Shopping campaigns have not just made a splash in paid search advertising, they’ve changed the tides entirely. Three years ago we were focusing on how we would bid on a keyword so that our ad with product extensions would appear. Just reflect on those first beautiful Product Listing Ads, when competition was so much lower and things were simple: But those days … [Read more...] about 5 Things Ruining Your Shopping Feed
Search Results for: PPC
The AdWords Script To Create Ads In Bulk
This month I’d like to share a script I originally built 3 years ago to help with ad text optimization in AdWords. It’s intended to make sure all ad groups have enough experiments running, and can also be used to create new ads across many ad groups in bulk. It could also be used to clean up the worst performing ad in each ad group. AdWords Script For Bulk Ad Creation The … [Read more...] about The AdWords Script To Create Ads In Bulk
6 Google Analytics Metrics You Should Be Using For CRO
There are numerous places to start when first analyzing a landing page or website. One of those places is Google Analytics. Analytics allows you to pull useful reports that provide a further analysis of current performance and where to optimize to improve that performance. Today, we’ll focus on six analytics metrics that will contribute to your conversion rate … [Read more...] about 6 Google Analytics Metrics You Should Be Using For CRO
[New Flash Webinar!] Mastering the Art of Ecommerce Reporting with Excel
If you work at an ecommerce company or work with an ecommerce site, you know how important it is to get accurate reporting, in order to manage your marketing programs. In this webinar, experts from Hanapin Marketing walk you through a number of reports and calculations you can use in excel to make sure you have the most relevant and valuable information for your ecommerce … [Read more...] about [New Flash Webinar!] Mastering the Art of Ecommerce Reporting with Excel
Maximizing Impression Share: How To Use AdWords Competitive Metrics
Competitive metrics in the AdWords interface can give you insight into the impression potential that your Search and Display campaigns have. Not only will you get a high-level measurement of the impression share you are capturing, but you’ll also see metrics describing how much of that impression share you are losing due to low bids or low budgets. In today's post, we'll define … [Read more...] about Maximizing Impression Share: How To Use AdWords Competitive Metrics
Live Summit Confirmation
Alright! You are now registered for the PPC Hero Summit! You'll get a confirmation via email with an invite about a week before the Summit, so don't worry if you don't see it right away. Contact us here with any questions leading up to the event. Share this event with a friend or add it to your calendar: Tweet Copy Link Explore more from the ppc agency of … [Read more...] about Live Summit Confirmation
Live Summit
This event has already happened. The 2019 PPC Hero Summit is a free online seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with If paid advertising is a part of your job, then this is an event for you. Marketing Managers, Directors, and Specialists will benefit from a variety of topics, … [Read more...] about Live Summit
Why Facebook And Google Analytics Conversions Don’t Add Up
This question has come up a lot lately with PPC accounts that are expanding into Facebook Ads. “Why are my Facebook conversions higher than Google Analytics?” The problem is we are trying to compare Facebook conversions similar to how we track AdWords and Bing traffic, but it’s not the same. When it comes to comparing conversions, it’s not that Facebook is necessarily over … [Read more...] about Why Facebook And Google Analytics Conversions Don’t Add Up
Want a $15,000 Audit for $1,125? Hero Conf Can Help.
That's right! At Hero Conf Philadelphia, we're offering a 1-on-1 audit experience that is less than 10% the cost of a typical audit. Spend dedicated time with three different PPC experts discussing the ins and outs of your accounts, make adjustments on the fly, and leave with actionable information to make a lasting impact. Or if your looking for a strategy-based agency … [Read more...] about Want a $15,000 Audit for $1,125? Hero Conf Can Help.
[New Guide!] Go Beyond the Basics in Facebook Advertising
If you have already created your Facebook ad account, crafted some basic campaigns, and learned how to get around the interface, you're probably ready to jump deeper into Facebook advertising. This Intermediate Guide to Facebook Advertising will help you get comfortable creating some starter audiences, producing unique images, and drafting ad copy. In this Guide we'll … [Read more...] about [New Guide!] Go Beyond the Basics in Facebook Advertising
OnDemand Webinar: Reaching the Right Customer
On Demand Webinar Reaching the Right Customer: How To Identify & Target Your PPC Audience Presented by & Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about OnDemand Webinar: Reaching the Right Customer
Show Returning Visitors Extra Love Through RLSA
In light of Valentine's Day, love is in the air and the PPC world is not exempt. We love to see those green deltas when comparing week-over-week or month-over-month performance. We love to see more clicks, more conversions, and more revenue. We also love when all of the above happens effortlessly. Unfortunately, we can’t magically make account performance blossom but we can … [Read more...] about Show Returning Visitors Extra Love Through RLSA
