The world of digital marketing is changing almost daily, which necessitates that digital marketers change with it and adapt. This can be difficult to do when so much is changing; sometimes all at once. Day-to-day tasks and account needs don’t cease for adjustment to marketplace changes.
Engines are tightening up policies and advertiser requirements more frequently than ever, in turn they require a larger scope of engine coverage to maintain lead or revenue volume. In turn, this means PPC automation (in one form or another) is no longer a question of “if,” but rather – “how?”
In this Whitepaper we’ll discuss:
- The pros and cons of automation and the manual touch
- Why either doesn’t have to be all or nothing approach
- How to spot difficult to see issues
- Keeping future performance and proactivity under your control