Programmatic advertising is slowly becoming a popular new trend among advertisers. It not only makes ad transactions more efficient, but also more effective, as long as the right data is applied. Programmatic buying is on track to make up $14.88 billion of the approximately $58.6 billion digital advertising pie in 2015, according to eMarketer. That’s a nearly $5 billion leap from 2014, when it accounted for $9.9 billion. In short, if you’re not thinking about a programmatic advertising strategy, you should be.
In this webinar, experts from Quantcast, a data-intelligence platform for programmatic advertising, and Hanapin Marketing discuss what programmatic buying is, how it works, the value of serving ads to a highly-qualified audience, and insights we’ve discovered using the technology.
You’ll get expert-level PPC tips like:
- Serving relevant ads to individuals rather than target audiences
- How real-time bidding works and why its super valuable
- The differences in 1st, 2nd, and 3rd party data
- Deep dive into how the entire ecosystem works & how you can utilize it
Can’t make the webinar? Register anyways and we’ll send you the slides and recording afterwards!