Yet Another Reason Why Your Ads Aren't Showing in Google
June 24, 2008
Last week I wrote about a common problem that new advertisers have when opening a new Google Adwords account. For this client, the gist of the problem is their ads aren’t showing because they’ve set their keyword bids too high for their daily budget. The error they were getting said that they had already reached or exceeded their campaign daily budget. Google sees this and basically says we can’t display your ads because as soon as we do we’ll have to shut them off to prevent going over your set daily budget for the day. The resolution, lower your keyword bids and/or set a higher daily budget.
However, after writing that post a few comments came up about another common error people are getting through the ad diagnostics tool on why their ads may not be displaying. The error is this:
The problem is that every keyword submitted through Google Adwords goes through a review process. If you’re getting this error in your ad diagnostics tool, more than likely your keywords are under review and it’s simply taking too long.
When I asked my Google rep. why my keywords were not showing for days in a row, this is what she had to say,
I think the ‘system update’ the ads diagnostic tool was referring to, in this case, was the ad review. If your ad was in queue for review for a long time, then I do apologize. That happens every once in a while.
My mistake was waiting a few days to contact my Google rep. to get my ads to show. Apparently all she had to do to get them active was to manually approve the keywords. If you’re getting this error, contact your Google rep. or an Adwords customer service rep. and see if they can manually approve the keywords. If you don’t have a Google rep. I have written a post on how to get one, and the benefits you’ll notice when you do get one. Enjoy!
Browse By Category
A Buyer Persona Based Approach to Mapping Your Customer Journey
Explore how a persona-based approach is used to enhance customer experience, improve targeting accuracy, and harness behavioral analytics to their business objectives.
The Rise of The No-Click Search Results
Searching for answers and data has never been easier thanks to the help of search engines. Here we’ll discuss the effect that no-click cost is having on ppc, including the growing popularity of voice search.
Becoming Allies With The Sales Team: A Lead Gen Solution
Collaborating with your client’s sales team can provide a treasure trove of insights. Explore how PPC tactics are utilized to help shorten the sales cycle and improve close rates!
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
Dive into AdWords and Bing opportunities tabs and see how they compare. This includes accessibility, features, and performance insights.
How to Drive Calls that Actually Convert
Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.
New Facebook Analytics Updates from F8
Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.