It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I want to take this series as an opportunity to dive deeper into the mystery of comparison-shopping. So you have decided to advertise on a … [Read more...] about Comparison-Shopping Engines: How to Optimize CSEs, Part IV
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Live Landing Page Clinic: Volunteers Needed!
Attention all PPC Heroes! Next Thursday, July 11th, Hanapin and the good people at CrazyEgg will be hosting a Live Landing Page Clinic and we're looking for volunteers. What exactly is a landing page clinic? The plan is to go through a cross section of different landing pages to give our feedback on what we think works and what doesn't. With luck, you'll be able to get … [Read more...] about Live Landing Page Clinic: Volunteers Needed!
5 Things To Improve AdWords Performance In Under 60 Minutes
Many of us don’t have the time to always be checking our AdWords accounts. I’ve lately talked to many new Clients in White Shark Media who actually dreaded going in and optimizing their AdWords accounts because they felt they had to spend several hours in order to get anywhere. Even though nothing replaces time well spent optimizing an AdWords account, sometimes the best way … [Read more...] about 5 Things To Improve AdWords Performance In Under 60 Minutes
What You Can Learn From The Onion’s Facebook Marketing Strategy
So, I was busy scrolling through my newsfeed when I saw that The Onion Fanpage shared a link with me: And it worked. I smiled and clicked to read the rest of the satirical story. But then I wondered, how is The Onion making money off this? How does the economics of this move shake out? After all The Onion doesn’t have native advertising in the same way that BuzzFeed … [Read more...] about What You Can Learn From The Onion’s Facebook Marketing Strategy
Show Off Your Reviews in AdWords with a New Extension
Two weeks in a row I've brought you a post about ad extensions! Last week the latest AdWords buzz regarded the new sitelink descriptions. This week Google released the beta for a new extension. More Extensions You Say? Google revealed an ad extension that displays reviews. Google’s announcement called it the “don’t take our word for it” extension. Advertisers can submit … [Read more...] about Show Off Your Reviews in AdWords with a New Extension
The End of Paid Search As We Know It?
Our PPC ecosystem is probably going to be changing soon. On June 25th, the Federal Trade Commission sent off a warning shot to a bunch of search engines, and it will most likely be reshaping the real estate on which our careers and lives (and senses of self and self worth {etc., etc.}) are built. Here’s the main thrust the letter: “To avoid the potential for deception, … [Read more...] about The End of Paid Search As We Know It?
8 Simple Things You Might Be Overlooking In Your AdWords Account [White Paper]
Google makes it easy to set up a PPC campaign, but some advertisers assume that after they've typed in some keywords, set the budget, and switched on the campaign, there's nothing more to do except sit back and watch the conversions roll in. In reality, any account can benefit from a few quick, simple tweaks designed to optimize ROI – and these updates don't cost anything … [Read more...] about 8 Simple Things You Might Be Overlooking In Your AdWords Account [White Paper]
6 Quick Metrics For Empowering The CMO
Account Managers don’t always see behind the curtain to the CMO controlling their budget and helping set their goals. But they can arm their contact/boss and the CMO of the client/company with metrics to help them set priorities, budgets and the targets which they will be measured against. One common mistake that account managers make is only focusing on lagging indicators of … [Read more...] about 6 Quick Metrics For Empowering The CMO
Comparison-Shopping Engines: The Do’s & Don’t’s of Three Popular CSEs, Part III
It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I want to take this series as an opportunity to dive deeper into the mystery of comparison-shopping. Following my last article about the top 10 … [Read more...] about Comparison-Shopping Engines: The Do’s & Don’t’s of Three Popular CSEs, Part III
Three Ways to Account for Mobile Traffic in a Post-Enhanced World
For this month’s series on PPC Hero, we’re taking a look back through our archives and revisiting some ideas we’ve talked about in the past and how the past year or more has changed our thinking about them. Things are always changing in PPC, and our views and opinions about it are no exception. Just over one year ago I wrote a post entitled You’re Closer to Being … [Read more...] about Three Ways to Account for Mobile Traffic in a Post-Enhanced World
Boost Your AdWords CTR with Sitelink Descriptions
Sitelinks have been a staple of best practices since they were introduced. Sitelinks help searchers find topical information beyond the specified landing page of your ad. Last February, enhanced campaigns brought a little spice to sitelinks by including descriptions. Additional lines of text were added from your other ad copy to flesh out the sitelinks. These provided extra … [Read more...] about Boost Your AdWords CTR with Sitelink Descriptions
Revisiting Display Targeting One Year Later
For this month’s series on PPC Hero, we’re taking a look back through our archives and revisiting some ideas we’ve talked about in the past and how the past year or more has changed our thinking about them. Things are always changing in PPC, and our views and opinions about it are no exception. For this month's series post I knew I wanted to talk about the Display Network, so … [Read more...] about Revisiting Display Targeting One Year Later
