There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. -- What if your brand and Gangnam Style could become one? No I'm not talking about some sort of k-pop extravaganza … [Read more...] about Grow Your Account With YouTube Advertising
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The Total Guide to Product Listing Ads
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But, there is so little information out there about how to set these up and make them work for you right now. We took it upon ourselves to put everything we know about … [Read more...] about The Total Guide to Product Listing Ads
Watch an Enhanced Campaigns Migration Live – Free Webinar!
We're all visual learners to some extent, and that's exactly why we're so excited to be able to present a LIVE Enhanced Campaigns migration as this week's webinar. Watch as Hanapin PPC experts Eric Couch and Carrie Albright dig through real AdWords accounts and migrate them to Enhanced Campaigns status in real time. This webinar will cover all of the latest Enhanced Campaigns … [Read more...] about Watch an Enhanced Campaigns Migration Live – Free Webinar!
Learning From Amazon to Increase Ecommerce Impluse Purchases
We've all been there at one point. You are out shopping and just wandering the many aisles of your favorite store or at the outlets with no buying intent in your mind. However, you end up with a whole new wardrobe and accessories a few hours later. You can’t really explain what happened but somehow the stores just made you believe that you needed to have all of these … [Read more...] about Learning From Amazon to Increase Ecommerce Impluse Purchases
Google Will Be Well-Served to Serve Once
Today's post comes from PPC Hero Ally Justin Sous. Justin is a paid search consultant specializing in PPC and local SEO. You can connect with him on Twitter @JustinSous, Google+, or contact him via his website. -- It’s no secret that more and more small businesses are showing up on the web to capitalize on advertising opportunities, including Pay Per Click. After all, with … [Read more...] about Google Will Be Well-Served to Serve Once
The Value of Silhouettes in Your Image Ads
Facebook ads rely on the image to grab attention. When Facebook members are reading status updates, they’re focused on that small, narrow “active window” of the Facebook newsfeed that they are reading, and are therefore blind to your ad. So the only time they “see” your ad at all is when they scan the page. And this means that your best bet for “grabbing” your prospect’s eye … [Read more...] about The Value of Silhouettes in Your Image Ads
3 Ways To Grow Your Display Efforts
There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. 1.) Display Planner for Contextual Targeting Contextual targeting has come a long way, baby. We now have keyword by … [Read more...] about 3 Ways To Grow Your Display Efforts
Webinar Recording: 10 Ways You Can Increase Your Click-Through Rate TODAY
The best account managers know that effective PPC is all about strategy. Long-term data, ad testing, and copy refreshes take time and thoughtful examination. But here’s a secret: There are more than a few things you can do RIGHT NOW to boost your click-through-rate today. Join Hanapin Marketing’s Sean Quadlin and Wordstream’s Larry Kim as they discuss 10 simple things you can … [Read more...] about Webinar Recording: 10 Ways You Can Increase Your Click-Through Rate TODAY
LIVE Enhanced Campaigns Migration: Volunteers Wanted
We get it -- migrating your AdWords account over to the new Enhanced Campaigns model isn't always as easy as it sounds. That's why we're hosting a free webinar during which we'll be migrating an account live, from start to finish and for all to see. Just one problem: We need an account to migrate! And that's where you come in. Send an email to Marketing@HanapinMarketing.com … [Read more...] about LIVE Enhanced Campaigns Migration: Volunteers Wanted
Using the Ever-Mysterious Beta to Grow Your Account
There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. As Star Trek tells us, space is the final frontier. As working in AdWords and BingAds tells us, betas are the final … [Read more...] about Using the Ever-Mysterious Beta to Grow Your Account
Use Many-Per-Click Conversions With CPA Bidding
Are you using the Conversion Optimizer in your Google AdWords account at the moment? It should be a really awesome tool that leads to much more efficient bid management, however it has always had one major drawback - only allowing me to set my target CPA on a one-per-click basis (one user can only ever cause one conversion). This is fine for lead generation accounts but kind of … [Read more...] about Use Many-Per-Click Conversions With CPA Bidding
4 Keyword Research Tips To Grow Your Account
There’s money to be had on the Internet and we want all of it. In this month’s series, PPC Hero will be talking about ways to grow your account to increase its reach while maximizing profits. We can’t have it all, but we can try and try to get ever more of it. Account expansion can be a tricky business. That's why this week, we're all about teaching you some of the ways you … [Read more...] about 4 Keyword Research Tips To Grow Your Account
