Working in an agency, I find myself benefiting from the volume of accounts and experiences to which I’m privy. In the Paid Search industry, we often discuss trends that surface across industries, platforms and so on. Having dozens of accounts at my fingertips allows me to dig into these trends and discover insights from actual data, not just large-scale surveys and … [Read more...] about What We’ve Learned From 1 Year’s Worth Of Hourly PPC Data
Search Results for: PPC
[New Webinar with AdStage!] The Most Valuable Google AdWords Features for the PPC Account Manager
Google AdWords offers a huge amount of features to strengthen your campaign efforts and give you as much data as possible to make the best decisions for your account. However, there’s a lot of data and a lot of different features to try – how do you know which ones are the most valuable? From Search Partners and keyword reports to Auction Insights and Dynamic Search Ads, this … [Read more...] about [New Webinar with AdStage!] The Most Valuable Google AdWords Features for the PPC Account Manager
PPC For Venture-Backed Companies
Venture Capital firms invested an astonishing $47.3 billion dollars into 3,617 budding companies in 2014 (2014 Venture Capital Report), and 2015 is on track to exceed that figure. In fact, VC funding is expected to reach levels not seen since the Dot-com boom. As a young company either seeking VC funding or presently answering to venture capitalists, it’s vital you become web … [Read more...] about PPC For Venture-Backed Companies
Going It Alone – Should You Become An Independent PPC Operator?
I'm not sure if I've ever run across an article on this topic, but I have run across many people interested in it. Being independent has a draw on everyone. Who doesn't want to live life their way, make their own hours, be limited only by their destiny? (Well, in reality there are far more limitations than destiny, but this is the grass-is-greener mentality we all carry, … [Read more...] about Going It Alone – Should You Become An Independent PPC Operator?
Webinar Confirmation: Cutting Edge PPC Bidding Strategies You Should Be Using
You're All Set! You're now registered for Hanapin Marketing and Optmyzr's webinar, Cutting Edge PPC Bidding Strategies You Should Be Using. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Weekend Bidding Rules For Better Cost Per … [Read more...] about Webinar Confirmation: Cutting Edge PPC Bidding Strategies You Should Be Using
[New Whitepaper!] 4 PPC Tips for Venture-Backed Companies
Venture Capital firms invested an astonishing $47.3 billion dollars into 3,617 budding companies in 2014 and 2015 is on track to exceed that figure. As a young company either seeking VC funding or presently answering to venture capitalists, it’s vital you become web savvy or hire someone who is, as expectations are certain to be high. Even if your company is booming and your … [Read more...] about [New Whitepaper!] 4 PPC Tips for Venture-Backed Companies
7 Questions You Should Ask When Creating PPC Reports
Once again, monthly reporting is upon us. This is our opportunity as digital marketers to show and explain the fruits of our labor. That being said, it’s important to make sure you put the time and effort in making these reports clear, easy to read, and informative. Here are some questions keep in mind when putting together your monthly (or weekly) PPC reports. 1) Would A … [Read more...] about 7 Questions You Should Ask When Creating PPC Reports
Webinar Confirmation: The Most Valuable Google AdWords Features For The PPC Account Manager
You're All Set! You're now registered for Hanapin Marketing and AdStage's webinar, The Most Valuable Google AdWords Features For The PPC Account Manager. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 4 AdWords Editor Features To Save You … [Read more...] about Webinar Confirmation: The Most Valuable Google AdWords Features For The PPC Account Manager
Webinar: Cutting Edge PPC Bidding Strategies You Should Be Using
More about this Webinar When you boil paid search down to its basic elements, there are three things that rise above all else: Bids, Ads and Keywords. While setting a bid is fairly easy to do, developing and utilizing an effective bid strategy for your account is more difficult. Maybe you've figured out a strategy that seems to be working well, but still aren't meeting your … [Read more...] about Webinar: Cutting Edge PPC Bidding Strategies You Should Be Using
Webinar: The Most Valuable Google AdWords Features For The PPC Account Manager
More about this Webinar Google AdWords offers a huge amount of features to strengthen your campaign efforts and give you as much data as possible to make the best decisions for your account. However, there's a lot of data and a lot of different features to try - how do you know which ones are the most valuable? From Search Partners and keyword reports to Auction Insights and … [Read more...] about Webinar: The Most Valuable Google AdWords Features For The PPC Account Manager
Everything You Need To Know About PPC Conversion Tracking
Conversions are one of the most powerful metrics PPC advertisers have when it comes to determining the success of their digital advertising programs. However, no two platforms seem to track conversions the same. The only way to combat this issue is to fully understand how each platform tracks conversions and then use this knowledge to optimize your PPC programs to maximize … [Read more...] about Everything You Need To Know About PPC Conversion Tracking
On Demand Webinar: Advanced PPC and CRO Strategies For Effective Advertising in Ecommerce
On Demand Webinar Advanced PPC and CRO Strategies For Effective Advertising in Ecommerce Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Advanced PPC and CRO Strategies For Effective Advertising in Ecommerce
