Elizabeth Marsten! Elizabeth competed against 63 of the best PPC managers, blogs, and software in the industry and was victorious. She has won a free pass to Hero Conf Philadelphia. Congratulations, Elizabeth! … [Read more...] about The Winner Of Search Marketing Madness Is…
Search Results for: PPC
Secrets Of The Interview Process: My Pet Peeves
Editor's Note: This week on PPC Hero, we'll be writing about the interview process and how to find the right candidates. Some posts will be highly specific to PPC roles while others will be general hiring tips. Make sure to tweet us your comments @ppchero. Jeff Baum begins the week with a look at his pet peeves when interviewing candidates. One of my primary roles as an … [Read more...] about Secrets Of The Interview Process: My Pet Peeves
Our Networking Schedule is Complete!
With only 2.5 weeks until the 5th Annual Hero Conf, live from the Pennsylvania Convention Center April 25-27 in downtown Philadelphia, our impressive list of networking events is complete! Check out the incredible opportunities you'll have to meet up with your PPC colleagues: Hero Conf Welcome Reception Sunday, April 24, 8 - 10 pm at the Philadelphia Marriott Downtown: … [Read more...] about Our Networking Schedule is Complete!
Flash Series Template Page
More about this Webinar Are you wanting to jump into the world of programmatic advertising? DoubleClick Bid Manager is an easy way to start programmatic if you are already advertising on Google and Bing. It offers more access to spend and reporting, however, unlike Google AdWords, you can't just start a campaign right away. There are multiple steps along way, numerous settings, … [Read more...] about Flash Series Template Page
The Search Marketing Madness Tournament Ends Here
We've made it to the championship match in our Search Marketing Madness tournament. Squaring off will be Elizabeth Marsten and Search Engine Land. Both have risen from the field of 64, but there will only be 1 champion. Who will you vote for? Votes will be accepted until Saturday, April 9th at noon EST. On Monday, we'll announce the winner of the tournament and who receives … [Read more...] about The Search Marketing Madness Tournament Ends Here
The Pinner Journey: Mapping The Path To Purchase
Did you know 87% of Pinners reported that Pinterest helped them decide what to purchase (Millward Brown)? Which is what makes Pinterest such an attractive platform for marketers. It has the unique ability to influence future purchases. This may explain why Pinterest saw such tremendous gains with advertisers in 2015. Here’s what the growth pattern looked … [Read more...] about The Pinner Journey: Mapping The Path To Purchase
Take Our Version Of The AdWords Fundamentals Exam
For many years, Google has required that advertisers complete the Fundamentals exam in order to become AdWords certified. However, one of the common concerns is that the exam isn't always up to date. Fear not PPC Heroes, as we've created our own version of the exam for you to test your knowledge! For brevity sake, our exam is only 50 questions, but we've made sure that what … [Read more...] about Take Our Version Of The AdWords Fundamentals Exam
The Brands of Hero Conf Philadelphia
It's always a fun exercise to sort through the Hero Conf attendee list to see what faces will be joining us. We find lots of old friends, a ton of first-timers, speakers, sponsors and a wide swath of the PPC community. As I looked through the list for Hero Conf Philadelphia, April 25-27 at the Pennsylvania Convention Center, I was struck by the quality of companies joining us … [Read more...] about The Brands of Hero Conf Philadelphia
[New Flash Webinar!] What You Need To Know For A Successful Start On DoubleClick Bid Manager
Are you wanting to jump into the world of programmatic advertising? DoubleClick Bid Manager is an easy way to start programmatic if you are already advertising on Google and Bing. It offers more access to spend and reporting, however, unlike Google AdWords, you can’t just start a campaign right away. There are multiple steps along way, numerous settings, and targeting options … [Read more...] about [New Flash Webinar!] What You Need To Know For A Successful Start On DoubleClick Bid Manager
Revealing The Final 4
The Men's National Championship Game is tonight, but in our tournament the final 4 entities remain: Amy Bishop Elizabeth Marsten Search Engine Land Acquisio Votes will be accepted until Wednesday, April 6th at noon EST. On Thursday, we'll announce the final matchup of the tournament where the winner receives a free registration to Hero Conf Philadelphia. Here’s The … [Read more...] about Revealing The Final 4
4 Simple Tips For Better Client Communication
I’m sure you’ve heard the saying that relationships make the world go around. This statement is no different in regards to PPC. In fact, relationships can make or break a PPC engagement. Communication is the number one thing that can break down relationships in a hurry. Follow these 4 tips and you’ll be communicating like a pro in no time, making your relationships rock … [Read more...] about 4 Simple Tips For Better Client Communication
10 Reasons to Make the Commitment Today!
Spring is here, and that means that Hero Conf Philadelphia is knocking at our door. It also means time is running out for your to join an extraordinary lineup of speakers, sponsors and industry pros for two-and-a-half days of exciting content, incredible networking and non-stop fun. Join us April 25-27 at the Pennsylvania Convention Center in Downtown Philadelphia. Still … [Read more...] about 10 Reasons to Make the Commitment Today!
