At some point, after being highly successful with your regular search advertising, you're going to want to expand your efforts into new territories. Social media advertising can be a great way to go; you can target potential customers demographically and psychographically and it constantly changes with new opportunities. The question is, how do you fit social advertising into … [Read more...] about How to Structure Your Ad Budget to Include Social [Webinar Recording]
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Why You Have to Teach Metrics, Not Just Deliver Them
Occasionally I find myself using our blog as a way of ‘venting’ after a call, and today’s post shall be one of those times. When we’re meeting with prospective clients, we generally put together something called a Solutions Blueprint, which outlines the things our team can see in the account that either need improving or elaboration in order to further push performance forward. … [Read more...] about Why You Have to Teach Metrics, Not Just Deliver Them
Why Hero Conf Entertainment is Must See
4 Examples to Refresh Your Ad Copy
With all the optimization work that goes into PPC, sometimes we lose sight of the actual ad copy. Even though it is the only thing the searcher sees, ad copy often stagnates as the ad testing plan winds down and the enthusiasm brought about by a new project subsides into the steady hum of routine tasks. This is especially true for long running tests with clear-cut winners. As … [Read more...] about 4 Examples to Refresh Your Ad Copy
Your Take on AdWords Compliance: Take the Survey!
Take Our Quarter 1 Industry Report! Last year's State of the PPC Industry report was so popular, we decided to do it a little more often than once a year. From now on, we'll be providing quarterly surveys and updates on the PPC Industry. This quarter, the survey asks about Google's enforcement of compliance issues. Take three minutes and let us know - How do you feel about … [Read more...] about Your Take on AdWords Compliance: Take the Survey!
How to Structure Your Ad Budget to Include Social [New Webinar]
At some point, after being highly successful with your regular search advertising, you're going to want to expand your efforts into new territories. Social media advertising can be a great way to go; you can target potential customers demographically and psychographically and it constantly changes with new opportunities. The question is, how do you fit social advertising into … [Read more...] about How to Structure Your Ad Budget to Include Social [New Webinar]
A Crash Course in Excel URL Generation
Generating destination URLs can be a pain. Depending on your tracking requirements, a destination URL can be as simple as copying your display URL... or it can stretch on in an unending parade of UTM parameters, category IDs, and referral identifiers. Today, we're going to talk about a few easy tricks you can use to streamline your own URL generation efforts. This is a pretty … [Read more...] about A Crash Course in Excel URL Generation
Hero Conf Guest Post Giveaway | And the Winner Is…
Congratulations to Ariana Wolf (@ArianaWolf), a Search Strategist for 90octane for her winning guest post! Ariana's post was selected as winner based upon pageviews during the business day of posting and a staff vote. She's headed to Hero Conf, compliments of PPC Hero! If you missed her post, be sure to check it our here. If you like what you read, join Ariana and other … [Read more...] about Hero Conf Guest Post Giveaway | And the Winner Is…
How to Test Foreign Markets with AdWords
Editor's Note: This article is a part of our Hero Conf guest post contest. Based on a combination of pageviews and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today's post comes to us from Justin Seibert (@domjbs), President of Direct Online Marketing. Selling products into a new country can seem … [Read more...] about How to Test Foreign Markets with AdWords
Facebook & Ad Sets: The Beginning
Account structure is something that we always value in paid search. A good structure can make or break an account. How keywords, ad groups and campaigns are divided and set up are just as important as anything else that we do everyday. Account structure in Facebook Ads is always a little different, but not for too much longer. Anyone, who has created ads on Facebook, knows that … [Read more...] about Facebook & Ad Sets: The Beginning
When Less Has to Be More – Working with Limited Budgets
Editor's Note: This article is a part of our Hero Conf guest post contest. Based on a combination of pageviews and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today's post comes to us from Julie Friedman Bacchini (@NeptuneMoon), Founder and President of Neptune Moon. In a perfect world, we would all … [Read more...] about When Less Has to Be More – Working with Limited Budgets
Two Simple Tricks To Enhance your Excel Lookups
A few weeks ago we covered INDEX MATCH as a replacement for VLOOKUP in excel. We only scratched the surface though. There are many more uses for INDEX, MATCH and VLOOKUP, using them together can even help you in a few tricky situations where a simple VLOOKUP or INDEX MATCH doesn't do the trick. Using MATCH to Deal with Inserted Columns in VLOOKUP One of the major issues with … [Read more...] about Two Simple Tricks To Enhance your Excel Lookups
