PPC marketers aren't the only ones who are often tempted to conclude "if this strategy worked over here, it should work just as well over there," but we might be the ones who need to be most skeptical of that thought process. Our PPC ads are finely tuned, tested, and optimized marketing machines, and in the land of search engine marketing, we like to stick with a good thing … [Read more...] about Be Even More Liked With This Guide: The Five Laws of Great Social Ads
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Turn A Lazy AdWords Report Into A Money Making Tool
As PPC Heroes, we like to think we’ve got all sorts of magic stuffed up our sleeves. Truth be told, there are plenty of approaches we use that may be less common to the outside world. That’s why this week’s *Series Topic* is just that: Underutilized Reports. This week we’ll go over reports we use in AdWords, Bing, Facebook, and Analytics that we find to be particularly useful … [Read more...] about Turn A Lazy AdWords Report Into A Money Making Tool
Google Trends: Why You Can’t Ignore The Wave Of Change Anymore
As PPC Heroes, we like to think we’ve got all sorts of magic stuffed up our sleeves. Truth be told, there are plenty of approaches we use that may be less common to the outside world. That’s why this week’s *Series Topic* is just that: Underutilized Reports. This week we’ll go over reports we use in AdWords, Bing, Facebook, and Analytics that we find to be particularly useful … [Read more...] about Google Trends: Why You Can’t Ignore The Wave Of Change Anymore
Search Marketing Madness is Back! Vote for Round One
Let the madness begin! It's officially tournament time and Search Marketing Madness is back. This week is round one and we'll commence today with all four regionals - Best PPC Conference, Best PPC Blog, Best PPC Software, and Best PPC Manager. The best part? The winner of the tournament gets a FREE registration to our favorite PPC conference (okay, so we might be a little … [Read more...] about Search Marketing Madness is Back! Vote for Round One
3 Facebook Reports You Should Be Running
As PPC Heroes, we like to think we’ve got all sorts of magic stuffed up our sleeves. Truth be told, there are plenty of approaches we use that may be less common to the outside world. That’s why this week’s *Series Topic* is just that: Underutilized Reports. This week we’ll go over reports we use in AdWords, Bing, Facebook, and Google Analytics that we find to be particularly … [Read more...] about 3 Facebook Reports You Should Be Running
Celebrating Crayola Crayon Day on March 31
March 31, 1903 marked the first day Crayola Crayons came into the market. The first Crayola crayons came in a box 8 and sold for 5 cents. Today, the original makers of the crayon, Binney & Smith, produce about 7 million crayons every day in 120 colors. There are 23 reds, 20 greens, 19 blues, 16 purples, 14 oranges, 11 browns, 8 yellows, 2 grays, 2 blacks, 1 white, 1 gold, … [Read more...] about Celebrating Crayola Crayon Day on March 31
Mobile App Exclusions – How Flappy Birds Tanked My Display Campaign.
As I’m sure most of you are aware, with the roll-out of Enhanced Campaigns we are all now opted into tablets and mobile for AdWords campaigns. While you can set bid modifiers to -100% to opt out of mobile with full browsers, you are not able to do so for tablets. This can be a real bummer for some accounts but this is nothing new. The reason I bring up this topic, is because in … [Read more...] about Mobile App Exclusions – How Flappy Birds Tanked My Display Campaign.
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A Peek Behind the Curtain: Consumer Ratings Added to Google Ads
When someone is searching for a product or service, feedback and reviews from others can be invaluable in helping them determine what to choose. There are usually a ton of options, and savvy consumers want to ensure they are making the best decision. Advertisers have long used feedback and ratings from consumers to enhance their message, and set their product or company apart … [Read more...] about A Peek Behind the Curtain: Consumer Ratings Added to Google Ads
Grow Your Audience With Twitter’s New Promoted Accounts in Search
Recently, Twitter announced an interesting expansion of their Promoted Accounts timeline feature. Now when users search within Twitter, relevant promoted accounts appear in the search results and give the user the option to follow the Promoted Account. Promoted Accounts Previously your Promoted Accounts were displayed only in the Who to Follow section and timelines. “When … [Read more...] about Grow Your Audience With Twitter’s New Promoted Accounts in Search
New Toolkit! Your Complete Guide to Social Ads
It's natural that once you've run successful PPC campaigns on search engines, you'll want to branch out and try new things, like advertising on social media. Social Media Advertising can be highly successful, as long as you are willing to experiment and take the time to figure out which channels will work best for you. Understanding the effectiveness of good ad copy, an … [Read more...] about New Toolkit! Your Complete Guide to Social Ads
