Welcome to day one of our week-long series on keyword research! Let me sum up the theme of our series: Keyword research is the foundation upon which you build your search marketing campaigns. Yes, I know, that's the most obvious statement ever. Regardless, I'm going to keep banging away at this great analogy! What do you need to build anything from a dog house to a great … [Read more...] about Why You Are Selling Your Keyword Research Short Because You Have a Poor Research Strategy
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Google Analytics Benchmarking Beta Results
About two weeks ago I wrote on the new Google Adwords Benchmarking beta for select advertisers. For a quick recap, the new benchmarking beta involves sharing your Google Analytics data with Google so that they can compare your website metrics against other similar websites. The purpose is to compare your stats with other related companies to see how you measure up. Perhaps … [Read more...] about Google Analytics Benchmarking Beta Results
The Secret of Tracking Yahoo! Keyword Data in Google Analytics
Pay-per-click marketing and web analytics – they go together like peas and carrots. Why you ask? Because the reports provided by the PPC search engines aren't always enough! Services like Google Analytics provide advertisers with a wealth of knowledge for fine-tuning and perfecting their paid-search campaigns. This includes data like bounce rate, time on site or goal funnel … [Read more...] about The Secret of Tracking Yahoo! Keyword Data in Google Analytics
“Demystify Pay-per-Click!” Check Out My Podcast on TheMarketingSpot.com.
Recently I was interviewed by Jay Ehret from TheMarketingspot.com; His blog is themarketingspot.blogspot.com and they mainly focus on internet marketing for small businesses. This is the first time I've been interviewed in regards to pay-per-click advertising and it was a lot of fun talking to Jay and helping educate people on how effective pay-per-click advertising can be for … [Read more...] about “Demystify Pay-per-Click!” Check Out My Podcast on TheMarketingSpot.com.
Our Greatest Hits for March!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from March. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! The search query report in Google Adwords is a fairly new report that has several great uses. In this … [Read more...] about Our Greatest Hits for March!
Is Your Geo-Targeting Set Properly in MSN adCenter? Find Out!
Sometimes there are small nuances of account set-up and management that need to be discussed. Today, I will focus on a small campaign setting in a small search engine (comparatively speaking to Google), but this tid bit of information can severely affect a campaign's performance. Setting your geo-targeting within MSN adCenter isn't difficult, but it can be tricky and here's … [Read more...] about Is Your Geo-Targeting Set Properly in MSN adCenter? Find Out!
Use these 5 Tips to Increase Last Minute Traffic, Conversions & Sales!
It’s the end of the month, your budget is running low. You still need additional traffic and conversions to make March your best month yet. Use these five tips below to help boost your PPC campaigns for that last minute surge of traffic and conversions. Keyword Level Bidding: If it’s the last week, or few days before the end of the month, and you’re running out of money … [Read more...] about Use these 5 Tips to Increase Last Minute Traffic, Conversions & Sales!
Who Else Wants to Increase Conversions From Their Landing Pages?
Here at PPC Hero, landing pages are one of those topics we rarely get tired of writing on. I attribute this to the fact that landing page strategy is always changing in the PPC industry - not to mention that practically every week I read another great landing page idea that blows my mind. I'd like to take some of what I've learned and pass it along to you. When I set out to … [Read more...] about Who Else Wants to Increase Conversions From Their Landing Pages?
Get More Business on Business.com: How to optimize your business.com campaign
Google AdWords and Yahoo Search Marketing comprise approximately 82% of search traffic. Therefore, we focus approximately 82% of our articles toward these two search engines, logically. Today, I am going to take a diversion and discuss optimizing your advertisements for Business.com. Before you can enhance your listings, you have to know your core audience. As the name … [Read more...] about Get More Business on Business.com: How to optimize your business.com campaign
Industry Benchmarking Beta Now in Google Analytics
Curious to know how your company is doing compared to your industry at large? Google Analytics now offers a "benchmarking" report. According to the Google FAQ, the new benchmarking feature is an optional Google Analytics service that shows how your site’s stats compare against other industry verticals. Once you opt in to ‘share’ your data you will be able to … [Read more...] about Industry Benchmarking Beta Now in Google Analytics
7 Things I Learned From Enquiro’s B2B Expert Series Webinar, “Coaxing the Conversion”
Last Friday I had the opportunity to participate in a webinar sponsored by Enquiro titled "Coaxing the Conversion." This was the first in their new B2B Expert Series. Recently, I've been racking my brain on strategies for a particular B2B client of mine so the prospect of getting some research-based landing page suggestions had me quite excited. The webinar promised to present … [Read more...] about 7 Things I Learned From Enquiro’s B2B Expert Series Webinar, “Coaxing the Conversion”
The Google Content Network Isn’t So Scary: Here’s How To Make It Work
For many PPC managers the Google AdWords' content network is still a scary place. Much like a horror movie, the monster is always scarier when you can't see it. But once it's within sight, it's not so bad - much like Cloverfield. Okay, maybe the content network isn't scary in a giant-monster-sort-of-way, but it can be frightening in regards to your ROI. And rightfully so. In … [Read more...] about The Google Content Network Isn’t So Scary: Here’s How To Make It Work
