How well do you know your Facebook audience? Are you capitalizing on Facebook’s insights to better understand your audience? Facebook Audience Insights is a powerful tool that combines Facebook native data and third party providers (Datalogix, Acxiom, Epsilon, BlueKai) to help marketers uncover deep insights about their audience. In this article, we'll share how to find, … [Read more...] about Facebook Audience Insights: Advanced Guide To Creating Personas
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Your Chance At Making A Good Impression
By doing a quick Google search, we can see there are numerous results on best ways to make a first impression, ranging from “how to” to “how long you have.” These articles also feature on the “why." For example, “Why is it important to make a good first impression”? This article from Forbes highlights that you have seven seconds to make a good first impression. It focuses on … [Read more...] about Your Chance At Making A Good Impression
Using Search Funnels To Measure Branded Performance
Last week we touched on the importance of search query reports to measure the value of branded campaigns. Today, we're going to look at another important feature, search funnels. Search Funnels AdWords conversions are attributed using a last-click model of attribution. This means that the keyword that was last clicked is given credit for the conversion in AdWords. This … [Read more...] about Using Search Funnels To Measure Branded Performance
Make Better Projections With Excel’s “What-If” Analysis
Paid search is a dynamic marketplace. Resources fluctuate, competitors come and go, and business goals change. In order to keep up, you must make continual estimations between where you are and where you could be. While it’s easy to calculate gross differences, it becomes trickier once you must deal with dependencies or analyze multiple scenarios. In this article, we’ll … [Read more...] about Make Better Projections With Excel’s “What-If” Analysis
Your Guide To Setting Up Gmail Ads
For a newer article on this topic visit: Gmail Ads Made Easy: The Perfect Guide To Getting Started According to Google, based on the current growth since 2014, 96% of adults use email and 56% of these users use Gmail as their provider. Within the Google Display Network (GDN), you can use Gmail Ads (formally known as Gmail Sponsored Promotions) to reach targeted … [Read more...] about Your Guide To Setting Up Gmail Ads
Webinar Confirmation: Why a Programmatic Advertising Strategy is No Longer Optional
You're All Set! You're now registered for Hanapin Marketing and Quantcast's webinar, Why a Programmatic Advertising Strategy is No Longer Optional. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How Programmatic Display Can Give Your Clients … [Read more...] about Webinar Confirmation: Why a Programmatic Advertising Strategy is No Longer Optional
Webinar: Why a Programmatic Advertising Strategy is No Longer Optional
More about this Webinar Programmatic advertising is slowly becoming a popular new trend among advertisers. It not only makes ad transactions more efficient, but also more effective, as long as the right data is applied. Programmatic buying is on track to make up $14.88 billion of the approximately $58.6 billion digital advertising pie in 2015, according to eMarketer. That's a … [Read more...] about Webinar: Why a Programmatic Advertising Strategy is No Longer Optional
Are Your Match Types Functioning The Way You Think They Are?
We all know that in AdWords there are three main match types: broad, phrase, and exact. Broad can be further narrowed down to regular broad match and modified broad – signified by “+” markers. When we analyze our accounts we often look at match type performance and search query reports, but one thing is often overlooked - queries can “exact match” to broad match keywords. What … [Read more...] about Are Your Match Types Functioning The Way You Think They Are?
3 Tips To Maximize Your Facebook Ad Images
As marketers, we’re always looking for ways to optimize the impact and quality of our ads. On a social platform like Facebook, your images are the focal point of your ads, so it’s very important to get them right. They are the elevator pitch, the handshake, and quick hello wrapped into one. Facebook is a visual platform. While there is plenty of text on the site and in its … [Read more...] about 3 Tips To Maximize Your Facebook Ad Images
New Google Shopping Insights Tool – Treasure Or Time Waster?
For those of you who missed last month’s announcement, Google has released a new gadget called the Google Shopping Insights Tool. And while I strive to embrace the tools and products with which our advertising platforms provide us, my opinion on the latest release was too strong to keep quiet. I feel it is my obligation, as a citizen of the PPC world, to provide you with my own … [Read more...] about New Google Shopping Insights Tool – Treasure Or Time Waster?
[New Webinar with Bing!] How to Drive More Revenue with Bing Shopping Campaigns
Bing Shopping Campaigns has proven to be a successful program alongside your text ads, but are you approaching Shopping the right way? In this live webinar on Wednesday, November 4th, Bing’s Shopping Campaign expert, Richard Park, covers best practices for your feed, campaign, and reporting. You’ll get key takeaways to fully optimize your Shopping Campaigns for the holiday … [Read more...] about [New Webinar with Bing!] How to Drive More Revenue with Bing Shopping Campaigns
Easy Ways To Measure The Value Of Branded Campaigns
Pay-per-click brand campaigns have many benefits for advertisers. The messaging can be controlled and they also provide a great way to increase customer engagement. Brand campaigns can be rolled out on a strategic schedule driving to interactive landing pages that tell a story and persuade audiences. These purchase decisions also tend to be more emotional vs. rational for … [Read more...] about Easy Ways To Measure The Value Of Branded Campaigns
