Earlier this week Google introduced the new opportunities tab. The old opportunities tab offered suggestions on keywords, bids, and budgets. All the things that you might not know are limiting you. Based on the performance of your account the system might suggest bumping up your budget. It may also offer more keywords similar to the ones you have in your account in order to get … [Read more...] about Find Quick Wins With AdWords’ New Opportunities Tab
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Post 7/30: Focusing On The Right Things
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. I had some great conversations this week around long standing frustrations and my thoughts on how we can be a bit more focused on the highest impact projects. With Hero Pro continuing to develop, more clients and team members than ever and Hero Conf … [Read more...] about Post 7/30: Focusing On The Right Things
7 Tips For Getting Your PLA Campaign Holiday Ready
With just 15 days left until Black Friday, are your Product Listing Ad Campaigns optimized and ready to go? If not, it’s time to get them ready, ASAP! According to Google 40% of annual retail sales will happen during the holiday season. With Hanukkah a week earlier and 6 less shopping days between Thanksgiving and Christmas, the time to start preparing is now! In 2012, Black … [Read more...] about 7 Tips For Getting Your PLA Campaign Holiday Ready
One More Moving Part To Ad Rank – Don’t Get Left Behind!
This past month we saw the big release of Google’s new approach to your ad position: the Ad Rank Algorithm. This algorithm now looks at an additional factor, expected positive impact of an ad, when determining which ad will show and where. When an auction used to be determined by Quality Score and max. CPC, now if both of those factors are equal, Google will turn to the … [Read more...] about One More Moving Part To Ad Rank – Don’t Get Left Behind!
Happy Birthday, Google Analytics!
8 years ago, Google released Analytics. We think that's reason to celebrate! Check out a few of our favorite articles about every PPC pro's favorite analytics tool below: 1) https://www.www.ppchero.com/tag/google-analytics/ 2) https://www.www.ppchero.com/get-the-data-you-need-custom-reports-in-google-analytics/ 3) … [Read more...] about Happy Birthday, Google Analytics!
Post 6/30: Increasing Failures to Eliminate Failing
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. A good craftsman never blames her tools. You can get a good look at a steak by sticking your head up a cows [bum] but I’d rather take the butchers word for it. People make time for things that are important to them. These are a few of the idioms … [Read more...] about Post 6/30: Increasing Failures to Eliminate Failing
Post 4/30: Staying Organized AND Flexible
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. Some people find it easy to be organized and for others it is easier to be flexible. I am finding that there has to be both in any given day to get everything done as well as address fires or be accessible to those that could use some of your … [Read more...] about Post 4/30: Staying Organized AND Flexible
Demonstrability Is Still King In Advertising
When it really comes down to selling product -- or selling anything for that matter -- nothing beats demonstrability. If you can demonstrate the products benefits so people can see it in action with their own two eyes, you’ve got persuasive magic on your hand. And that’s really the key to just about every infomercial: You watch the Ginsu knife slice through the tin can and … [Read more...] about Demonstrability Is Still King In Advertising
Increase Conversions With Facebook Lookalike Audiences
Facebook rolled out Lookalike Audiences in early 2013. With all the recent changes Facebook has made to the ad manager and conversion tracking since then, I thought it would be worth revisiting the topic as a possible opportunity to drive incremental conversions as we approach the holiday season. Also, in honor of Jeff Allen’s post the other day, I decided to use a picture of … [Read more...] about Increase Conversions With Facebook Lookalike Audiences
Grab Attention Like A Champion: LinkedIn [Webinar Recording]
[Recording] Grab Attention Like A Champion: LinkedIn LinkedIn is a handy social advertising tool that can help you take your business to the next level. Right now, you may find yourself asking, "How do I use the LinkedIn ad network to its fullest potential?" Lucky for you, the Heroes at Hanapin and Clix Marketing have an answer for you! This Thursday, one of each company's … [Read more...] about Grab Attention Like A Champion: LinkedIn [Webinar Recording]
Post 1/30: Shhh… Don’t Tell Them But I Have Them All Fooled!
This is part of a 30 posts in 30 days series chronicling my first 30 days in my new role as President of Hanapin Marketing. At our monthly Town Hall meeting Wednesday Pat East, President & CEO of Hanapin, announced that he is relinquishing the President portion of his title and entrusting me, Jeff Allen, to carry that torch. In addition to directing the Services portion … [Read more...] about Post 1/30: Shhh… Don’t Tell Them But I Have Them All Fooled!
Grab Attention Like a Champion: LinkedIn [Webinar]
Grab Attention Like a Champion: LinkedIn LinkedIn is a handy social advertising tool that can help you take your business to the next level. Right now, you may find yourself asking, "How do I use the LinkedIn ad network to its fullest potential?" Lucky for you, the Heroes at Hanapin and Clix Marketing have an answer for you! This Thursday, one of each company's best and … [Read more...] about Grab Attention Like a Champion: LinkedIn [Webinar]
