Ad copy should generally be refreshed every 4 – 6 weeks, however, some clients run promotions on a regular basis. In order to improve click-thru-rate (CTR) and conversions, we naturally want to emphasize these promotions in our ads. The challenge is that creating these ads can be time consuming, especially if promotions are updated weekly. Once the promotion is complete, these … [Read more...] about Streamline How You Write Promotional Ad Copy
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The Flanking Strategy – Increase Market Shares Without Defeat
More often than you are willing to admit, you are looking at your paid search campaigns without knowing exactly what you could do to improve your market share, and how to spend that extra budget your biggest client gave you. Have you ever considered the Flanking Strategy? What Is Flanking Strategy? The Flanking Strategy is a military maneuver that consists of attacking an … [Read more...] about The Flanking Strategy – Increase Market Shares Without Defeat
On Demand Webinar – Conversion Matters: Getting Started With CRO
On Demand Webinar Conversion Matters: Getting Started With CRO Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – Conversion Matters: Getting Started With CRO
Step-By-Step Excel Reporting – A Video Tutorial
The video below explains the step-by-step on how to go about reporting in Excel. This process works if your account is structured in an organized manner at campaign level. For example: Location_Program campaign level structuring. Before watching the video download, check out campaign level statistics with a filter on impressions as seen below: Once you have this data … [Read more...] about Step-By-Step Excel Reporting – A Video Tutorial
Bidding Strategies: A Pair of Case Studies
Sometimes, I think there is one single mantra that runs through the mind of every PPCer, “Let’s test that.” Ad testing and conversion rate optimization get a lot of the testing hype, but what about bidding strategies? At intervals, experimenting with bidding strategies gets sprinkled into the testing mix, but not enough. How do we spend money in paid search? The answer is … [Read more...] about Bidding Strategies: A Pair of Case Studies
Announcing Search Marketing Madness 2015
With the NCAA tournament play-in games starting tomorrow, we're proud to announce the brackets for our annual Search Marketing Madness tournament. Our brackets include 16 of the best entities in each of these categories: PPC Manager PPC Blog PPC Conference PPC Software The winner of the tournament gets a FREE registration to the PPC event of the year, Hero Conf. Votes … [Read more...] about Announcing Search Marketing Madness 2015
Structure Your Way To Google Shopping Success
If you are running AdWords Shopping campaigns do any of these questions apply to you? Do you look at your current campaigns and feel dread as you can’t remember which product or brand is where? Are you spending too much time doing routine tasks because your Shopping campaign layout is confusing? Are you unsure of how to best structure your Shopping campaigns based upon … [Read more...] about Structure Your Way To Google Shopping Success
The Do’s And Don’ts of Leveraging Search Engine Reps
Let’s go ahead and get the obvious out of the way up front – we’ve all experienced the good, bad and ugly search engine representative stories. Some of them directly, and others we’ve heard from our peers. In the interest of picking a side, I may even venture to say that most of us would say those experiences tend to be poor and less than helpful. What I can say from my … [Read more...] about The Do’s And Don’ts of Leveraging Search Engine Reps
[Toolkit] Become a Master of Excel!
Excel is a must-have tool in PPC. By becoming an expert in excel, not only will you save a lot of precious time through automation and shortcuts, you'll also become better at analyzing account performance and therefore making faster and better predictions for your accounts. However, the up-front efforts of setting up appropriate spreadsheets can be time-consuming, though well … [Read more...] about [Toolkit] Become a Master of Excel!
Utilize These 4 Ad Extensions Above All Else
Paid Search Marketers are always looking for a way to boost overall click thru rates within their accounts. While many metrics play a role in overall performance, higher click thru rates mean more traffic, which potentially leads to more conversions, leads or whatever you deem as a success within your account. Not only do higher click thru rates lead to more successful actions, … [Read more...] about Utilize These 4 Ad Extensions Above All Else
Twitter’s Bryan Sise Closes Out Hero Conf 2015
Hero Conf 2015 closes with a keynote from Twitter’s Bryan Sise, Product Marketing Team Lead and Senior Manager. He’ll wrap up the day with a discussion of how to determine intent on Twitter to find new customers. “If advertisers are relying solely on SEM for all of their marketing, they’re missing a larger opportunity.” Hero Conf is April 27-29 at the Hilton Portland and … [Read more...] about Twitter’s Bryan Sise Closes Out Hero Conf 2015
Google Introduces AdWords Dynamic Structured Snippets
Google recently launched dynamic structured snippets for AdWords. The automated extensions display industry-specific, structured information about products and services on those advertisers’ sites. Currently they can show for retail, hotel and flight searches. Additional verticals are scheduled to follow later in 2015. Here’s an example of what a sample snippet look … [Read more...] about Google Introduces AdWords Dynamic Structured Snippets
