Over the past month the digital marketing industry has been alight with discussion of how SGE may impact Google search results. While SGE is still very much in testing, the nature of the interface and its physical appearance have caused advertisers to think about the impact it could have on potential revenues, and what the future might look like for them in the event of a … [Read more...] about SGE and PPC – What Might The Future Look Like?
Search Results for: PPC
5 Ways To Use Google Gemini For PPC Inspiration
AI is changing digital marketing. For most companies that means embracing tools like Google Gemini to simplify day to day tasks and improve efficiencies. If you aren’t using AI in the PPC space, then you could be missing out on the opportunity to drive efficiencies, get a whole bunch of keyword, campaign and copy inspiration, and claim some valuable time back from your … [Read more...] about 5 Ways To Use Google Gemini For PPC Inspiration
How To Implement Geotargeting in Your PPC Campaigns
Geotargeting has been around for well over a decade, but its recent developments have made it a game-changer in helping marketers reach the right audience and boost online traffic. Companies all over the world use geotargeting for their pay-per-click (PPC) marketing campaigns to strengthen their strategy and drive new leads. Large corporations like Target and Walmart … [Read more...] about How To Implement Geotargeting in Your PPC Campaigns
brightonSEO acquiring SearchLove, Hero Conf and PPC Hero from BrainLabs
Rough Agenda, the organisers of brightonSEO, the world's largest specialist search marketing event, has acquired the renowned search advertising publisher PPC Hero, its associated conference series Hero Conf and the international search marketing events SearchLove from BrainLabs. Rough Agenda will take over the event series and the PPC Hero website immediately. Hero Conf … [Read more...] about brightonSEO acquiring SearchLove, Hero Conf and PPC Hero from BrainLabs
PPC Advertisers Guide To Google Consent Mode V2
This update is not merely a technical enhancement but a robust response to the stringent privacy regulations and changing user preferences. With a compliance deadline set for March 2024, it's crucial for websites utilizing Google services to understand and implement Google Consent Mode V2, ensuring alignment with global data privacy standards. Understanding Google … [Read more...] about PPC Advertisers Guide To Google Consent Mode V2
The Pros and Cons of Combining Content Marketing With PPC and How to Pull It Off
It's no secret that content marketing and PPC are two of the most important and popular types of digital marketing strategies. But what happens when you combine the two? Is it a match made in heaven, or does it end in disaster? In this post, we'll take a look at the pros and cons of combining content marketing with PPC, and we'll also offer some tips on how to make it … [Read more...] about The Pros and Cons of Combining Content Marketing With PPC and How to Pull It Off
How Can PPC Help Inform a Powerful Link-Building Strategy
If you’re just setting out to create a marketing strategy, then you may have read a lot about the power of link building, and how much it can supercharge an SEO campaign. Though link building is certainly a powerful discipline, like any marketing technique, it shouldn’t exist in a vacuum. In today’s post, we’ll look at the relationship between PPC and link-building, and how … [Read more...] about How Can PPC Help Inform a Powerful Link-Building Strategy
Keyword and Landing Page Expansion: Tips to Boost Your PPC Campaigns in 2022
Digital marketing and advertising are always evolving with the new online trends, customer behavior, and industry demands. That means that marketing and advertising strategies should never be set in stone, rather, you should always make sure that your strategies and tactics are evolving as a result. And that’s where marketers and business leaders make their first mistake. To … [Read more...] about Keyword and Landing Page Expansion: Tips to Boost Your PPC Campaigns in 2022
Retail Search is the New PPC
“Amazon Ads, why?”. It all started for me back in 2018 when I interviewed some of the world’s leading PPC experts and surveyed award-winning paid search agencies. They were all doing Google Shopping campaigns but what about Amazon Ads? Very few of them invested there. Since then, Amazon Ads has caught up on both Meta and Google. The advertising revenue of Amazon … [Read more...] about Retail Search is the New PPC
The Art and Science of PPC Account Structures
With the rise of machine learning and the relentless march toward large-scale automation, digital marketers are now finding themselves in the middle of a perfect storm where they have less control over their campaigns, higher costs, and lousy results. To state the obvious, Google’s goals are not your goals. Source: Google Over the last few years, … [Read more...] about The Art and Science of PPC Account Structures
Must-Read Guide for PPC for SaaS Marketing Strategy
These five tips from our experts at digital marketing West Palm Beach agency are a must-read guide. These proven methods are easy to implement for every user who wants to make your PPC campaign more successful! How can PPC positively impact SaaS Marketing? PPC can play an essential role in boosting the visibility and ROI of SaaS Marketing efforts. Here are some initial … [Read more...] about Must-Read Guide for PPC for SaaS Marketing Strategy
Five Crucial Aspects of the Most Popular PPC Ad Platforms
Nowadays, it's rare to find a business that isn't trying to bolster its online presence, and PPC platforms often play crucial roles in those digital marketing pushes. However, choosing the right platform to showcase your brand and snag potential leads effectively isn't always easy. As a newbie in the world of paid media, navigating your way around all the major PPC platforms … [Read more...] about Five Crucial Aspects of the Most Popular PPC Ad Platforms
