For the final installation in this month’s PPC Hero series on strategizing for the holiday season, we’re going to review the best and most effective ways to optimize ad copy to drive higher CTR’s and conversion rates. There will hopefully be some interesting tips you hadn’t thought of in terms of actual copy changes, but we’ll also take a look at a potential ad testing schedule … [Read more...] about Holiday Ad Copy & How to Schedule Holiday Ad Tests
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Heroview: How To Handle Keyword Research Late In The Sales Cycle With Eric Couch
Welcome to Heroview everyone, real-time interviews featuring PPC experts from around the industry! This month we had Eric Couch (@ecouch11) on who talked about how to handle keyword research late in the sales cycle. _______________________ PPC Hero: Thanks for joining us today Eric. We appreciate you being with us today! Eric: Thanks for having me! I'm thrilled to be … [Read more...] about Heroview: How To Handle Keyword Research Late In The Sales Cycle With Eric Couch
Stocking Stuffer Keyword Ideas
The holidays are rapidly approaching, starting with the one-two punch of Black Friday and Cyber Monday in a mere two weeks. I hope you’re ready, because every single ecommerce site in the world certainly is. So what can you do with your keywords to help your account keep up with the holiday rush? Have you ever tried to bid on the term “gifts” alone? It’s dumb. Don’t do … [Read more...] about Stocking Stuffer Keyword Ideas
Lead Generation’s Sad Holiday Season Won’t Last Forever
The holidays aren’t a total joy for everyone. The clearest example that always comes to my mind is Tiny Tim and his family sitting around their table and eating a boiled boot or whatever. (This probably depends on which of the roughly 1.6 million adaptations of A Christmas Carol immediately pop into your head.) Ok, so Tiny Tim and the Cratchits have love and a family and all … [Read more...] about Lead Generation’s Sad Holiday Season Won’t Last Forever
How To Optimize Product Listing Ads For The Holidays
As part of this weeks series on gearing up your PPC campaigns for the holidays, I'll be touching on one of the most important tools in an eCommerce PPC campaign this holiday season: product listing ads! Product listing ads take the consumer directly to the product. It's as close to real shopping as you can get with PPC ads. Maybe the parents of these children with gifts were … [Read more...] about How To Optimize Product Listing Ads For The Holidays
Demystifying Quality Score with Brad Geddes
Our next Hero Conf 2012 speaker transcript is from Brad Geddes, where he sheds some light on quality score. Don’t forget we will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or check out what you missed! If you’re more of a straight to the point kind of person and want access to our full 339 page transcript … [Read more...] about Demystifying Quality Score with Brad Geddes
Update: Google Impression Share Reporting Changes Live
It's finally here! As mentioned in a previous news update, Google has been hard at work updating AdWords Impression Share reporting. As of November 7th, that work has finally come to the PPC general public as detailed on the AdWords Blog here. If this particular change caught you unawares, then you'll need to be updated on the new features, and more importantly - the biggest … [Read more...] about Update: Google Impression Share Reporting Changes Live
Your Image Should Be As Targeted As Your Copy
Facebook allows for a breathtaking sophistication of targeting. With Facebook’s ads, you can make sure your ad gets seen by people of the right, sex, age, geography, marital status, parental status, interests, education, etc. Of course, saying the wrong thing to the right person won’t get you any better results than reaching the wrong people to begin with. So your ad’s … [Read more...] about Your Image Should Be As Targeted As Your Copy
Bizarro Analytics With Andrew Goodman
Our next Hero Conf 2012 speaker transcript is from Andrew Goodman, where he talks about Bizarro Analytics. Don’t forget we will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or check out what you missed! If you’re more of a straight to the point kind of person and want access to our full 339 page transcript guide, … [Read more...] about Bizarro Analytics With Andrew Goodman
Is CPM Bidding a Waste of Your Money?
For a newer article on this topic visit: Deciding Between CPM & CPC Bidding on Facebook Yes. Full stop. Answering that question and then calling it a day doesn’t make for a rewarding blog post, though. I have found reasons that allow you to say CPM bidding wastes your money, and there are also some cool insights I’ve found about two of the biggest categories … [Read more...] about Is CPM Bidding a Waste of Your Money?
Matt VanWagner on Small Budgets
Our next Hero Conf 2012 speaker transcript is from Matt VanWagner, where he talks about how to work with small budgets. Don’t forget we will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or check out what you missed! If you’re more of a straight to the point kind of person and want access to our full 339 page … [Read more...] about Matt VanWagner on Small Budgets
The Danger of Having Narrow Keyword Themes
Oh the sweet old days. We all remember, or most of us have been told about, the tales of greatness from using very specific keywords and how it allowed for extraordinary profits. But where did these days go and what happened? It’s certainly not like that anymore. There are no magic low CPC keywords that all of a sudden start producing huge profits. What is a Narrow Keyword … [Read more...] about The Danger of Having Narrow Keyword Themes
