In early January we wrote 145 tips for 2012. It’s been a whirlwind year in the land of PPC so this is an update to that post with an additional 20 tips. These new PPC tips come from conferences, tests, failures and new Google services and features that have been rolled out of the past 5-6 months. The new tips are at the tope and numbered 146-165 and below them you will find … [Read more...] about 165 PPC Tips, Tricks and Tools (updated)
Search Results for: account structure
Organize Like A Pro With AdWords Custom Labels
Clutter is the bane of my existence and I’m convinced it always has been. Perhaps this is why I find myself in a career where structure and organization are so crucial to successful performance. As Account Managers, we are constantly analyzing and manipulating an incredible amount of data on a daily basis, which can make it difficult to keep track of all your keywords and … [Read more...] about Organize Like A Pro With AdWords Custom Labels
3 View-through Conversion Attribution Problems
View-through conversions are conversions where a customer saw—but didn’t click— a display ad on the display network before completing a conversion. - source Agencies and account managers want to report this, or a portion of these to their clients and bosses, but unfortunately the problem of how to give credit to these conversions always arises. Basically it revolves around, … [Read more...] about 3 View-through Conversion Attribution Problems
4 Sure-Fire Ways to Fail at PPC
PPC isn’t always predictably. And as nerdy and data centric as I am, I know it’s not always exact. But there are some sure-fire ways to tank a PPC account. Here are 5 of them: Lose Perspective An account that has an average CPC of $.20 is vastly different than one at $10.00. While you conceptually know this, it’s very easy to lose perspective when managing the accounts if … [Read more...] about 4 Sure-Fire Ways to Fail at PPC
10 Changes to make to Your AdWords Search Campaign that will Boost Your CTR
Have the text ads in your AdWords campaigns got to a point where they need a click-through rate (CTR) boost without you making any immediate changes to your CPC bids? You know that increasing your text ads Click Through Rate (CTR) would not only lead to increased traffic, but would ultimately result in improved Quality Scores and a higher Ad Rank. You might also not want to … [Read more...] about 10 Changes to make to Your AdWords Search Campaign that will Boost Your CTR
When/Why You Should Use Google AdWords’ MCC
Today, Google announced that automated rules are now available for use across multiple client accounts in AdWords’ My Client Center (MCC). We here at Hanapin Marketing use an MCC to manage multiple accounts, and I’m sure plenty of you out there reading PPC Hero also managing multiple accounts. If you’re not currently using Google’s MCC to manage multiple accounts, this post is … [Read more...] about When/Why You Should Use Google AdWords’ MCC
13 Popular PPC Campaign Tactics That Will Ruin You
PPC Campaign tactics are those things account managers do at the campaign level to increase performance. This list is 13 very common tactics PPC managers use to optimize at the campaign level. Sometimes they work, but sometimes they can tank an account and leave you with some explaining to do. 1. Rest on the Laurels of Your Top Pay Per Click (PPC) Campaigns It’s easy to … [Read more...] about 13 Popular PPC Campaign Tactics That Will Ruin You
How to Better Optimize for Mobile Lead Generation
Mobile PPC has been making huge strides in the last year and continues to gain popularity with an ever-increasing volume of Internet searches coming from mobile devices. We know there are certain optimizations necessary to make mobile traffic work and convert for you in the PPC world, but what can be done specifically for lead generation purposes? Well, let’s talk about … [Read more...] about How to Better Optimize for Mobile Lead Generation
3 Fail-proof Steps to PPC Optimization
Often we are in such a hurry to start optimizing that we dive straight into our accounts, start pulling levers, and leave the office with a wide grin knowing that we did something today we can learn from tomorrow (or next week depending on the account’s size.) Unfortunately that does work sometimes. I say unfortunately because this is a case of winning the battle but … [Read more...] about 3 Fail-proof Steps to PPC Optimization
Let’s Stay Together: Merging AdWords & Analytics Reporting
In today's post, which is our third installment of this week's PPC Love Series, I will be telling a tattered tale of heartbreak that has occurred over trying to use AdWords and Anlytics reporting separately for eCommerce clients. Fortunately this story has a happy ending, one that would keep Cupid himself aflutter. In the words of Al Green, "Times are good or bad, happy or … [Read more...] about Let’s Stay Together: Merging AdWords & Analytics Reporting
Tips for Shaking Off PPC Frustration
As rose-colored as my glasses may be, I still find myself frustrated at times. In some cases it is due to specific goals that I am working on surpassing. Sometimes it is because ideas are not flowing from me as quickly as they might at other times. And of course, there are always those times where you’re so busy you can’t seem to get caught up. But whatever the reason, … [Read more...] about Tips for Shaking Off PPC Frustration
Improve PPC Results by Ignoring Conversions – Case Study
Can relying on interface data, specifically lead numbers and CPL significantly hurt your PPC accounts’ performance? The following is a case study that sheds light on exactly this, and will show you why I have cut down on the time I spend looking at that data in the AdWords and adCenter interfaces. The set up: I recently was put on an account that has a history of up and down … [Read more...] about Improve PPC Results by Ignoring Conversions – Case Study
