Back in February, Acquisio and Hanapin experts did a live webinar on Acquisio's new Bid and Budget Management feature. As a follow-up, this webinar revisits the Bid and Management feature with insights on new case studies and the benefits of having both an automated system and a "Captain" to guide the technology. It explores new questions like: Why does it matter to have … [Read more...] about Steering An Automated Ship: How To Avoid Bidding Pitfalls [New Webinar]
Search Results for: PPC
Your Remarketing Hit List: 10 Tips Worth Repeating [Webinar Recording]
Remarketing allows you to follow users who've previously visited your website as they browse the Web. It continues to be a powerful tool that can help you connect with previous site visitors and drive conversions at low CPAs. However, the more you dive in to remarketing, the more opportunities are available. What remarketing strategies are the best? What should or shouldn't you … [Read more...] about Your Remarketing Hit List: 10 Tips Worth Repeating [Webinar Recording]
How Your Average CPC is Lying to You
"Averages lie." I had a few statistics courses back in college with a professor who was fond of saying that. Seems like he might've gotten that turn of phrase from someone else, now that I think about it. This is problematic for us– as PPC professionals, we work with averages on a daily basis. No average has a larger impact on your bottom line than the average cost you're … [Read more...] about How Your Average CPC is Lying to You
Hero Conf 2014 | Only 30 Seats Remain!
PPC Heroes, time is almost out to get your seat at Hero Conf 2014. Less than 2 weeks remain until the PPC Conference of the Year and we're running out of space! Make sure you take advantage of this excellent opportunity to meet so many of your digital advertising peers. You don't want to miss out on the world-class content, nonstop networking, nightly entertainment and … [Read more...] about Hero Conf 2014 | Only 30 Seats Remain!
Is ROAS or CPA Better for Your Account?
Cost per conversion (CPA) and return on ad spend (ROAS) are the two primary performance KPIs. These two metrics not only allow you to examine account health from a high level but make decisions at the keyword level as well. Despite their importance, it is not uncommon to find advertisers who are not sure which one to use. Using CPA Cost per conversion is the staple metric … [Read more...] about Is ROAS or CPA Better for Your Account?
2014 Search Marketing Madness Winner Announced!
It's been almost a month of tournament games and close races; after all that, we have our Final Championship Winner for PPC Hero's 2014 Search Marketing Madness. Congrats to both Brad Geddes and Search Engine Land for an intense round (it was SO close!). Can I get a drum roll please?? And the Final Winner of the 2014 Search Marketing Madness is........ Brad … [Read more...] about 2014 Search Marketing Madness Winner Announced!
Now Hiring: Entire Companies, Part Two
We received a fantastic response from my first post, “Now Hiring: Entire Companies.” It generated lots of activity, comments, and most importantly: we’re currently in three active and promising discussions. Since there was so much attention, I figured that a follow-up post was in order- to thank everyone for their interest, and also to answer some FAQ’s. We received a lot of … [Read more...] about Now Hiring: Entire Companies, Part Two
Your Remarketing Hit List: 10 Tips Worth Repeating [New Webinar]
Remarketing allows you to follow users who've previously visited your website as they browse the Web. It continues to be a powerful tool that can help you connect with previous site visitors and drive conversions at low CPAs. However, the more you dive in to remarketing, the more opportunities are available. What remarketing strategies are the best? What should or shouldn't you … [Read more...] about Your Remarketing Hit List: 10 Tips Worth Repeating [New Webinar]
Excel Tips for Working With Modified Broad Keywords
We’ve mentioned it before, but Excel can be a lifesaver when working in PPC. If you know the right tips and tricks, Excel can not only save time, but help you be more accurate. I always create an Excel file to document any changes, or new campaign structure, that I want to implement in the AdWords Editor. Creating an Excel file with my changes helps me back-up updates I am … [Read more...] about Excel Tips for Working With Modified Broad Keywords
Google Analytics Loses Paid Search Queries: Time to Panic?
So, What Just Happened? On April 9, Google officially rolled out their improved and continued efforts in maintaining the highest level of security for their Chrome users. Announcing they have rolled out SSL encryption for omnibox searches in Chrome browser when users are not signed in to Google. Previously, this security layer was only applied to ‘signed in’ users. Chrome is … [Read more...] about Google Analytics Loses Paid Search Queries: Time to Panic?
Understand User Engagement with Customized Bounce Rate
If you’ve ever wondered how people are interacting with your site after they click an ad, you’ve probably looked at Bounce Rate in Google Analytics. Google defines Bounce Rate as “the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page).” The problem with this definition is that it does not … [Read more...] about Understand User Engagement with Customized Bounce Rate
Why You’re Looking at CTR All Wrong
A good click-through rate is one of the most fundamentally important parts of any paid search account. It's the primary metric Google uses to judge us, determine our quality scores and set our cost-per-click (CPC) in the auction. However, loads of us still make the mistake of treating every click equally. We're taking a lazy approach with our ads and accepting aggregate data … [Read more...] about Why You’re Looking at CTR All Wrong
