Last Tuesday, Microsoft announced the launch of the Bing Network, marking the long coming end of the Yahoo Bing Network. Despite the fact that Bing Ads continues to serve ads on a considerable percentage of Yahoo search results, Stephen Sirich, GM of Bing Ads, mentioned Yahoo just once in his post announcing the Bing Network and it substantively pertained to account … [Read more...] about The Launch Of The Bing Network And What It Means
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[New webinar with Brainlabs Digital!] 10 Unique Ways To Improve Ad Copy
With all the optimization work that goes into PPC, it’s easy to lose sight of the actual ad copy. Even though it is the only thing the searcher sees, ad copy often stagnates as the ad testing plan winds down and the enthusiasm brought about by a new project subsides into the steady hum of routine tasks. In this webinar, experts from Hanapin Marketing and Brainlabs Digital go … [Read more...] about [New webinar with Brainlabs Digital!] 10 Unique Ways To Improve Ad Copy
What The AdWords Sidebar Announcement Means For You
The paid search industry was abuzz on Friday, as news that Google would be removing sidebar ads and adding a fourth paid ad above the organic listings was announced. In addition, up to three ads will continue showing below the organic listings while Shopping ads will remain unaffected (for now). Naturally, paid search specialists were taken by surprise at this announcement … [Read more...] about What The AdWords Sidebar Announcement Means For You
How To Turn A Client Visit Into A Collaborative Success
As account managers, a lot of our time is spent interacting with our clients. After all, part of our job is to keep our clients abreast of what we’re doing and why we’re doing it. For me, most of my client interaction occurs on weekly calls and email updates. While effective, sometimes a face-to-face meeting can really help an account turn from day-to-day management to a … [Read more...] about How To Turn A Client Visit Into A Collaborative Success
The Guest Post Giveaway Returns for Hero Conf Philly!
It's that time again heroes. We’re excited to announce the return of the Hero Conf Guest Blog Post Giveaway, right here on PPC Hero. We're now accepting guest posts from any and all PPC Heroes who’d like to participate, and giving away a free conference pass to Hero Conf Philadelphia, April 25-27 at the Pennsylvania Convention Center, to the author of the most popular … [Read more...] about The Guest Post Giveaway Returns for Hero Conf Philly!
[New Guide!] Become a Master at Facebook Advertising
After successfully navigating the setup of a Facebook account and the initial round of settings, optimizations, and expansions, the time has come to not only manage your account according to general best practices, but to really identify how your account will flourish. In this Advanced Guide we'll discuss: Using Audience Insights for creating advanced audience … [Read more...] about [New Guide!] Become a Master at Facebook Advertising
5 Things Ruining Your Shopping Feed
Shopping campaigns have not just made a splash in paid search advertising, they’ve changed the tides entirely. Three years ago we were focusing on how we would bid on a keyword so that our ad with product extensions would appear. Just reflect on those first beautiful Product Listing Ads, when competition was so much lower and things were simple: But those days … [Read more...] about 5 Things Ruining Your Shopping Feed
The AdWords Script To Create Ads In Bulk
This month I’d like to share a script I originally built 3 years ago to help with ad text optimization in AdWords. It’s intended to make sure all ad groups have enough experiments running, and can also be used to create new ads across many ad groups in bulk. It could also be used to clean up the worst performing ad in each ad group. AdWords Script For Bulk Ad Creation The … [Read more...] about The AdWords Script To Create Ads In Bulk
6 Google Analytics Metrics You Should Be Using For CRO
There are numerous places to start when first analyzing a landing page or website. One of those places is Google Analytics. Analytics allows you to pull useful reports that provide a further analysis of current performance and where to optimize to improve that performance. Today, we’ll focus on six analytics metrics that will contribute to your conversion rate … [Read more...] about 6 Google Analytics Metrics You Should Be Using For CRO
[New Flash Webinar!] Mastering the Art of Ecommerce Reporting with Excel
If you work at an ecommerce company or work with an ecommerce site, you know how important it is to get accurate reporting, in order to manage your marketing programs. In this webinar, experts from Hanapin Marketing walk you through a number of reports and calculations you can use in excel to make sure you have the most relevant and valuable information for your ecommerce … [Read more...] about [New Flash Webinar!] Mastering the Art of Ecommerce Reporting with Excel
Maximizing Impression Share: How To Use AdWords Competitive Metrics
Competitive metrics in the AdWords interface can give you insight into the impression potential that your Search and Display campaigns have. Not only will you get a high-level measurement of the impression share you are capturing, but you’ll also see metrics describing how much of that impression share you are losing due to low bids or low budgets. In today's post, we'll define … [Read more...] about Maximizing Impression Share: How To Use AdWords Competitive Metrics
Live Summit Confirmation
Alright! You are now registered for the PPC Hero Summit! You'll get a confirmation via email with an invite about a week before the Summit, so don't worry if you don't see it right away. Contact us here with any questions leading up to the event. Share this event with a friend or add it to your calendar: Tweet Copy Link Explore more from the ppc agency of … [Read more...] about Live Summit Confirmation
