Recently, one of my clients came to me with a fairly common problem. Due to the seasonality of their business, they have certain months during the year with a lower budget allocated to Search and Shopping campaigns. During these months, since they track monthly budget by day, most of their product focused campaigns run out of budget early in the day. Thus, the account then runs … [Read more...] about Using RLSAs To Stay Live When Budget Is Low
Search Results for: PPC
How I Increased Leads For My Client In A Niche Industry
All too frequently in business-to-business accounts garnering leads is challenging. The marketplace is small and competitive and the business transactions are large and handled based on relationships, however, there is still a strong case for pay-per-click in these industries. Pay-per-click fits in to the marketing mix for several reasons. 1. Some companies do not have an … [Read more...] about How I Increased Leads For My Client In A Niche Industry
Do Your AdWords Scripts Keep Giving You Timeout Errors?
Do you have a really large account or an account with multiple landing pages? Do you ever wish you had a tool at your disposal that scanned every single link in your Google AdWords account within a few minutes (and I don't mean 30 minutes, I really mean a few minutes) AND doesn't give you all those annoying timeout errors? (Get these a lot?) Yeah, so did we. So here at … [Read more...] about Do Your AdWords Scripts Keep Giving You Timeout Errors?
OnDemand Webinar: 5 Ways Location Targeting Delivers Big Results
On Demand Webinar 5 Ways Location Targeting Delivers Big Results Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about OnDemand Webinar: 5 Ways Location Targeting Delivers Big Results
One Surefire Way to Maximize a Limited by Budget Campaign
It’s a painful thing, seeing those three orange-faced words smackdab in the middle of the AdWords Interface: Limited by budget. The way that AdWords defines the criteria for a campaign to slapped with the “limited by budget” tag, is that the campaign’s budget is set at a lower daily amount than what is recommended by Google. Granted, this definition comes with the world’s … [Read more...] about One Surefire Way to Maximize a Limited by Budget Campaign
6 Tips To Grow A Small Business Account Without Tanking ROI
The beauty of digital advertising is that any size company can get their feet wet. Only have $500 to spend on advertising? No problem! Have no idea where to start with this AdWords stuff? That’s not really an issue with AdWords Express! This has naturally led to a lot of small businesses jumping online and seeing if they can turn a profit with PPC. In my experience, there are a … [Read more...] about 6 Tips To Grow A Small Business Account Without Tanking ROI
Year-Over-Year Performance is Rarely “Apples-to-Apples”
People love to talk year-over-year performance – both the good and the bad. Every six months (or so), we will do an account review for our clients. A lot of the time, if there is year-over-year data, we use it! And why not? How do we know that we are doing well if we have nothing to compare performance? However, the problem with year-over-year performance is that a lot can … [Read more...] about Year-Over-Year Performance is Rarely “Apples-to-Apples”
And the Hero Conf Guest Post Giveaway Winner is…
...JD Prater, Paid Search Specialist at Inflow! JD had what was by far our most popular blog post on 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved. For the great content, he wins a free conference pass to Hero Conf 2015, April 27-29 in Portland, OR! We'd like to thank our other finalists (and the dozens of other folks who sent in some really … [Read more...] about And the Hero Conf Guest Post Giveaway Winner is…
Device Targeting Changes Coming To Bing Ads
Bing Ads rolled out tablet-related device targeting changes in October of last year. Beginning March 23rd, the engine will further consolidate by adding smartphones into a single, combined device targeting option that uses bid modifiers to help manage traffic from various sources. Once the migration is complete, with a single campaign setup, you will automatically reach … [Read more...] about Device Targeting Changes Coming To Bing Ads
Maximize Your Performance In Google Shopping
Google Shopping is a powerful way to drive sales to an e-commerce store. Typically this channel has a lower level of competition simply because of the volume of work that's involved in creating and maintaining the product data. This means that, for the meantime, advertising in Google Shopping is pure gold! Today we're going to take a look at a variety of techniques and best … [Read more...] about Maximize Your Performance In Google Shopping
Hero Conf 2015, Final Discount on Seats & Day 1 Keynotes with…
Act Before Saturday to Access our Final Early Bird Rates! Hero Conf 2015 is quickly approaching. The PPC Conference of the Year is April 27-29 at the Hilton Portland and Executive Tower in Portland, OR. And we want to be sure you don’t miss out on the opportunity to register at our best rates. Hero Conf is a one-of-a-kind digital advertising event that prides itself in being … [Read more...] about Hero Conf 2015, Final Discount on Seats & Day 1 Keynotes with…
Finding Ad Copy Significance Levels Through Excel Testing
Ad copy testing is a crucial part of paid search that often gets overlooked. Constantly testing new copy in order to improve performance is very helpful. Excel can be utilized in order to help with ad copy testing. If the test is being ran across multiple ad groups, the best route to take is to utilize the labels function within Adwords. You can select which ads you … [Read more...] about Finding Ad Copy Significance Levels Through Excel Testing
