The Bing Shopping Campaigns (BSC) beta was launched in April and is now available to all US advertisers. Back in June we came up with three tips you need to know before creating BSC. Bing Shopping Campaigns will soon become the default campaign type for running Product Ads. The traditional way of managing Product Ads will dissolve this fall, so it is best to start the … [Read more...] about Bing Shopping Campaigns Rollout In Full
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Tough Decisions Vs. Decisions With Tough Outcomes
A lot of business-type folks, especially those in start-ups, talk a lot about making tough decisions. It’s typically framed as how hard it is to run a business or department and how lonely it is because you have to make all the tough decisions, but good decision makers are always meeting with people and searching out new information that will help them make those … [Read more...] about Tough Decisions Vs. Decisions With Tough Outcomes
When And How To End Your Ad Tests
It is easy to get started testing ads. Just add two ads to an ad group (hopefully by device type) and suddenly you’re testing ads. However, you won’t see long term improvements in your account until you pause your losing ads. Often determining which ads are losers and when to end ad tests is where the tricky part of testing comes into play. In this article, we’ll examine how to … [Read more...] about When And How To End Your Ad Tests
Hero Conf’s First Speaker Diversity Report
Gender, Role, and How We’re Trying to Build a Diverse Speaking Slate We’ve written previously about how we’d like the speaking slate at Hero Conf to more accurately represent the industry and the unique needs of our audience. We’ve been as blatant as to ask specifically for more pitches from the countless talented women and brand experts working in PPC. These are important … [Read more...] about Hero Conf’s First Speaker Diversity Report
[Flash Webinar!] The Bing Ads Intelligence Tool with Bing
Join us for our brand new webinar series, where you’ll get actionable tips on a certain topic in 20 minutes! In this inaugural event on Thursday, July 16th at Noon EST, Eric Couch from Bing gives you a quick overview on the Bing Ads Intelligence Tool, a powerful keyword research tool that helps you build, expand and research keyword lists in Microsoft Excel, along with the best … [Read more...] about [Flash Webinar!] The Bing Ads Intelligence Tool with Bing
Welcome To Mobile App Installs 101
“Mobile app installs” is an AdWords campaign type. By the name, it is not a surprise that the purpose of this campaign is to drive app downloads. The ads send users to the app store after the ad is clicked. Conversion Tracking Mobile app install campaigns are direct response focused. Conversion tracking is a must where available (spoiler alert!). Like traditional conversion … [Read more...] about Welcome To Mobile App Installs 101
An Interview With Beyond The Paid’s Melissa Mackey
Melissa Mackey is one of the most well-known thought leaders in the PPC industry. Her blog, Beyond The Paid, showcases her views and opinions from over 10+ years in the industry. She guest blogs for top industry sites and is a regular speaker at search marketing conferences. She was also recently named 14th on our annual Top 25 Most Influential PPC Experts list. You can follow … [Read more...] about An Interview With Beyond The Paid’s Melissa Mackey
Do Users Actually Read Your Text Ads?
A couple weeks ago I came across an interesting tweet from Kim Thomas (@PPCkimpossible). We've been trying to debate each other, but can't b/c we agree. Who thinks users read ad copy (raise your hand)? @MaddieMarketer #ppcchat — Kim Thomas (@PPCkimpossible) June 25, 2015 Working primarily with ecommerce accounts, I believe that the actual message of the text ad isn't as … [Read more...] about Do Users Actually Read Your Text Ads?
5 ROI-Improving Campaign Types You’ve Never Tried
One common thing I hear from clients during the onboarding process when they've just come from another agency or freelancer managing their accounts is that they didn't feel they were being innovative enough. My favorite type of client totally gets how most things in PPC need to be tested before it can be determined if it was a success or not. The are super happy to allow … [Read more...] about 5 ROI-Improving Campaign Types You’ve Never Tried
Flash Series Confirmation: The Bing Ads Intelligence Tool
You're All Set! You're now registered for our Flash Series 20-minute webinar, The Bing Ads Intelligence Tool. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: The Top 25 Most Influential PPC Experts in 2015 Microsoft Announces New Levels … [Read more...] about Flash Series Confirmation: The Bing Ads Intelligence Tool
Flash Series: The Bing Ads Intelligence Tool
The Bing Ads Intelligence Tool More about this 20-Minute Webinar Join us for our brand new webinar series, where you'll get actionable tips on a certain topic in 20 minutes! In this inaugural event, Eric Couch from Bing gives you a quick overview on the Bing Ads Intelligence Tool, a powerful keyword research tool that helps you build, expand and research keyword lists … [Read more...] about Flash Series: The Bing Ads Intelligence Tool
You’re Doing This One Thing Wrong In Digital Marketing
So, you’ve got yourself all set up in Google AdWords and Bing Ads. Nice work. You’re keeping up with the modern world of business. You understand why a geo-targeted campaign with high-intent keywords and well-written ads will probably be more effective than blowing dollars on a billboard beside a thoroughfare. By golly, you’re standing on the cutting edge! You’re a regular … [Read more...] about You’re Doing This One Thing Wrong In Digital Marketing