As many in the PPC industry know, the Compass is Hanapin Marketing's best practices journal we've released it quarterly and semi-privately for years. But this year, we're changing it up. We've started hosting quarterly industry surveys via the Hanapin Forum where we ask you, our dedicated audience, what you think about a particular issue in the PPC industry. We collect the … [Read more...] about Our Quarter 1 Compass – Shot Down: Understanding PPC Disapprovals
Search Results for: PPC
How to Catch an Affiliate Red-Handed in PPC
It's important to understand that in PPC, you're often part of a bigger picture than you realize. Whether in-house or agency, there are many moving parts– external non-Google display buys, social networking, old media advertising, SEO, webinars... the list is virtually endless. It can be easy to slip into an egocentric viewpoint and say to yourself: "Surely, I'm the only person … [Read more...] about How to Catch an Affiliate Red-Handed in PPC
Keep Your Company’s PPC Spend In Check [Webinar Recording]
Budget, goals, results….as someone responsible for your company’s (or department’s) bottom line, those terms go through your mind constantly. Are we spending too much in that area? How can I increase revenue? Should we be doing something differently? Are we hitting goals? Are we getting the right results? The big question is, what do you do when you see that PPC spend is too … [Read more...] about Keep Your Company’s PPC Spend In Check [Webinar Recording]
4 Google Analytics Reports Every PPC Manager Should Use
It’s important to utilize Google Analytics when running an AdWords campaign. Google Analytics allows you to understand how the traffic your paid search campaign generates behaves when it reaches your website. This is crucial in improving and understanding conversion rates. Google Analytics provides lots of different reports and tools to help you do this. Below I have listed 4 … [Read more...] about 4 Google Analytics Reports Every PPC Manager Should Use
30 Ways to Jump Start Your PPC Spring-Cleaning: New Checklist!
Spring has finally arrived and after a very long winter, your PPC account could probably use some airing out. Just as your house may need a good cleaning, your AdWords account could likely use some sprucing up as well. You may have some campaigns that just aren’t working or have been thinking you should probably adjust some of your settings and start refining some … [Read more...] about 30 Ways to Jump Start Your PPC Spring-Cleaning: New Checklist!
Keep Your Company’s PPC Spend In Check [New Webinar]
Budget, goals, results….as someone responsible for your company’s (or department’s) bottom line, those terms go through your mind constantly. Are we spending too much in that area? How can I increase revenue? Should we be doing something differently? Are we hitting goals? Are we getting the right results? For this free webinar, the big question is, what do you do when you see … [Read more...] about Keep Your Company’s PPC Spend In Check [New Webinar]
#ThinkPPC Webinar – PPC Gladiators: The Battle for Power in a Crowded Marketing Landscape [Webinar Recording]
Stretching the marketing dollar can be a daily battle and with the continuous tussle for PPC in particular, you’ve probably had your share of challenging issues and questions. How do you prioritize your marketing dollars? When should you think about moving your marketing budget around? How do you handle "micro-managing" of your PPC accounts? Should you hire an agency for PPC … [Read more...] about #ThinkPPC Webinar – PPC Gladiators: The Battle for Power in a Crowded Marketing Landscape [Webinar Recording]
400 PPC Heroes Walk Into a Bar…
(punchline to follow an amazing 3 days at Hero Conf, April 28-30 in Austin, TX) Hero Conf entertainment is planned to be one-of-a-kind, quirky and fun - just like us! We're going all out on Monday night, with The Bar Takeover Powered by Bing at the Market in downtown Austin. How many people can you fit in a photo booth? Without spilling any drinks? Can you strike out in Skee … [Read more...] about 400 PPC Heroes Walk Into a Bar…
#ThinkPPC – PPC Gladiators: The Battle for Power in a Crowded Marketing Landscape [New Webinar]
Stretching the marketing dollar can be a daily battle and with the continuous tussle for PPC in particular, you’ve probably had your share of challenging issues and questions. How do you prioritize your marketing dollars? When should you think about moving your marketing budget around? How do you handle "micro-managing" of your PPC accounts? Should you hire an agency for PPC … [Read more...] about #ThinkPPC – PPC Gladiators: The Battle for Power in a Crowded Marketing Landscape [New Webinar]
Happy St. Patrick’s Day from PPC Hero!
Today is one of the best days of the year to enjoy the Irish classics, like corned beef and cabbage and a good Irish stout - Guiness anyone? We hope you get to enjoy all these favorites and that you're wearing green today (we don't want you to get pinched!). Above all, we hope you find that big pot of gold in your PPC accounts today. PPC Hero demonstrates below: Here's a … [Read more...] about Happy St. Patrick’s Day from PPC Hero!
Tips to Tidy Up Your PPC Clutter [Webinar Recording]
Can you feel it? The weather is getting warmer, and the delicate fragrance of newly-bloomed flowers hangs in the air. These are sure signs that spring is right around the corner! But after a long winter of being cooped up in a stuffy paid search account, your AdWords performance is most likely not all roses and sunshine. It’s time to throw open the windows, brush away those … [Read more...] about Tips to Tidy Up Your PPC Clutter [Webinar Recording]
Powerful and Practical Keynotes From the Biggest Names in PPC
Hero Conf is known for quality content and exciting, fresh perspectives. You should expect exactly that from our 2014 keynotes, as the biggest brands and names in digital advertising share info you can’t afford to miss. From landing pages to ad testing, marketing mastery to Big Data, expect actionable information and exceptional takeaways. Perfecting Landing Pages Bryan … [Read more...] about Powerful and Practical Keynotes From the Biggest Names in PPC
