More about this Webinar Google Analytics is an invaluable tool when it comes to your PPC campaigns. The reports, trends, and nuggets you can pull out are plentiful. Are you getting the most utility you can out of Analytics by pulling the best reports? Did you know that along with your Google campaigns, you can also get valuable insights and opportunities by importing click data … [Read more...] about Webinar: 4 Underutilized Google Analytics Features for PPC Accounts
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Dissecting PPC Agency Pricing Models, Part 3 of 3
This is the final post in my series about PPC pricing. You can read the first and second posts here and here. I planned to also write about what to look for in an agreement (from the client’s perspective) but this blog post is already 1,300+ words. If you’d like to see it, let me know in the comments. How To Bill For Miscellaneous Work There are some situations where the … [Read more...] about Dissecting PPC Agency Pricing Models, Part 3 of 3
PPC Heroes And Heroines Unite – We’re Looking For You!
We’re looking for some of the brightest minds in PPC to add to our already vibrant team of PPC Heroes and Heroines! If you’re ready to work with an expert team and build your personal brand in the industry – join us! You’re probably thinking neat, so is everyone else. Stop using so many exclamation points. First and foremost, I may overdo it with exclamation points, but … [Read more...] about PPC Heroes And Heroines Unite – We’re Looking For You!
[New 20 Minute Webinar!] How PPC Ad Extensions Can Make Your User’s Experience More Personal
In the newest webinar of our Flash Series, Hanapin Marketing experts, Matt Umbro and Samantha Kerr, go through a number of ad extensions that will enhance your yours ad’s real estate and increase your click-through-rate. They will point out the quick basics of where each extension is located and then go more into detail on why you should use them and how you can use them to … [Read more...] about [New 20 Minute Webinar!] How PPC Ad Extensions Can Make Your User’s Experience More Personal
PPC & Local Service Area Businesses – A Perfect Fit
Marketing a local service business used to be a lot less complicated. In the old days, you could just put an ad in the Yellow Pages, put some flyers on mailboxes in target neighborhoods and rely on word of mouth referrals. Fast-forward to today’s landscape and it seems like it keeps getting harder and harder for local businesses to get and maintain traction in search … [Read more...] about PPC & Local Service Area Businesses – A Perfect Fit
OnDemand Webinar: Cutting Edge PPC Bidding Strategies You Should Be Using
On Demand Webinar Cutting Edge PPC Bidding Strategies You Should Be Using Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about OnDemand Webinar: Cutting Edge PPC Bidding Strategies You Should Be Using
Flash Series Confirmation: How PPC Ad Extensions Can Make Your User’s Experience More Personal
You're All Set! You're now registered for our Flash Series 20-minute webinar, How PPC Ad Extensions Can Make Your User’s Experience More Personal. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How Callout Extensions Helped Increase CTR By … [Read more...] about Flash Series Confirmation: How PPC Ad Extensions Can Make Your User’s Experience More Personal
Flash Series: How PPC Ad Extensions Can Make Your User’s Experience More Personal
More about this 20-Minute Webinar Join us for our brand new webinar series, where you'll get actionable tips on a certain topic in 20 minutes! In this event, Hanapin Marketing experts go through a number of ad extensions that will enhance your ad's real estate and increase your click-through-rate. We'll point out the quick basics of where each extension is located and then go … [Read more...] about Flash Series: How PPC Ad Extensions Can Make Your User’s Experience More Personal
[New Webinar with Optmyzr!] Cutting Edge PPC Bidding Strategies You Should Be Using
When you boil paid search down to its basic elements, there are three things that rise above all else: Bids, Ads and Keywords. While setting a bid is fairly easy to do, developing and utilizing an effective bid strategy for your account is more difficult. Maybe you’ve figured out a strategy that seems to be working well, but still aren’t meeting your goals. Or you need to start … [Read more...] about [New Webinar with Optmyzr!] Cutting Edge PPC Bidding Strategies You Should Be Using
Pitching In-Person: Benefits Of Vetting PPC Agencies Face-To-Face
If there is one thing that has truly caught me by surprise in my role as Senior Digital Advisor for the team at Hanapin/PPC Hero – it’s the amount of traveling our sales department has done over the last couple of years. Do not get me wrong - it’s a blast and who would complain about getting out of the office now and again for a little change in atmosphere? Not me, that’s for … [Read more...] about Pitching In-Person: Benefits Of Vetting PPC Agencies Face-To-Face
On Demand Webinar: The Most Valuable Google AdWords Features for the PPC Account Manager
On Demand Webinar The Most Valuable Google AdWords Features for the PPC Account Manager Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: The Most Valuable Google AdWords Features for the PPC Account Manager
Dissecting PPC Agency Pricing Models, Part 2 Of 3
This is the second post in my series on the topic of pricing models and contracts. The final one will be published on August 26. You can check out the first post here, and even if you’ve already read it, there are a lot of good comments vertically as it relates to the thinking behind some of these models and the actual execution of them. Matt Umbro and I were chatting … [Read more...] about Dissecting PPC Agency Pricing Models, Part 2 Of 3
