PPC automation can mean a lot of different things -- maybe you just want to eliminate tedious tasks with AdWords scripts, or maybe you're using a powerful software suite to develop complex bid adjustment patterns and triggered events. Whether you're at either end of the spectrum or somehwere in between, you know that automation does always mean one thing: Efficiency. But maybe … [Read more...] about Eight Ways Automation Will Change Your Life [#ThinkPPC Webinar]
Search Results for: PPC
Optimize for the Sale: PPC and SEO Solutions for Ecommerce [Webinar Recording]
PPC and SEO marketers do a lot of optimizing. We optimize for the click. We optimize to be found and shared. We optimize bids to be as effective as they can be down to the very last penny. But in all this rushing to make sure people go where we want them to, we sometimes overlook the very last piece: How do we get them to buy? In the recording below, see Kayla Kurtz … [Read more...] about Optimize for the Sale: PPC and SEO Solutions for Ecommerce [Webinar Recording]
Instant Onboarding – Every PPC Account Manager’s Dream
For January’s series post we are taking a look at our PPC wishlists. What tools do we all wish we had available to make our lives that much easier? Where do our chief frustrations stem from and what band-aid solutions are we using to fix them? The series team has been pouring their hopes and dreams out all week, expressing their deep desires for very practical things when it … [Read more...] about Instant Onboarding – Every PPC Account Manager’s Dream
How To Succeed In PPC Without Conversion Tracking
For January’s series post we are taking a look at our PPC wishlists. What tools do we all wish we had available to make our lives that much easier? Where do our chief frustrations stem from and what band-aid solutions are we using to fix them? -- One of my biggest frustrations with PPC has always been in dealing with accounts where conversion tracking wasn’t straightforward. … [Read more...] about How To Succeed In PPC Without Conversion Tracking
PPC Hero Reviews Wordstream’s AdWords Grader Plus
Earlier this week our friends over at Wordstream launched their new and updated AdWords Grader Plus and we thought we'd take a look at what's changed. For those of you interested in our previous thoughts on the grader Eric wrote a review of Wordstream's AdWords Grader back in November 2012. What does the AdWords Grader do? A quick recap for those of you not wanting to read … [Read more...] about PPC Hero Reviews Wordstream’s AdWords Grader Plus
Optimize for the Sale: Unique PPC and SEO Challenges for Ecommerce [New Webinar]
PPC and SEO marketers do a lot of optimizing. We optimize for the click. We optimize to be found and shared. We optimize bids to be as effective as they can be down to the very last penny. But in all this rushing to make sure people go where we want them to, we sometimes overlook the very last piece: How do we get them to buy? Join Kayla Kurtz from Hanapin Marketing and Erik … [Read more...] about Optimize for the Sale: Unique PPC and SEO Challenges for Ecommerce [New Webinar]
Is Your PPC Account Running On Autopilot?
Quite frequently over the last few months, I’ve had conversations with either prospective clients or account managers from other agencies who have expressed the same concern/issue – “I’m worried the account has gone stagnant.” My first response is always to refrain from assuming the worst, as it’s actually a little difficult (in my very humble opinion) these days to set it and … [Read more...] about Is Your PPC Account Running On Autopilot?
Better Communicate The Value of PPC To Those You Answer To
So you’ve done everything right. AdWords & Bing certified? Check. Read tons of articles and keep up on the latest industry developments? Check. You’re a dedicated PPC Hero reader? Check (Apologies for the shameless plug). In addition, you can write killer ad copy, diligently research new keywords, methodically change bids and analyze data with the best of them. In other … [Read more...] about Better Communicate The Value of PPC To Those You Answer To
Happy New Year from PPC Hero!
Here we are, once again, at a content marketer's favorite time of year: The end of it! It's a wonderful time that allows us to reflect, look ahead, and create surprisingly compelling listicles about things like "Our Best Posts of The Year" (as well as being mentioned in other people's Best Posts of The Year). In short: We love it. And we hope you do too. And, as we often do … [Read more...] about Happy New Year from PPC Hero!
The Top 10 PPC Hero Posts of 2013
2013 was kind of crazy. With the introduction of Google's Enhanced Campaigns, the continued ascendance of Google Shopping/PLAs as an all-important factor in today's digital strategy, and a steady stream of new features implemented across Google/Bing/who knows where else, we had plenty to talk about all year long. Luckily for us, more than a few of you out there were interested … [Read more...] about The Top 10 PPC Hero Posts of 2013
Merry Christmas from PPC Hero!
From all of us here at PPC Hero, a very Merry Christmas to you and yours! May you find joy in your traditions, family and friends. Check out these recent posts to ensure the success of your holiday campaigns: Shortcut to Give Your Holiday Ads a Quick Boost 3 Easy Steps to Success for Holiday Campaigns Holiday PPC Budgeting Made Easy … [Read more...] about Merry Christmas from PPC Hero!
PPC Hero Mentioned Multiple Times in Wordstream’s “Best of PPC” List!
What is the end of the year for if not recaps, lists and "best of" articles covering every conceivable topic? Personally, we love them! And our industry is no different: Wordstream has just released their "Best of PPC" year-end list, and we were delighted to see three PPC Hero articles listed -- from three separate authors! Our very own Sam Owen was listed in the "Best PPC … [Read more...] about PPC Hero Mentioned Multiple Times in Wordstream’s “Best of PPC” List!
