Obviously, there are several ways to build and manage your digital advertising accounts. Too often, advertisers see working with an ad agency as an either/or proposition: Either you build an in-house ad team, or you hire an external agency to manage your entire PPC workflow.
But we work with companies in all kinds of different ways, not just by taking over their PPC accounts. We do audits, retainer work, management of individual portions of online ad spend, etc. We don’t think talking to an agency should be a scary thing for your in-house ad team. Just as often as we act as sole controller of our clients’ ads, we also work together with existing in-house teams to find ideal solutions.
You can choose to tackle pay-per-click advertising on your own, and plenty do–but working with an agency that specializes in digital advertising can give your business the edge you need to succeed, no matter what that working relationship looks like.
Are you in one of these situations?
- Your company offers in-demand products or services with competitive pricing but you’re losing to the competition.
Your customers are looking for the products you offer. Are you jumping down and saying “Here I am!”? Your competition appears on the Internet everywhere you look, and you want to get in the game. But, how?
- You manage your own PPC accounts, but you feel like you’re missing the latest tactics.
Hiring a PPC agency for either full-time, retainer or audit work can bring fresh eyes to your account, and uncover new strategies and tactics you haven’t thought of before–or haven’t had time to think of before.
- You’ve been working with PPC, but it’s taking up a large part of your schedule
Other responsibilities are starting to take a backseat. Maybe your ROI isn’t what you expected. You think, “Maybe PPC just isn’t right for us.” You’re tired of losing money and ready to throw in the towel. Don’t give up yet!