More about this Webinar With a variety of easy-to-use tools available, A/B testing is something that every business can and should be doing. However, there's more to A/B testing than just setting up the test. So many companies waste time and money by making simple and easy to avoid mistakes. In the recording, conversion rate expert and guest presenter, Peep Laja, discusses 11 … [Read more...] about Webinar: The 11 Biggest A/B Testing Mistakes and How To Avoid Them
Search Results for: PPC
Liveblogging Google’s Latest AdWords Innovations
Google is once again presenting new AdWords innovations. This time the livestream focuses on mobile and how people engage with the world around them. We have you covered as we're liveblogging the event. Follow our updates and analysis live! [12:20 PM] Thanks for joining us as Google releases its latest AdWords innovations! We'll be beginning in about 10 minutes. Make sure to … [Read more...] about Liveblogging Google’s Latest AdWords Innovations
5 Reasons Why We Love Conversion Rate Optimization
This is a test. I’m going to see if leaving out an introduction will lead you to read this entire article and come to understand why Conversion Rate Optimization is so important to utilize and just why we love it. Complement to PPC Hanapin is primarily a Paid Search agency. We focus on setting up campaigns, ad groups, keywords, and ads for our clients to serve their most … [Read more...] about 5 Reasons Why We Love Conversion Rate Optimization
A Study Of Quality Score And Recommendations We Can Act Upon
One of the most popular topics in the PPC community is quality score. As account managers we are always trying to improve this number, theorizing the factors that impact this number, and striving to get our clients to understand it’s impact. For this post I took keyword level data and quality scores from 5 clients. In total I used over 68,000 keywords. The data comes from 1 … [Read more...] about A Study Of Quality Score And Recommendations We Can Act Upon
October 2015: Hero Conf Crosses the Pond!
Coming October 2015: Hero Conf London! Same great event, exciting new location. You've asked for it PPC Heroes, and we're happy to make it happen: Our first ever international event! We are thrilled to announce the next stop on our Hero Conf tour, which will take place October 28-30, 2015 at the Millennium Gloucester Hotel in London Kensington. London already has … [Read more...] about October 2015: Hero Conf Crosses the Pond!
Introducing a New Performance Metric: Keyword Total Weighted Value
One of the biggest mistakes a paid search professional can make is to operate under the auspices that the data available to them in their various interfaces— AdWords, Analytics, etc— is the only data out there. If you’ve got blue paint and you’ve got yellow paint, well then you’ve got green paint too, right? That’s the type of thinking— data resourcefulness— that anyone … [Read more...] about Introducing a New Performance Metric: Keyword Total Weighted Value
Cut Through The Marketing Filler With Review Extensions
“This is the best pizza place in Philadelphia” You are thrilled when your customers say this (or sentiment similar to that about your business). Hearing this type of talk let’s you know your work is valuable and that your customers appreciate what your business does. You wish you could take that claim and let potential customers hear it, so you put in your ads “Philly’s … [Read more...] about Cut Through The Marketing Filler With Review Extensions
6 Google Analytics Features You Need To Understand
Google Analytics, best friend or worst nightmare? I remember when first starting out in PPC, I was completely overwhelmed with all the features and reports that Analytics provides. It can be a bit daunting to figure out, but I have learned that it can be an invaluable tool to be used in conjunction with your paid search efforts. I’ll outline some basic features in Analytics … [Read more...] about 6 Google Analytics Features You Need To Understand
Big News for Bing Shopping
This week, Bing Ads announced that a Shopping Campaigns beta will run for a limited number of advertisers, and be extended to all advertisers over the coming months. They are hoping that this new format will make it easier for you to advertise products from Bing Merchant Center and improve the overall management of Product Ads. Also, you will be able to import your Google … [Read more...] about Big News for Bing Shopping
Webinar
Live Webinar Ask Me Anything About CRO With Brian Massey, Joanna Wiebe, and Roopa Carpenter More about this Webinar We’ll cover how to use CRO to increase your conversions, best practices on strategy and what to test, as well as live feedback on submitted landing pages from top industry experts. You'll get expert-level CRO tips like: How to assemble an awesome … [Read more...] about Webinar
My Top 10 Favorite Paid Search Tools
There are lots of tools that assist us in our paid search efforts. Below I have compiled a list of my favorite paid search tools. Each has its own reason for making “my favorite” list. Some have saved the day, others I use on a daily basis, and others are simply fun tools to use. 1) Conversion Optimizer or CPA Bidding For me, conversion optimizer gets on the list, because … [Read more...] about My Top 10 Favorite Paid Search Tools
Facebook Custom Audiences – Targeting Those Who Know You Best
While recently dealing with a lead gen client, I was confronted with an all-too-typical scenario: the CPCs and cost-per-lead were rising and lead volume was declining. With both cost-per-lead and volume being top priority, I was motivated to seek out ways to combat the issues. After thoroughly reviewing the client’s Google and Bing campaigns, it seemed as if all best … [Read more...] about Facebook Custom Audiences – Targeting Those Who Know You Best
