As part of our week-long series on PPC geo-targeting, today I'm going to showcase the basics of setting up geo-targeting in the "big three" pay-per-click search engines. While the general process for setting up geo-targeting is similar between Google AdWords, Yahoo! Search Marketing and Microsoft adCenter – they do have very unique steps and feature sets. Read on for an … [Read more...] about Geo-Targeting Basics: A How-To Guide on Setting Up Geo-Targeting in Google, Yahoo and MSN
Search Results for: PPC
Driving Campaign Success With Advanced Ad Scheduling
With a strong, mature e-commerce campaign, you may find yourself running short of ideas on how to truly drive increased sales. Perhaps you are working through some (good) new ad creative techniques, or perhaps you have expanded your keyword list with long tail terms or less-relevant keywords (less good). Either way, situations like this are eminently satisfying – after all, … [Read more...] about Driving Campaign Success With Advanced Ad Scheduling
I Personally Feel Yahoo! Is Giving Advertisers Bad Advice
In the latest Yahoo! Search Marketing blog, Kastle Waserman, the Communications Manager in Advertiser Solutions, I feel is giving advertisers some not so great advice when it comes to managing your PPC campaigns. The blog is titled, "You're Doing it Wrong", 5 common mistakes that can hurt your ads' performance. Most of the blog post is great. Points 1 through 3 are definitely … [Read more...] about I Personally Feel Yahoo! Is Giving Advertisers Bad Advice
Why Fix What Isn’t Broken on the Google Content Network?
The Google AdWords Content Network is vast and wide-reaching. If you harness this distribution channel properly, it can be a great source for traffic, leads and revenue. Recently, I discussed how to enhance your content network performance by removing poorly performing sites. Today, I will discuss how to optimize your content network performance by expanding your reach and … [Read more...] about Why Fix What Isn’t Broken on the Google Content Network?
Yes Friends, Google AdWords’ Search Partners Includes Parked Domains
I've been managing PPC campaigns for what seems like a really long time. I work in Google AdWords every day. But you know what? I still learn something new every day. Sometimes this fact is scary. So, there is this nifty little thing called Google AdSense for Parked Domains. It's a way for domain owners to park their unused domains, aim them at Google's servers and whalah … [Read more...] about Yes Friends, Google AdWords’ Search Partners Includes Parked Domains
New Filters and Global Settings in Google Search Based Keyword Tool
Google announced yesterday an update to the search based keyword tool within AdWords. 1. New Filters Now you can add filters to customize which keywords Google gives you search volume estimates on. Some of the filters allow you to set a minimum monthly search amount, low, medium or high competition, ad share, search share, suggested bid, and URL containing specific … [Read more...] about New Filters and Global Settings in Google Search Based Keyword Tool
AdWords Budget Optimizer is a Great Way to Spend Money… And That’s It
Recently, we received a question from a reader in regards to Google AdWords' Budget Optimizer. We have not discussed this option here on the blog so I thought I'd give a description of this tool while answering our reader's question. First, let's get the basics out of the way and discuss what Budget Optimizer is, and where you can find this option within the AdWords … [Read more...] about AdWords Budget Optimizer is a Great Way to Spend Money… And That’s It
Five Essential Tricks, Tools and Tips for the Multimarket Account Manager
This is a special guest blog post from Kerstin Baker-Ash. Kerstin has worked in search engine marketing for six years across agency and in-house roles. A native of Toronto, Canada, she has experienced the inevitable pants versus trousers embarrassment since moving to the United Kingdom. Kerstin uses her multilingual background to manage cross-market campaigns for clients in … [Read more...] about Five Essential Tricks, Tools and Tips for the Multimarket Account Manager
New AdWords Interface In Beta: See What’s New, Different and Better – Part 2
Last week I wrote about the first half of the new AdWords interface including the main campaigns tab, creating a new campaign and a new ad group. Today, I’ll dive into the reporting, tools, billing and my account tabs, as well as the Ad Group, Keywords, Ads, Settings and Networks tabs. The first thing I like is how you can click the arrow on the tab and get a drop down menu … [Read more...] about New AdWords Interface In Beta: See What’s New, Different and Better – Part 2
Bonus! Business.com Adds Conversion Tracking
For those of us who believe in the power of vertical search engines, Business.com has given us another reason to celebrate: Conversion Tracking for Featured Listings! I'm a fan of Business.com's Feature Listings (big word for PPC) and was just a little excited when I happened upon this news in their help section. Because of Business.com's unique B2B marketplace, this … [Read more...] about Bonus! Business.com Adds Conversion Tracking
New AdWords Interface In Beta: See What’s New, Different and Better – Part 1
A few months ago our Adwords reps told us about a new Adwords interface they're testing out and wanted to know if we would like to be a part of the beta. Of course we said yes, and today I'll show you what's different, how it works, and what I think is better or worse compared to the old interface. This is only part 1, so stay tuned next week for Part 2! Be sure to click on … [Read more...] about New AdWords Interface In Beta: See What’s New, Different and Better – Part 1
Free Technology Webinars for Small Businesses and Non-Profits
On Wednesday, April 8 (tomorrow!), the president and CEO of Hanapin Marketing (the publisher of PPC Hero and SEO Boy) will present during the first of the Talking Tech series of webinars sponsored by FormSpring, an Indianapolis-based company that allows its users to easily create HTML contact forms online. The Talking Tech series of webinars were developed in order to allow … [Read more...] about Free Technology Webinars for Small Businesses and Non-Profits
