PPC Hero celebrates the day Crayola Crayons first came into the market, March 31st. Hanapin Marketing staff members (the people behind PPC Hero) had some fun and got some of their family members to color our cool illustration of PPC Hero. Check them out! In addition to the celebration, Hanapin staff members also donated to a charity in the Phillipines called Hope Afloat. The … [Read more...] about Happy Crayola Crayon Day!
Search Results for: PPC
Sweet Sixteen Baby! Vote now in Search Marketing Madness
After a crazy week of voting (and so many close races!), the final 16 contenders in this year's Search Marketing Madness have been decided. Its now up to you to decide who should move into the Elite 8. Sweet Sixteen will last until 5pm EST this Wednesday, April 2. The Elite 8 will commence on Thursday, April 3 at noon. And just a reminder that the final winner of Search … [Read more...] about Sweet Sixteen Baby! Vote now in Search Marketing Madness
Now Hiring: Entire Companies
As the agency behind PPC Hero and Hero Conf, Hanapin Marketing is always looking for people. Really, really good people. Our careers page is always full of openings. We’re always having conversations with PPC professionals near and far. To do that, we’ve also built our company into one that people really want to work at. Our initial and on-going training programs are second to … [Read more...] about Now Hiring: Entire Companies
Better Attribution Modeling – AdWords or Analytics?
A few days back I read this post about AdWords’ Attribution Modeling being released within the UI. It is a great feature to have in AdWords, but as mentioned in the post, this information does not show us the whole story. In this article I will compare Attribution Modeling in AdWords and Analytics. What are the main differences in how Attribution Modeling works in AdWords and … [Read more...] about Better Attribution Modeling – AdWords or Analytics?
See the Future of Your Bids With AdWords’ New Bid Simulator Columns
Earlier last week AdWords announced on Google+ that they had launched a shiny set of new columns for our keyword report tabs. These columns are designed to give us quick access to the bid simulator data that was previously only available on a keyword by keyword basis. Google is providing data to show what would happen at plus or minus 50%, plus or minus 300% and at top of page … [Read more...] about See the Future of Your Bids With AdWords’ New Bid Simulator Columns
Non-Converting Cost %: Illuminating Trends in Your Account
I'd like to start off this post with a big hat tip to Kevin Klein, a fellow account manager at Hanapin, for his thoughts, feedback, and assistance. All of which were all essential for bringing this post together. Now back to your regularly scheduled programming. “Taken out of context, I must seem so strange.” – Ani DiFranco Early this month we stressed the importance of … [Read more...] about Non-Converting Cost %: Illuminating Trends in Your Account
Hero Conf 2014: 15 Things You Don’t Want to Miss!
How to Use An Agency to Help Your In-House Team, Not Replace Them
So you’ve got a team of multiple people (for our purposes, team = more than one person) managing your paid search campaigns, but you’re getting the feeling there is something missing. Not that your team isn’t doing what they can or should, but perhaps that everyone is missing…something. Our team has been fortunate enough to do some exciting work recently with a few brands that … [Read more...] about How to Use An Agency to Help Your In-House Team, Not Replace Them
Dear Diary, Hero Conf 2014 Is Gonna Change My Life
Once upon a time— April 2013 specifically— in Austin, Texas many little PPC Heroes gathered to build their knowledge of all things PPC. What resulted was a mindblowing series of presentations, panels, workshops and social events that kept the folks gossip wheel spinning for months on end. When Hero Conf 2013 was in full swing, I stayed in the loop through posts on our site … [Read more...] about Dear Diary, Hero Conf 2014 Is Gonna Change My Life
Increase Search Term Insight With Bing’s “Zero Clicks” Update
Lately, Bing has been implementing changes to enhance the insights and ease of account management. A couple weeks ago, we let you know about updates to Bing report statistics and metrics. Yesterday, we shared new Bing campaign features that allow you to access information more easily. Today, we are sharing a seemingly minor change in Bing that can have a substantial impact. … [Read more...] about Increase Search Term Insight With Bing’s “Zero Clicks” Update
Vote for Round Two! Search Marketing Madness Continues
The first round of voting closed on Friday and we’re moving onto round two for this year’s search marketing madness! Congratulations to all of the contenders that were able to make it to the next round of the tournament. There was a lot of great action in round one including close races in the Software section between Marin and Kenshoo with Marin pulling out ahead and between … [Read more...] about Vote for Round Two! Search Marketing Madness Continues
What You’re Missing in the Bing Report Center
As part of this month's PPC Hero series, we're diving in to the little known, oft-neglected, and unknown reports that you can use to turbocharge your PPC performance. I don't know about you, but "little known", "oft-neglected", and "unknown" definitely sounds like the Bing Report Center to me. But I'll caution you: ignore this resource at your peril. You can make up for 99% of … [Read more...] about What You’re Missing in the Bing Report Center
