Recently, I ran into an interesting change in my account. Interesting seems like a strange word to describe a change in performance, but, in this case, interesting was an accurate word. The “Interesting” Change For months, conversion rate had been steady at 8% with some natural variance that is always present in paid search. Then all of sudden conversion rate dropped by 3 … [Read more...] about Could Low Cost-Per-Clicks Be Killing Your Conversion Rates?
Search Results for: PPC
How To Tell If You Need Time Of Day Bid Modifiers
To be in the PPC industry, you need a strong love of optimization. Beyond the basics is a plethora of adjustments, one of which tends to be underutilized. I’m talking about the time of day bid modifiers. Often times the time of day scheduling is an either/or. Either ads are enabled or they are completely turned off. Some accounts don’t need finer tuning, but many do. … [Read more...] about How To Tell If You Need Time Of Day Bid Modifiers
One Way To Become A Remarketing Jedi: Use the Analytics Force
Generally speaking, your remarketing audience is going to be pretty qualified. They came to your site after all, right? Well, you’re not wrong, but it’s easy to improve on this notion of pre-qualifying. We're going to remarket with an approach easily compared to the way in which Luke Skywalker approaches the systematic demise of the Empire. First, use analytics to get a … [Read more...] about One Way To Become A Remarketing Jedi: Use the Analytics Force
Liveblogging “Micro-Moments: The New Battleground For Brands”
On May 5th, Google introduced "Micro-Moments." These moments occur billions of times per day and can be anything from want-to-know, want-to-go, want-to-buy and so much more. Today, Google will be livestreaming a new event entitled "Micro-Moments: The New Battleground for Brands." Once again, we'll be liveblogging the event, giving you our instant updates, thoughts, and … [Read more...] about Liveblogging “Micro-Moments: The New Battleground For Brands”
My 2015 Google Shopping Wishlist
In 2012, Google Shopping went from a free offering (Product Search) to a paid solution (Google Shopping/Product Listing Ads) for ecommerce websites. One of my clients has seen a 92% increase in revenue for Google Shopping when comparing May 2012 to May 2015 Google Shopping numbers (total site revenue rose 26%). With that kind of growth, I would be nuts if I didn’t have a … [Read more...] about My 2015 Google Shopping Wishlist
How To Optimize Twitter Ads for Business
Twitter can be a force for good if handled in the correct way. In this post, I’ll share my take on how to optimize Twitter ads for business by ensuring your targeting is taking the right path. In the example below, we are using a “website clicks and conversions." We’ll be addressing three areas of the campaign. Ensuring your campaigns are targeting the right … [Read more...] about How To Optimize Twitter Ads for Business
[New Webinar with Bing!] New features, awesome hacks, and whats in Beta…
Bing Ads is continually evolving itself to keep up on the heels of Google AdWords. In its quest, Bing released awesome interface tools, as well as some brand new features in those tools to help you further optimize your account. In this webinar, you'll learn a number of actionable takeaways to enhance your account's performance such as best practices for Shopping Campaigns, … [Read more...] about [New Webinar with Bing!] New features, awesome hacks, and whats in Beta…
4 Insanely Easy-To-Implement Features For Ecommerce Retailers
Occupying additional paid search real estate is paramount when trying to stand out from the competition. Everything from ad extensions to Shopping ads, to various aesthetics when writing ad copy comes into play. Along these lines, I've put together a list of 4 lesser used techniques which help to take up more real estate. These techniques include: Review Extensions Google … [Read more...] about 4 Insanely Easy-To-Implement Features For Ecommerce Retailers
Why You Can’t Miss Hero Conf London!
PPC Heroes, our first ever international event is fast approaching! If you’ve not been to Hero Conf before, it’s an event experience unlike any you’ve had before. But, if you need a little extra help in getting budget approval or are you looking for the right details to justify your own trip, here are 10 reasons Hero Conf London will be money well spent: 1. Exclusive PPC … [Read more...] about Why You Can’t Miss Hero Conf London!
Increase Bing Ads ROI With These 5 Automated Rules
Earlier this week, Bing Ads announced the launch of automated rules. We gave you the facts on the update yesterday. Today, I'm going to cover five ways to increase ROI on the platform by using the new automated rules feature. 1) Pause Keywords Performing Outside of CPA Goals It's easy to let keywords perform outside of goal for a while before you catch it. Even if it's just … [Read more...] about Increase Bing Ads ROI With These 5 Automated Rules
3 Tips You Need To Know Before Creating Bing Shopping Campaigns
Bing recently announced the release of the Bing Shopping Campaign (BSC) beta to a limited number of advertisers. Bing Product Ads have been around for a while and work great for ecommerce accounts. As we’ve seen with Google Shopping campaigns, the benefit of the new shopping format allows for easier management, share of voice reporting for benchmark CPCs and segmentation … [Read more...] about 3 Tips You Need To Know Before Creating Bing Shopping Campaigns
Bing Ads Introduces Automated Rules
This week, Bing Ads announced the release of Automated Rules. Similar to Google AdWords, Bing Automated Rules give you the ability to schedule and automate your top campaign management actions. In this initial release, you can automate campaigns, ad groups, ads, and keywords. Here is where you can find the Automated Rules section in the Bing Ads interface: There are … [Read more...] about Bing Ads Introduces Automated Rules
