Does a conversation like the one below sound familiar? Agency: What goals should we be targeting for this account? Client: Um, we typically shoot for a $100 CPL, but what do you think we should be targeting? So much goes into determining goals - and by no means should the goal stay constant across an entire account (in most cases). What are the top questions that should … [Read more...] about Are You Thinking Of Account-Wide Goals? Let’s Change That Mindset
Search Results for: ROAS
Seasonal Bidding Methods: Holidays Already?
Happy Holidays everyone! Well, that may be a bit premature, but not in the advertising world where the preparation for the largest sales days of the year begins early. With the holidays coming up, it is only right that we begin speaking to seasonality and how to bid differently based on seasonality. First things first - let's steer away from the holiday season for a little … [Read more...] about Seasonal Bidding Methods: Holidays Already?
6 Organizational Tips For Today’s PPC Specialist
PPC is more than campaigns, ad groups, keywords, and bids. Behind most accounts, there is a person running the operation. A person who can be forgetful, who may have had a bad day, who may have slept less than they should have but nevertheless they love what they do and give it 100%. PPC isn’t about being a super human but being on top of your accounts and tasks, even on those … [Read more...] about 6 Organizational Tips For Today’s PPC Specialist
[New Webinar!] How To Run An Effective Search Query Report In Less Than 15 Minutes
Search Query Reports (SQRs) can be overwhelming. Downloading all of your keywords and scouring through the data associated with EVERY word in the hopes of stumbling upon one or two significant findings that MIGHT incrementally improve your account seem overwhelming and not worth the time. There’s gotta be a better way, right? The simple key: pivot tables. In this new live … [Read more...] about [New Webinar!] How To Run An Effective Search Query Report In Less Than 15 Minutes
Can You Be Squeezing More Out Of Your Brand Campaign?
One of the first lessons you are taught as a PPC professional is to separate your brand and non-brand keyword campaigns. Not only will your ad be more relevant to searchers, but your cost-per-click (CPC) will most likely be lower because the keywords have high quality scores. Additionally, if users are searching for your brand, they are more likely to convert. However, creating … [Read more...] about Can You Be Squeezing More Out Of Your Brand Campaign?
Be In The Know About Upcoming Improvements To AdWords Automated Bidding
Last week, Google announced Smart Bidding for AdWords and DoubleClick Search as the new name for automated bidding. Smart Bidding is considered auction-time bidding since bids are decided on an auction by auction basis. If you are using any of the bidding strategies listed below, you are already taking advantage of Smart Bidding. Target CPA Target ROAS Enhanced … [Read more...] about Be In The Know About Upcoming Improvements To AdWords Automated Bidding
On Demand Webinar: How To Run An Effective Search Query Report In Less Than 15 Minutes
More about this Webinar Search Query Reports (SQRs) can be overwhelming. Downloading all of your keywords and scouring through the data associated with EVERY word in the hopes of stumbling upon one or two significant findings that MIGHT incrementally improve your account seem overwhelming and not worth the time. There’s gotta be a better way, right? The simple key: pivot … [Read more...] about On Demand Webinar: How To Run An Effective Search Query Report In Less Than 15 Minutes
Mobile Price Extensions Rolling Out In AdWords
Google seems to be celebrating an unofficial “Christmas in July” this year. On Monday, the official AdWords blog announced another new addition to the mobile marketer’s tool chest: the long-awaited price extensions! As more and more users turn to mobile for research and purchase decision help, the need to qualify clicks grows ever more significant. Google’s new price extensions … [Read more...] about Mobile Price Extensions Rolling Out In AdWords
How I Cut Costs By 20% Using Monthly Bid Schedules
I recently found myself in a situation that most PPC-ers will experience at some point. I needed to decrease spend in order to hit a cost-per-lead goal and I did not know where to start. Of course, I asked myself one important question, “Where do I decrease spend in the account in a way that least impacts conversions?” In an account that’s relatively new or in an account … [Read more...] about How I Cut Costs By 20% Using Monthly Bid Schedules
The 4 Personality Types You Deal With In Paid Search
By now we all know the 4 personality types: Analytical Driver Amiable Expressive Even though we know them, how much time do we spend deciding which type the person we are talking to is? Probably not much. If we did, the way we deal with them would probably be different. A lot of the time we like to treat people the way we would like to be treated. When it comes to … [Read more...] about The 4 Personality Types You Deal With In Paid Search
The Coolest AdWords Feature You Aren’t Using
Update - We've created 3 location business data templates that you can download for use in your account. Download here. What if I were to tell you that AdWords gives you the ability to customize ads at scale? And I'm not just talking about ensuring that the user search query matches the ad headline, otherwise known as Dynamic Keyword Insertion (DKI). I'm talking about the … [Read more...] about The Coolest AdWords Feature You Aren’t Using
Don’t Be Afraid To Create Your Own Metrics To Judge Success
Return on ad spend (ROAS), cost per lead (CPL), and click-through rate (CTR) are some of the go-to metrics for clients in order to gauge paid search success. I'm sure there are more you can think of, but the majority of the statistics used to gauge success are already listed in the AdWords platform for you to visualize. What I am here to tell you is that there are other metrics … [Read more...] about Don’t Be Afraid To Create Your Own Metrics To Judge Success
