If you aren’t using labels in your AdWords account, you are seriously missing out. Way back in April, Google launched labels but I didn’t use them often due to existing accounts already having custom filters setup and at my fingertips. Over the past month, I launched a new campaign, advertising 5 services that can be applied to literally thousands of products, which got me … [Read more...] about AdWords Labels: Cut Back On Navigation and Reporting Time!
Search Results for: account structure
Templated Success: How To Make Your Life Easier With Excel
Anyone who has ever been put under pressure to build out a large account in a short space of time will know the trademark feeling of despair that can come with such a task. Luckily for us, there are a number of tools at our disposal that can speed up this process. When trying to build out thousands of ad groups, ads and keywords, templates can really improve your overall … [Read more...] about Templated Success: How To Make Your Life Easier With Excel
Doubling Leads Through the Magic of Best Practices
You ever meet someone with seriously funky breath? The kind of person that makes you turn your head whenever they talk to you so you can pretend you’re looking at something to avoid the direct path of their funkiness? I would bet that person brushes his teeth regularly, that he follows the so-called best practice of personal hygiene, but somehow he’s doing it wrong. Not … [Read more...] about Doubling Leads Through the Magic of Best Practices
165 PPC Tips, Tricks and Tools (updated)
In early January we wrote 145 tips for 2012. It’s been a whirlwind year in the land of PPC so this is an update to that post with an additional 20 tips. These new PPC tips come from conferences, tests, failures and new Google services and features that have been rolled out of the past 5-6 months. The new tips are at the tope and numbered 146-165 and below them you will find … [Read more...] about 165 PPC Tips, Tricks and Tools (updated)
Organize Like A Pro With AdWords Custom Labels
Clutter is the bane of my existence and I’m convinced it always has been. Perhaps this is why I find myself in a career where structure and organization are so crucial to successful performance. As Account Managers, we are constantly analyzing and manipulating an incredible amount of data on a daily basis, which can make it difficult to keep track of all your keywords and … [Read more...] about Organize Like A Pro With AdWords Custom Labels
3 View-through Conversion Attribution Problems
View-through conversions are conversions where a customer saw—but didn’t click— a display ad on the display network before completing a conversion. - source Agencies and account managers want to report this, or a portion of these to their clients and bosses, but unfortunately the problem of how to give credit to these conversions always arises. Basically it revolves around, … [Read more...] about 3 View-through Conversion Attribution Problems
4 Sure-Fire Ways to Fail at PPC
PPC isn’t always predictably. And as nerdy and data centric as I am, I know it’s not always exact. But there are some sure-fire ways to tank a PPC account. Here are 5 of them: Lose Perspective An account that has an average CPC of $.20 is vastly different than one at $10.00. While you conceptually know this, it’s very easy to lose perspective when managing the accounts if … [Read more...] about 4 Sure-Fire Ways to Fail at PPC
10 Changes to make to Your AdWords Search Campaign that will Boost Your CTR
Have the text ads in your AdWords campaigns got to a point where they need a click-through rate (CTR) boost without you making any immediate changes to your CPC bids? You know that increasing your text ads Click Through Rate (CTR) would not only lead to increased traffic, but would ultimately result in improved Quality Scores and a higher Ad Rank. You might also not want to … [Read more...] about 10 Changes to make to Your AdWords Search Campaign that will Boost Your CTR
When/Why You Should Use Google AdWords’ MCC
Today, Google announced that automated rules are now available for use across multiple client accounts in AdWords’ My Client Center (MCC). We here at Hanapin Marketing use an MCC to manage multiple accounts, and I’m sure plenty of you out there reading PPC Hero also managing multiple accounts. If you’re not currently using Google’s MCC to manage multiple accounts, this post is … [Read more...] about When/Why You Should Use Google AdWords’ MCC
13 Popular PPC Campaign Tactics That Will Ruin You
PPC Campaign tactics are those things account managers do at the campaign level to increase performance. This list is 13 very common tactics PPC managers use to optimize at the campaign level. Sometimes they work, but sometimes they can tank an account and leave you with some explaining to do. 1. Rest on the Laurels of Your Top Pay Per Click (PPC) Campaigns It’s easy to … [Read more...] about 13 Popular PPC Campaign Tactics That Will Ruin You
How to Better Optimize for Mobile Lead Generation
Mobile PPC has been making huge strides in the last year and continues to gain popularity with an ever-increasing volume of Internet searches coming from mobile devices. We know there are certain optimizations necessary to make mobile traffic work and convert for you in the PPC world, but what can be done specifically for lead generation purposes? Well, let’s talk about … [Read more...] about How to Better Optimize for Mobile Lead Generation
3 Fail-proof Steps to PPC Optimization
Often we are in such a hurry to start optimizing that we dive straight into our accounts, start pulling levers, and leave the office with a wide grin knowing that we did something today we can learn from tomorrow (or next week depending on the account’s size.) Unfortunately that does work sometimes. I say unfortunately because this is a case of winning the battle but … [Read more...] about 3 Fail-proof Steps to PPC Optimization
