Be Even More Liked With This Guide: The Five Laws of Great Social Ads

By Jamie Newton | @jnewton09 | Senior Demand Generation Manager at Hanapin Marketing |

PPC marketers aren’t the only ones who are often tempted to conclude “if this strategy worked over here, it should work just as well over there,” but we might be the ones who need to be most skeptical of that thought process. Our PPC ads are finely tuned, tested, and optimized marketing machines, and in the land of search engine marketing, we like to stick with a good thing when we find it.image

But other ad networks tell a different story, and deliver different results. Never is that more true than in social PPC ad channels. This guide identifies how to best account for the nuances of social PPC, including:

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