We all know the classic saying, “Teamwork makes the dream work” and it couldn’t be truer for marketing. Ensuring that your marketing channels are cooperating to create a cohesive message is one of the cornerstones of effective branding for your business. PPC marketing is fraught with reminders that congruence is key. These reminders vary from Quality Score (a metric that … [Read more...] about Are Multi-Channel Efforts Undermining Your PPC?
Search Results for: PPC
[New Whitepaper!] Top Ten PPC Tips for Retail Marketers
It’s no longer acceptable to just sell online, other companies are selling similar and/or the exact same products you are. Therefore, it is paramount to find the qualities that make your business stand out and personalize the experience for your customers. As more users go online for their research and purchase needs make sure you have a solid plan in place for advertising. … [Read more...] about [New Whitepaper!] Top Ten PPC Tips for Retail Marketers
Diminishing Returns in PPC – When Doubling Your Budget Doesn’t Mean Doubling Your Profits
“We’ve been cleared for double the budget per month for PPC next year…” That’s music to an Account Manager’s ears, right? Well, it would be – except it’s generally followed by: “…and we’ve set goals for twice the revenue to match.” Oh boy. That could be possible, but it’s also more than likely highly improbable. Most PPC accounts have the bulk of their spend in Google or … [Read more...] about Diminishing Returns in PPC – When Doubling Your Budget Doesn’t Mean Doubling Your Profits
How Segmented Is Too Segmented In PPC Accounts?
As PPC Specialists, we tend to think granularly. We want our campaigns and associated ad groups to be highly segmented and ad copy relevant to our keywords. This thinking makes sense since we want to answer user search queries as specifically as we can. However, can we segment to the point that we’re actually hurting our account? The answer is yes. Over Segmentation Too … [Read more...] about How Segmented Is Too Segmented In PPC Accounts?
Strategic Tools Your PPC Agency Should Be Providing – Part 2
Recently, Hanapin did a focus group to find out what key elements marketing managers wanted from their PPC agencies. While they all said performance was important, the other piece managers wanted to get from their PPC agency was centered on strategy and insights. This feedback was taken seriously and we have now implemented new processes to create additional value for our … [Read more...] about Strategic Tools Your PPC Agency Should Be Providing – Part 2
The 4 Stages Of Learning PPC
After four years and three months of working at Hanapin Marketing, I’m taking the next step in my career. I thought, as my last blog post on PPC Hero as a Hanapin Marketing employee, it would be a great time to share some knowledge on the stages of learning PPC. In The Very Beginning For me, I was lucky enough to get hired by Hanapin Marketing and go through their … [Read more...] about The 4 Stages Of Learning PPC
How To Write A PPC Job Description In Today’s World
The ability to run effective PPC campaigns is among the hottest skills that got people hired last year and every day more companies discover the importance of being found in the search results. Agencies around the world are constantly on the lookout for qualified individuals to manage the stream of new clients and an increasing number of companies are even able to justify an … [Read more...] about How To Write A PPC Job Description In Today’s World
Strategic Tools Your PPC Agency Should Be Providing
While performance and optimizations are a big part of the relationship between a PPC agency and a client, there is one piece that can provide value beyond just the numbers - communicating strategy and account insights. Over the course of the next few weeks, we will cover 6 strategic tools that we feel help provide value to a company, beyond performance. Reporting Showing … [Read more...] about Strategic Tools Your PPC Agency Should Be Providing
[New Flash Webinar!] 4 PPC Tips To Boost Your Online Retail Sales
Hanapin’s Senior Account Analyst, Jacob Fairclough, discusses 4 PPC tips that will help boost your online retail sales, including using ad customizers, looking at time of day metrics, and utilizing product feed categories for improved Shopping campaign structures. This live 20 minute webinar will be Thursday, September10th at Noon EST. You’ll get expert-level PPC tips … [Read more...] about [New Flash Webinar!] 4 PPC Tips To Boost Your Online Retail Sales
On Demand Webinar: 4 Underutilized Google Analytics Features For PPC Accounts
On Demand Webinar 4 Underutilized Google Analytics Features For PPC Accounts Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: 4 Underutilized Google Analytics Features For PPC Accounts
Boost Your PPC Strategy By Focusing On Where Users Are Going
Last week, Marketing Land published an article with statistics around mobile browser usage. According to the article, people are spending more time than ever on their mobile phones. More than likely if you are anything like me you don't need a think-tank to tell you this fact. It turns out that the time spent using apps has grown to 90% while browser time has declined to 10%. … [Read more...] about Boost Your PPC Strategy By Focusing On Where Users Are Going
[New Whitepaper!] Beginner Excel: 10 Must-Haves For PPC Newbies
If you’re just starting off down the road of mass data analysis, Microsoft Excel can be a little daunting. The secret, is that once you know a handful of tricks, it becomes pretty easy to figure out how to make Excel work for you. In this whitepaper, you’ll get 10 tips that will have you zipping through data, pulling insights and optimizations like a pro. In this Whitepaper … [Read more...] about [New Whitepaper!] Beginner Excel: 10 Must-Haves For PPC Newbies
