One of the biggest hurdles for new e-commerce managers is learning to optimize bids based on ROAS. In training we are exposed to all the metrics native to AdWords but aren't always exposed to utilizing revenue (besides more is good). Thankfully it's really easy to explain this simple method. Let's jump on in! Setting the Scene There is nothing quite like starting an article … [Read more...] about The Simplest Way to Change Bids Based On ROAS
Search Results for: PPC
Save Time & Increase Performance Through Bid & Budget Automation
Last month while at Hero Conf, I had the opportunity to speak on a panel about bidding and budgeting. I learned some really unique Facebook bidding and budgeting strategies, along with gaining a deeper understanding of how automated bidding can improve account performance. What I Talked About I presented a case study about how Acquisio’s automated bid and budget management … [Read more...] about Save Time & Increase Performance Through Bid & Budget Automation
Unlocking the Mysteries of Dynamic Marketing [New Webinar!]
Dynamic marketing not only makes your ads way more personal, it makes your ads more relevant and therefore, more valuable for your users' experience. Dynamic ads can help you fill the gaps in your account, save time, and even lower CPAs. But like any treasure you seek, sometimes you have to unlock a couple of doors before finding the pot of gold. Are you ready for the challenge … [Read more...] about Unlocking the Mysteries of Dynamic Marketing [New Webinar!]
Scaling AdWords and Bing Accounts
One of the hardest thing to do in the PPC biz is scale accounts that already perform well and have history. I believe this is because we focus on small optimizations and lose sight of the enhancements that will catapult the account. This applies to the business as a whole. Sometimes I focus on one or two things we do that I don’t like, instead of the 1 or 2 things we aren’t … [Read more...] about Scaling AdWords and Bing Accounts
How Hero Conf Grew My Account by 500% Before I Even Attended
Just imagine if your boss told you that you had the opportunity for an all-expense paid trip to Austin, Texas to attend Hero Conf. All you had to do was pick a single client and have the best month-over-month percentage growth in five different key metrics: average cost-per-click, total clicks, click-through-rate, cost-per-lead, and conversion rate. Which client would you use? … [Read more...] about How Hero Conf Grew My Account by 500% Before I Even Attended
4 Step Process To Twitter Cards
Twitter cards are an easy way to start advertising on Twitter. They take about five minutes to create and they are designed for the conversion-focused advertiser. On April 25th, Twitter released website cards as an additional advertising option to Twitter lead cards. The creative needed for both is practically identical, however, the function is where things begin to … [Read more...] about 4 Step Process To Twitter Cards
Pivot Tables Made Easy: The Last Demo You’ll Need
The more PPC managers I’ve gotten to know, the more I realize that all nerds are not created equal. We talk of Analytics and Excel, and we use the term “pivot tables” a lot. And if you’ve ever tried and failed to create a pivot table, this post is for you. Yes, I’m using a Mac and yes, I’m working with Excel 2010. BUT there are valuable takeaways that apply universally, and … [Read more...] about Pivot Tables Made Easy: The Last Demo You’ll Need
Why Not Mobile? Best Practices for Smashing Mobile Ads [New Webinar!]
There's no denying that mobile devices are a mainstay in today's society and becoming more popular every year. But capturing the most value out of mobile advertising can be a challenge. Some still question it - why should I advertise on mobile? Do they really work? But here's an even better question - why wouldn't you want to? Join Hanapin digital advertising experts, Rachael … [Read more...] about Why Not Mobile? Best Practices for Smashing Mobile Ads [New Webinar!]
Why We Report: Turn Reporting Into Action [Webinar Recording]
Reporting. As digital marketers, we know we have to pull reports and make sure goals are being met. It makes our clients happy, it makes our bosses happy. It’s easy to fall down the rabbit hole of metrics and analytics…before you know it, 2 hours have flown by and you don’t remember why you logged on in the first place. We know its an essential function in the PPC world, but … [Read more...] about Why We Report: Turn Reporting Into Action [Webinar Recording]
How To Get The Most Out Of AdWords Editor
AdWords Editor is great for making bulk changes to your accounts. It isn’t just a tool for uploading your excel work though. The editor has some great but overlooked features. Features that go beyond the “make multiple changes” button for uploads. Find and Replace You’ve probably used find and replace in other products and it works the same way in the AdWords editor. The … [Read more...] about How To Get The Most Out Of AdWords Editor
Hero Conf 2014 Recap News Roundup!
HeroConf 2014 has finally come to a close and boy was it a BLAST! From the networking with fellow awesome PPC heroes to the tasty treats for snack break and morning sessions (there was a Build Your Own Bloody Mary Bar...no, I'm not kidding) to the off-the-chart sessions and keynotes that literally brought down the house (John Gagnon aka "Clark Kent of PPC" from Bing dropped … [Read more...] about Hero Conf 2014 Recap News Roundup!
Dynamic Data and Presentation Pizzazz With Excel PowerMap
When it comes to analyzing and optimizing search advertising campaigns, Microsoft Excel is one of the most powerful tools available, and can be found pinned to just about every search marketer’s taskbar or even home screen. When it comes to visualizing certain complex datasets, however, traditional Excel displays such as graphs, conditional formatting tricks and even pivot … [Read more...] about Dynamic Data and Presentation Pizzazz With Excel PowerMap
