Google Introduces AdWords Dynamic Structured Snippets
March 11, 2015
Google recently launched dynamic structured snippets for AdWords. The automated extensions display industry-specific, structured information about products and services on those advertisers’ sites.
Currently they can show for retail, hotel and flight searches. Additional verticals are scheduled to follow later in 2015.
Here’s an example of what a sample snippet look like.
Google lists a few ways that dynamic structured snippets may benefit your campaigns:
- Help people find out more about your products and services without changing a thing: Additional information from Google’s analysis of your site can appear with your ad automatically, with no additional effort or ad management on your part.
- Improve your return on investment: The additional website information that appears with your ads can increase your ads’ relevance and CTR. This can help you improve your return on investment by focusing on attracting clicks from visitors who are more likely to be interested in what you have to offer.
Some dynamic structured snippets performance data will be available from the automated extensions report from the Ad extensions tab.
Advertisers can fill out a form to opt out of dynamic structured snippets, but Google emphasizes that automated extensions are now a factor in Ad Rank.
For more information about dynamic structured snippets, see the AdWords Help Center.
Browse By Category
Becoming Allies With The Sales Team: A Lead Gen Solution
Collaborating with your client’s sales team can provide a treasure trove of insights. Explore how PPC tactics are utilized to help shorten the sales cycle and improve close rates!
The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
Dive into AdWords and Bing opportunities tabs and see how they compare. This includes accessibility, features, and performance insights.
How to Drive Calls that Actually Convert
Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
New Facebook Analytics Updates from F8
Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.
Spotify Advertising: The Why and How
This blog post gives you the rundown on Spotify, including why and how you might advertise on Spotify's new self-serve ad platform, Ad Studio.
5 Facebook Ad Settings to Audit In Your Account
5 Easy settings to audit in your Facebook Ads account to improve performance and understand website traffic.