Excel is a crucial tool for any PPC marketer. Between building accounts, analyzing data, and applying macros, Excel saves you valuable time and makes your job just a little bit easier. That's why it's important to continually brush up on your skills and make sure you use Excel to your full advantage. Here's two resources that can help you do that! The first one is to download … [Read more...] about How to Make Your Excel Skills Superhero Worthy
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How to Utilize Different Match Types in Paid Search
With Pay Per Click, keywords are the foundation of our industry. By knowing how the different type of keywords work and how to utilize these match types, you will be able to reduce some unwanted clicks and some wasted spend. We are going to list out the available match types and real-life Search Query Report (SQR) example and why you might want to incorporate this type of … [Read more...] about How to Utilize Different Match Types in Paid Search
Why You Need To Be Layering & Testing Search Audiences
It seems like much of the news coming out of Google Ads and Bing is the continued push towards audiences whether they be custom made or created by the platforms themselves. From in-market audiences for search, custom intent audiences, and I’m sure more in the future, we’re being presented some great targeting options and you really need to be testing these out across your own … [Read more...] about Why You Need To Be Layering & Testing Search Audiences
How We Used Ad Customizers to Decrease Our Client’s Cost-Per-Lead By 34%
It’s no secret that I love ad customizers. They allow you to write dynamic ad copy that changes depending on who is searching. Even more importantly, they stand out from your competition. For example, if we know that a product takes longer to ship to Florida vs. California, we can customize the ads in each location to include the shipping time. Or, if our inventory always … [Read more...] about How We Used Ad Customizers to Decrease Our Client’s Cost-Per-Lead By 34%
Analyzing the AdWords Distance Report
The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance. This data can be used to adjust targeting strategy, planning new initiatives, and understanding the effective reach of ads. If you are using location extensions but not utilizing this report, you are missing out on a … [Read more...] about Analyzing the AdWords Distance Report
AdWords Grant Policy Changes
In case you haven’t heard the news, there are new policies in effect that will govern the use of Adwords grant money. These new policies went into effect on January 1st and effect all accounts that use grant money. There are several changes that happened which everyone needs to be prepared for. I will go into those changes and some tips to deal with them but it seems like … [Read more...] about AdWords Grant Policy Changes
The Ultimate Guide to PPC Marketing
What is PPC? Introduction by Roger Cooney "PPC" - which stands for Pay-Per-Click - is a digital marketing channel whereby an advertiser pays only after their advertisements are clicked, sending either a visit to their website or a piece of data of value. Historically, the term PPC has been used interchangeably with Search Engine Marketing (SEM) and Search Engine … [Read more...] about The Ultimate Guide to PPC Marketing
Extracting Text in Excel for PPC
Working with text data is a necessary part of analysis but often overlooked in skill development. This leaves gaps in analysis and adds time and tedium to common tasks. Your ability to work and manipulate text greatly enhances your workflow and effectiveness. Splitting keyword, ad text, or campaign structure allows you to gain deeper insights and find new patterns. Too … [Read more...] about Extracting Text in Excel for PPC
The Ultimate Guide to Google Ads Quality Score 2024
A comprehensive explainer guide to Google's Quality Score Everyone is familiar with the Quality Score available for individual keywords in your Google Ads account – this is the visible keyword-level Quality Score. What a lot of people fail to recognize, is that there is more at play here than meets the eye. Most of the time, you can’t solve a Quality Score issue with just … [Read more...] about The Ultimate Guide to Google Ads Quality Score 2024
Using Google Sheets as a Script Controller
Today we’re going to use Google Sheets as a control center of sorts for AdWords Scripts. The Sheets interface allows users to make adjustments via a spreadsheet rather than through the code itself. This method not only makes changes easier to implement but empowers less technical users to harness the power of scripts. In this article, we’ll cover an example use case then go … [Read more...] about Using Google Sheets as a Script Controller
The PPC Puzzle: A Checklist
Entering in the PPC world can be intimidating: there’s the terminology to grasp, there’s the formulas to memorize, there’s the clients to manage, there’s the reports to build, there’s the numbers to check and recheck, there’s the client industries to understand… The checklist, notes, and post-it reminders seem endless. Then to take all these introductory tasks a step further to … [Read more...] about The PPC Puzzle: A Checklist
3 Tips To Improve ROI For Paid Search
If you are ever told that the goal of an ecommerce account isn’t to improve ROI, you are probably being lied to. Generating more revenue is the driving factor behind the majority of businesses and the marketing efforts they push. It may not be the be-all end-all with other goals such as newsletter sign-ups and calls, but it’s vital. How can you improve ROI? If the answer was … [Read more...] about 3 Tips To Improve ROI For Paid Search
