This week, Google AdWords announced that it is enhancing the Keyword Planner to help compare your search term coverage to other advertisers. This feature will be rolled out over the next few weeks to all advertisers. With this update, to find new keyword ideas you can review your relative ad impression share compared to the top five market leaders across all your generated … [Read more...] about Better Compare Your Search Term Coverage To The Competition
Search Results for: PPC
Taking A Look At The New AdWords Fundamentals Exam
Recently, Carrie Albright, Senior Account Manager at Hanapin Marketing, wrote the post Putting “Fun” Back In The AdWords Fundamentals Exam. Since then there’s been some pretty major changes in both the exam and learning material. All of the advice that Carrie gave still stands, but the exam and training information is now different. So put your feet up, grab yourself a cuppa … [Read more...] about Taking A Look At The New AdWords Fundamentals Exam
3 Ways To Decrease CPA Without Tanking Volume
In an industry like PPC, the results of marketing campaigns are right there in front of you and for everyone to see. There’s nowhere to hide in terms of performance, and we are judged on these bottom line numbers. While many of these front-end metrics (CTR, CPC, Avg. Position, etc.) lead to better overall performance on the back-end, CPA (cost per acquisition) and profit, when … [Read more...] about 3 Ways To Decrease CPA Without Tanking Volume
Here’s Why You Should Separate Match Types By Ad Group
For a newer article on this topic visit: How We Increased Conversion Rate by 24% Through Campaign Match Type Segmentation If you pay any attention to PPCChat, you probably saw a good debate going on over there last Tuesday: Ad Group Creation Strategies. Debates are healthy because they remind us we don't have all the answers and that other people have great ways … [Read more...] about Here’s Why You Should Separate Match Types By Ad Group
The Final Four Is Here
The Final Four of our Search Marketing Madness tournament is upon us. What started as the best 64 participants in the world of paid search is now down to the four final candidates voted on by you! Congratulations to the winners of each category. Best PPC Manager - Susan Wenograd Best PPC Blog - Search Engine Land Best PPC Conference - SMX Series Best PPC Software - AdWords … [Read more...] about The Final Four Is Here
[Webinar] Ask Me Anything About CRO With Brian Massey, Joanna Wiebe, and Roopa Carpenter
In celebration of International CRO Day, we’ve gathered CRO experts, Brian Massey and Joanna Wiebe, as well as Hanapin's own CRO Manager, Roopa Carpenter, for a fun new webinar where you get to ask them ANYTHING YOU WANT about conversion rate optimization. Do you have a question about conversion rate optimization? Now is the time to ask! Submit your question by Monday, April … [Read more...] about [Webinar] Ask Me Anything About CRO With Brian Massey, Joanna Wiebe, and Roopa Carpenter
3 Tips For Conducting An Effective Client Call
I’m assigned to all of Hanapin’s new clients. I participate on kickoff calls and at least 50% of weekly calls during the first 90 days of a new relationship. Based on my observations, the largest obstacle to early success with new clients can be tied directly to the effectiveness of client calls. Today I’m going to outline my methodology for conducting an effective client … [Read more...] about 3 Tips For Conducting An Effective Client Call
Revealing The Elite 8
We've reached the Elite 8 of the Search Marketing Madness tournament. Only 1/8 of our contestants remain from the original field. One of our lucky competitors will get a FREE registration to the PPC event of the year, Hero Conf. Votes will be accepted until Sunday, April 5th at noon EST. Tune back in on Monday when we announce the Final Four. Here's The Tournament … [Read more...] about Revealing The Elite 8
Why A Dedicated Analyst Is Beneficial To Your Accounts
How does your agency manage accounts? If you’re in house, is it just you performing analysis, or do you have assistance? Here is the breakdown of the Paid Search department at Hanapin when I was hired: Account Manager (AM) – manages and takes ownership of the accounts and conducts weekly client calls Production Specialist (PS) – works on the accounts behind the scenes – … [Read more...] about Why A Dedicated Analyst Is Beneficial To Your Accounts
8 Hero Conf Sessions our Staff Can’t Wait to See!
PPC Heroes, Hero Conf 2015 is only 3.5 weeks away. Have you seen the incredible agenda? As we’ve put the finishing touches on the conference schedule, our staff has been raving about some sessions they’re really excited to see. Although we know all the content will be world-class, here are 8 sessions we’re really pumped to see: 1. Building Revenue Generating Social PPC – … [Read more...] about 8 Hero Conf Sessions our Staff Can’t Wait to See!
Simple Budgeting Techniques Using Excel
The majority of paid search accounts I've managed have run on a monthly budget. Being able to land on this budget at the end of each month while reaching or exceeding goals on other metrics is the name of the game. In order to see where your budget is pacing, it is a simple formula, right? That formula might look like this in Excel: =(Current Spend/Amount of Days)*Total Days … [Read more...] about Simple Budgeting Techniques Using Excel
What History Tells Us About the Bing/Yahoo Agreement
In 479 BC, there was one particular battle that was important to the Greek’s victory in the Greco-Persian Wars. It was the Battle of Plataea. In this battle, two small political states joined together to fight the big bad Persian Empire. Sparta and Athens, though small alone, were able to beat the Persian army when they joined forces and fought together. Decades later, Athens … [Read more...] about What History Tells Us About the Bing/Yahoo Agreement
