The following is a correspondence I had with a solo practitioner over LinkedIn this weekend. I asked him for permission to reprint it, anonymized of course, with a bit of light editing for clarity. To differentiate, my correspondence is in bold and italics, his is regular, and they’re divided by +++++. I hope there are other solo practitioners who this correspondence … [Read more...] about When To Consider Doing A Merger
Search Results for: acquisio
Revealing The Final 4
The Men's National Championship Game is tonight, but in our tournament the final 4 entities remain: Amy Bishop Elizabeth Marsten Search Engine Land Acquisio Votes will be accepted until Wednesday, April 6th at noon EST. On Thursday, we'll announce the final matchup of the tournament where the winner receives a free registration to Hero Conf Philadelphia. Here’s The … [Read more...] about Revealing The Final 4
The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients
You hang up the phone and smile. That prospect you've been reeling in just saw the light. They are ready to jump on board. Congratulations, you just won the account! Your hard work has paid off and you can sit back and... Ok, who am I kidding, now is when the real work begins. Unless you work in-house, it is probably likely that you have worked on a full account setup at … [Read more...] about The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients
Dissecting PPC Agency Pricing Models, Part 3 of 3
This is the final post in my series about PPC pricing. You can read the first and second posts here and here. I planned to also write about what to look for in an agreement (from the client’s perspective) but this blog post is already 1,300+ words. If you’d like to see it, let me know in the comments. How To Bill For Miscellaneous Work There are some situations where the … [Read more...] about Dissecting PPC Agency Pricing Models, Part 3 of 3
Keyword Expansion For Venture-Backed Companies
Last week we touched on market expansion for venture-backed companies. Today, we're going to focus on keyword expansion. Keyword Expansion When Revenue Goals Trump ROAS Goals Many times, if growth in revenue is trailing behind due to ROAS goals holding bids back, you need to find other ways to grow revenue in order to show investors the month-over-month growth the company … [Read more...] about Keyword Expansion For Venture-Backed Companies
Interview with Jeff Allen! Introducing his brand new monthly newsletter, “Cut To The Chase”
“I have 35 scheduled meetings this week. Think about that for a minute.” - Jeff Allen Starting this month, veteran PPCer and Hanapin's President, Jeff Allen will be introducing a new, monthly email newsletter focused on what's happening in the world of PPC and what you need to know. Jeff’s an extremely busy guy (see the quote above) and we know you are too. He’ll give you a … [Read more...] about Interview with Jeff Allen! Introducing his brand new monthly newsletter, “Cut To The Chase”
[New Toolkit!] Get all the essentials you need to find the best PPC agency for you
Working with an agency that specializes in all things paid search marketing can give your business the edge you need to succeed. Choosing an agency that can maintain, as well as expand your account over time based on your company's goals, is vital to your success in the digital marketing world. That's why we, along with our own technology partners, have compiled this toolkit … [Read more...] about [New Toolkit!] Get all the essentials you need to find the best PPC agency for you
Top Performer Campaigns: Case Study of Hipster PPC
Top Performer campaigns seem to be all the rage. They’re like the kimchi taco of the PPC culinary world. Some folks have been doing it for a long time while others have a vague understanding of what they’re doing, but launch into it anyway. Instead of going through the motions of explaining why you need a Top Performer campaign, as there are many resources for that, let me … [Read more...] about Top Performer Campaigns: Case Study of Hipster PPC
Analyzing Google’s May 5th Livestream Event Updates
On May 5th, Google Adwords had a Livestream event and it should come as no surprise to the digital marketing community that mobile was the single biggest topic on the agenda. Google announced a fresh turn for mobile dedicated ads. These new ads are chiefly aimed at comparison-shopping for cars, hotels and mortgages. Furthermore, these ads are deeply rooted in way users want to … [Read more...] about Analyzing Google’s May 5th Livestream Event Updates
Cut Through The Marketing Filler With Review Extensions
“This is the best pizza place in Philadelphia” You are thrilled when your customers say this (or sentiment similar to that about your business). Hearing this type of talk let’s you know your work is valuable and that your customers appreciate what your business does. You wish you could take that claim and let potential customers hear it, so you put in your ads “Philly’s … [Read more...] about Cut Through The Marketing Filler With Review Extensions
On Demand Webinar – PPC Bidding Hacks: 8 Ways To Supercharge Your Account
On Demand Webinar PPC Bidding Hacks: 8 Ways To Supercharge Your Account Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – PPC Bidding Hacks: 8 Ways To Supercharge Your Account
Webinar: The Technical Revolution of Digital Marketing
More about this Webinar While most of us spend our days toiling away in the deepest details of paid search campaigns, scientists of paid search are running experiments, testing regression models and analyzing larger trends to unlock the fundamental secrets of paid search auctions, attribution, economics and search behaviors. In the recording, distinguished marketing … [Read more...] about Webinar: The Technical Revolution of Digital Marketing
