinar Confirmation: 13 Amazing Tips To Master Mobile Search
Webinar: 13 Amazing Tips To Master Mobile Search
More about this Webinar "The year of mobile" is old news. Smartphones and users searching on their phones for a product is now the norm and as a marketer, it's imperative that you have an effective strategy in place for your mobile search. According to Google, 65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant … [Read more...] about Webinar: 13 Amazing Tips To Master Mobile Search
Top 3 CRO Test Ideas For E-Commerce Clients
Conversion Rate Optimization (CRO) might seem a bit overwhelming when you’re looking at an entire e-commerce website. Where should you focus your testing efforts and how do you decide what to test first? There are so many opportunities because of the variety of pages to choose from, including the: Homepage Category pages Product pages Shopping cart page Checkout … [Read more...] about Top 3 CRO Test Ideas For E-Commerce Clients
New Google Shopping Feature: Feed Rules
Have you ever tried to upload inventory to Google Shopping, but the process took twice as long as you thought because the categories within the company’s inventory management system did NOT align with Google Shopping’s categories? Most PPC-ers have dealt with this hassle, and it is often stressful. But stress no more! Google has finally released a fix! The new tool, called … [Read more...] about New Google Shopping Feature: Feed Rules
A Script For Identifying Ad Groups That Lack Sitelink Impressions
We all know by now that ad extensions in AdWords are an extremely effective way to boost our CTR. They’re easy to set up, don’t cost anything extra, and according to Google, sitelinks can boost the CTR of ads for non-brand searches by 10-20% and for branded search by up to 50%. Unfortunately, AdWords doesn’t make it very easy to determine which ad groups are not taking full … [Read more...] about A Script For Identifying Ad Groups That Lack Sitelink Impressions
Bing Callout And Review Extensions: They’re Here And You Should Use Them
Ad extensions are one of the best ways to make your ads stand out to customers searching for you. Bing recently released two new extensions that you have been seeing on Google for some time now, callout and review extensions. Here’s a review of how they work. Callout Extensions: Highlight specific products, services, deals, or selling points to your customers by placing … [Read more...] about Bing Callout And Review Extensions: They’re Here And You Should Use Them
The Art Of Networking
“The richest people in the world look for and build networks – everyone else looks for work.” -Robert Kiyosaki With our very own Hero Conf happening right now, chocked full of 10 scheduled networking opportunities, making connections and meeting new people is something our team has been thinking about a lot lately. Of course, it would be most excellent if businesses could … [Read more...] about The Art Of Networking
