Strong campaigns start with a solid foundation of keywords. In order to build the right set of keywords you need to work with your client. If you can gain a fundamental understanding of consumer search behavior you will set the stage for growing the keywords in the account. Most searchers perform multiple if not 10 or more searches prior to conversion. How the consumer … [Read more...] about Smart Keyword Mining And Growth Is Still Important
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[New Webinar with Quantcast!] Why a Programmatic Advertising Strategy is No Longer Optional
Programmatic advertising is slowly becoming a popular new trend among advertisers. It not only makes ad transactions more efficient, but also more effective, as long as the right data is applied. Programmatic buying is on track to make up $14.88 billion of the approximately $58.6 billion digital advertising pie in 2015, according to eMarketer. That’s a nearly $5 billion leap … [Read more...] about [New Webinar with Quantcast!] Why a Programmatic Advertising Strategy is No Longer Optional
Creating Better Client Facing Reports With Excel
One of the most effective ways to relay information to your client is via Excel. The plus side is that it’s easy to pull data from most PPC platforms into Excel. The negative side is that it’s not so easy to make this data easy to digest. By taking the time to create a template that you can plug data into, you can save precious time that you can spend on analysis and … [Read more...] about Creating Better Client Facing Reports With Excel
How To Fix Lead Quality Problems
Remember the first time you received an email in your inbox that a user filled out the form on your landing page? Suddenly, your PPC campaign was actually working. After all the prep work, the stress and hassle of setup you were actually getting leads from real live people. It was time to start making some sales! Or was it? With every follow up sales call the lead had … [Read more...] about How To Fix Lead Quality Problems
3 Weeks Left to Save 35% at Hero Conf Philadelphia!
We've just returned from Hero Conf London and are having trouble containing our excitement from our first international event. And we can guarantee you can expect the same great content, networking and fun in Philadelphia. Check out what folks had to say: We couldn't make a better pitch ourselves if we tried! And right now (through the end of November) you can … [Read more...] about 3 Weeks Left to Save 35% at Hero Conf Philadelphia!
[Facebook Toolkit] New strategies & 500+ examples of Facebook ads!
The amount of users on Facebook is massive, with the most recent earnings report indicating that 1.49 billion monthly active users and 1.31 billion mobile monthly active users are on the site. That’s a lot of users that likely includes your current customers and plenty of potential new customers. That's why we, along with our partner, have compiled this toolkit stuffed full of … [Read more...] about [Facebook Toolkit] New strategies & 500+ examples of Facebook ads!
Holiday Promotions Delivered Via Text Message
The end of November is quickly approaching, which means holiday discount hunters are becoming ever increasingly active. Despite many shoppers just beginning the process of making their list, a large portion of the population is already checking it twice. Last year nearly half of all holiday shoppers completed the majority of their shopping on or before Cyber Monday. While PPC … [Read more...] about Holiday Promotions Delivered Via Text Message
Account Management Transitions: Unavoidable Reality & Blessing in Disguise
The only constant in the world is change, and your PPC account management is no different. No matter how mature your accounts may be or how long you’ve been with a particular agency, at some point the “not if, but when” phrase comes into play and someone on your management team has to transition. The situation in which this occurs can vary – your Account Manager may … [Read more...] about Account Management Transitions: Unavoidable Reality & Blessing in Disguise
Bidding Methods For Platforms Outside Of Google
If you are a consistent reader of PPC Hero, then you've read up on in-depth bidding strategies for the Search Network in Google and Bing. But what are the best strategies to utilize on other platforms? How should we be bidding on the traffic being received from our ever growing Facebook budget? How about managing the money in Pinterest? Or what are best practices for bidding on … [Read more...] about Bidding Methods For Platforms Outside Of Google
Google Releases New Tools In Time For the Holiday Season
The holiday season is upon us and Google has some early gifts for retailers - new shopping campaign optimization features in AdWords. Despite Black Friday and Cyber Monday driving large amounts of traffic, Google says, “mobile will make every day a shopping day.” Retailers will need to be able to adjust budgets and campaigns quickly, so AdWords has released new tools that will … [Read more...] about Google Releases New Tools In Time For the Holiday Season
AdWords Redefines “Conversions” – Are You Still Tracking What You Thought You Were?
One of the main ways to ensure your PPC campaigns are meeting goals is to use conversion data. As obvious as this may sound, Google hasn’t always made it easy because they report on many different flavors of “conversion” and they have changed the naming conventions and definitions a few times in the last 3 years. With their most recent change to the definition of “conversions” … [Read more...] about AdWords Redefines “Conversions” – Are You Still Tracking What You Thought You Were?
Facebook Audience Insights: Advanced Guide To Creating Personas
How well do you know your Facebook audience? Are you capitalizing on Facebook’s insights to better understand your audience? Facebook Audience Insights is a powerful tool that combines Facebook native data and third party providers (Datalogix, Acxiom, Epsilon, BlueKai) to help marketers uncover deep insights about their audience. In this article, we'll share how to find, … [Read more...] about Facebook Audience Insights: Advanced Guide To Creating Personas
