If you ever find yourself wondering, “what exactly is search engine marketing”, take a step back, and think about the words themselves. It’s no misnomer. Search engine marketing is marketing on a search engine. There. Now we’ve covered the obvious. Wasn't that helpful? No?! Why not? Because while none of the above is untrue, neither does it encompass the entire … [Read more...] about So, What Exactly Is Search Engine Marketing?
Search Results for: PPC
Save An Hour A Day With 4 Easy To Use AdWords Scripts!
What's the best things about these scripts? They're fast and convenient, easily scheduled to run when you want, help get your morning off to the right start, and quickly perform daily time-sucking tasks for you! Stop wasting time on repetitive Google AdWords Tasks Save an hour a day using these 4 scripts: Changes In CTR, Monthly Budget Projections, Keyword Labeler, and … [Read more...] about Save An Hour A Day With 4 Easy To Use AdWords Scripts!
Setting Up Your Search Engine Marketing (SEM) Strategy
Usually as agencies we come across established digital clients, clients who have been in advertising for a very long time. They have spent a lot of dollars to promote their brand, products and services. Every once in a while, we come across a client that is not active in the digital space. If this sounds like you, don't worry, we're going to walk you through the steps to … [Read more...] about Setting Up Your Search Engine Marketing (SEM) Strategy
Google To Do Away With “Other Interests” In Display Network Targeting
Google recently announced improvements to Display Network Interest category marketing, adding more specific categories and taking away less detailed ones. Starting in 2009, Interest category marketing has connected with people across the Display Network based on their interests. Since then, new and more powerful interest-based capabilities have been added such affinity, … [Read more...] about Google To Do Away With “Other Interests” In Display Network Targeting
Webinar: 5 Ways Location Targeting Delivers Big Results
More about this Webinar If your company is based in a certain area or you have branches of your company that service a number of geographic locations, it’s only logical that you want to advertise to the area you service. Search engines have a pretty wide array of targeting options so its easy to make the mistake of advertising to too many locations or ones that are not even … [Read more...] about Webinar: 5 Ways Location Targeting Delivers Big Results
Where On Earth Are You?
How much does Google know about Toronto? If you run a search then Google will tell you that Toronto has a population of almost 3 million people. If you geo-target Toronto in Google AdWords - just the city centre, there are almost 10 million. So which is it? Well, it’s almost 3 million. So, in that case, who are the other 7 million? And where are they? This is … [Read more...] about Where On Earth Are You?
DIY: Easy URL Tracking
URL tracking takes time to set up, but the rewards make it time well spent. Why is it worth it? Google Analytics. The whole purpose of tracking URLs is that we get the reward of having Google Analytics data for each platform or campaign. Everything In One Place When paid search can incorporate more than five different platforms, it is nice to have that one place that … [Read more...] about DIY: Easy URL Tracking
The eCommerce Event to Jumpstart Your 2015 Sales
We know our fellow PPC Heroes are a savvy bunch and expect nothing but unique and innovative content. And we're hard at work putting the finishing touches on a dynamic and exciting schedule for Hero Conf eCommerce Summit, January 22-23 in Miami, FL. With 17 sessions on topics from quality score to social ROI, you'll find everything you need to get your eCommerce accounts ready … [Read more...] about The eCommerce Event to Jumpstart Your 2015 Sales
Position Bidding vs. CPC Bidding: A Comparison Of Two Bid Optimization Methods
There are two competing approaches to bid optimization that I’ve found are most commonly used by top PPC analysts. There is the approach that I primarily use, which determines optimal bid levels to reach an ROI/volume goal. I’m going to call this ‘Direct ROI Bidding’. The other approach determines optimal position to reach an ROI/volume goal. Then bids are adjusted to get to … [Read more...] about Position Bidding vs. CPC Bidding: A Comparison Of Two Bid Optimization Methods
Your Simplest Path To Passing The Bing Accreditation Exam
Over the past few months, I have provided my guides to acing your Google Fundamentals, Search & Display Advanced Exams. Not to be overlooked, today we’ll work through the Bing Accreditation Exam and how to ensure that you pass it with ease! But before we launch into what exactly it will take to become a Bing Ads Accredited Professional, I want to address why you’d want to … [Read more...] about Your Simplest Path To Passing The Bing Accreditation Exam
AdWords Scripts: Monthly Budget Projections and Display Audit
Thankfully, AdWords Scripts has made it much easier for account managers to utilize their current data to make smarter choices for their campaigns. There are tons of important areas to focus on, but predicting your budget through the end of the month is paramount in order to have a successful PPC campaign. But, if you're uncomfortable with writing and employing AdWords … [Read more...] about AdWords Scripts: Monthly Budget Projections and Display Audit
Strategies For Targeting Top Of Funnel Keywords
One of the features of PPC I love the most is how specific it can be. For example, if a user is searching for “donut shop k cups,” you can tailor your ad to speak to this product while sending the person to a landing page containing “donut shop k cups.” However, not every search is this specific. A large percentage of searches are root terms, also known as top of funnel … [Read more...] about Strategies For Targeting Top Of Funnel Keywords
