The five W’s return… I’m sure some of you may remember these from grade school as who, what, when, where and why. Together, they create the basic formula for getting the complete story on a particular subject. If you were following along earlier this month, we’ve already covered 4 of the different types of extensions that AdWords has to offer in Part I. For the purpose of Part … [Read more...] about The 5 W’s of AdWords Ad Extensions – Part II
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Hero Conf Speakers
Over the past couple weeks we have experience some issues with our speaker pitch form on heroconf.com. If you did not receive a confirmation email from us this morning and have submitted the form, please resubmit. You should receive a confirmation page and email upon completing the form. If you experience any further issues, please contact marketing@hanapinmarketing.com While … [Read more...] about Hero Conf Speakers
That Query Has Been Named!
After receiving dozens of responses, we have a winner for Name That Query! How do I ace my interview for hay bailing? Do I write a resume, or do I buy a suit? Congratulations to Gil Hong for his winning submission! While many people got hay bailing in their guesses, and a smaller percentage included the word “resumé,” Gil was the only one to use all three of those … [Read more...] about That Query Has Been Named!
Updated Hero Conf 2013 Speaker List!
We’ve added some more amazing names to our 2013 Hero Conf speaker line-up! Check out the updated speaker list below. Don’t forget to register at heroconf.com. We look forward to seeing you there! ____________________________ Andrew Goodman - Founder and President of Page Zero Media | Follow on Twitter @andrew_goodman Bryan Eisenberg - Marketing Optimization expert, keynote … [Read more...] about Updated Hero Conf 2013 Speaker List!
Retargeting with Joanna Lord — Hero Conf 2012 Transcript
The Hero Conf 2012 Speaker transcripts are here! We will be posting our transcripts from last year periodically through out the coming months. Feel free to reminisce or check out what you missed! If you're more of a straight to the point kind of person and want access to our full 339 page transcript guide, all you need to do is sign up for our Hero Conf Alerts and you will get … [Read more...] about Retargeting with Joanna Lord — Hero Conf 2012 Transcript
Hero Conf 2013 Contest — Tweet To Win!
Excited for Hero Conf 2013? So are we! So excited in fact, that we're giving away discounts! We want to help you get to the conference and your creativity might just help you get there! We’re offering a $100 off coupon to the most creative answer to this question: Why do you Love PPC? Here’s how to win: Answer this question: Why do you love PPC? (The most creative answer … [Read more...] about Hero Conf 2013 Contest — Tweet To Win!
Who Are The Others? Google’s Frustrating Search Term Report
Do you ever feel like Google aren't telling you everything? Much like Jack Shephard in ABC’s hit TV show Lost, PPC folk have to spend a lot of time wondering about ‘the others’. I’m of course referring to this little gem from the ‘see search terms’ report: You can also find it happily in the Placements report: So what gives? What is Google not telling you about … [Read more...] about Who Are The Others? Google’s Frustrating Search Term Report
Facebook Ad As Publicity Stunt?
Red Bull has Felix Baumgartner and his 24-mile high, speed-of-sound sky dive, but Beta Brand has Fauxfu, the first “Vegetarian-Friendly Meat”: Two things I love about this ad: 1) The picture makes use of “non-existent functionality” by showing a play button over a static image. Even though this technically violates Facebook’s ad guidelines, it’s something I’ve … [Read more...] about Facebook Ad As Publicity Stunt?
Google Display and Placement Fraud – Is Your Money Being Wasted?
The Google Display Network is nearly the whole internet. If you're on auto targeting, even with some contextual keywords, it's going to get crazy. There's obviously always going to be click fraud, which is just like the click fraud you deal with in your Search Network campaigns. But, something I encountered for the first time recently was placement fraud. Now, I've seen MFA's … [Read more...] about Google Display and Placement Fraud – Is Your Money Being Wasted?
CALLING ALL HEROES: The Hero Conf 2013 Speaker Pitch Form Now Available!
Planning on attending Hero Conf 2013 and consider your self a seasoned veteran in PPC? Then answer the call! Share your knowledge by filling out the Hero Conf speaker pitch form at: https://www.www.ppchero.com/hero-conf/speaker-pitch/. We’d like to hear your ideas on a few speaking topics and why we should choose you to speak at Hero Conf 2013. Tell us what makes you the … [Read more...] about CALLING ALL HEROES: The Hero Conf 2013 Speaker Pitch Form Now Available!
Hero Conf 2013 – Registration is open!
The wait is over! Hero Conf 2013 registration is open and you can now get your tickets! As a quick reminder, this year's conference is over twice as large as last year. We expect over 200 people, we'll have 45 speakers, and the full conference is 3 days instead of 2. Oh, and it's in sunny Austin, TX! We will cover PPC and PPC only during the conference, and you'll have the … [Read more...] about Hero Conf 2013 – Registration is open!
Why AdWords and Analytics Don’t Match
In PPC, we live and die by our data. We make recommendations, optimizations, additions, and subtractions all based on the analysis and interpretation of actionable statistics. Millions upon millions of dollars can hang in the balance based on every change we make. With stakes that high, then, it can be incredibly frustrating and/or terrifying when confronted with the idea … [Read more...] about Why AdWords and Analytics Don’t Match
