Another day, another AdWords update to juggle. Quite frankly, it's all part of the routine as a digital marketer. While some updates initiate major strategic alterations such as expanded text ads or the seemingly forever ago removal of the right-hand rail, the vast majority are minor structural changes. With this in mind, AdWords announced two upcoming features designed to … [Read more...] about Adapting to the Upcoming AdWords Ad Updates
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A Strategic Overview For Getting Started With Twitter Ads
Thinking about advertising on Twitter for yourself or for a client? In this article, I will briefly cover a strategic overview for getting started with Twitter Ads. The topics I will touch on are the very first questions that I came to mind for me when I knew I was going to be managing ads on Twitter for the first time. They are also the first questions your client will most … [Read more...] about A Strategic Overview For Getting Started With Twitter Ads
Ads in Mobile Apps: Not Just For Other Mobile Apps
A week ago I was researching ad placement ideas for a client trying desperately to deliver something deliciously new and creative. I am admittedly, not much of an “app” person, but as I kept stumbling upon apps related to my client’s industry, I got wide-eyed at the thought of deliberately placing an ad in a related app. Typically in my display efforts, I purposely avoid in-app … [Read more...] about Ads in Mobile Apps: Not Just For Other Mobile Apps
4 Audience Targeting Tactics For Facebook App Install Ads
While major strategic considerations will feel familiar, management of App Install Ad Campaigns provides a host of unique obstacles. On one side, the barrier for entry presented to the consumer is considerably lower than even the easiest niches of lead generation or e-commerce. On the other hand, the app install world is a dynamic, crowded environment where commanding a user's … [Read more...] about 4 Audience Targeting Tactics For Facebook App Install Ads
Facebook Ads For B2B: Presenting The Right Content At The Right Time
According to Hanapin’s new State of Paid Social 2017, 72% of marketers are spending less than 15% of their budget on social ads. When I first saw this statistic I was surprised, but quickly found myself nodding my head. Well, yes. Of course, that’s true. There are many reasons why marketers shy away from social advertising on Facebook, especially those working in the business … [Read more...] about Facebook Ads For B2B: Presenting The Right Content At The Right Time
PPC Advice Column – Where We Answer Your Burning Digital Marketing Questions!
In this week’s PPC Advice column, we dodge the hurdles of healthcare remarketing and ponder the age old digital marketing question of how to improve quality score and impression share. Read on to see your questions answered! Dear Dani, I work for a healthcare system with multiple hospitals and clinics across a number of states. Due to restrictions about patient privacy, we’re … [Read more...] about PPC Advice Column – Where We Answer Your Burning Digital Marketing Questions!
Your Facebook Ads Are Working – Here’s How To Prove It
To online advertisers, it has become very clear that Facebook (more often than not) needs to be a part of every digital strategy. Whether it is brand awareness, dynamic remarketing, or a basic static ad, Facebook Ads can be a key element in driving traffic and increasing conversions. However, if you have ever used Facebook Ads you know that seeing a high return on your efforts … [Read more...] about Your Facebook Ads Are Working – Here’s How To Prove It
A New Perspective For YouTube Advertising
Back in August 2015, Jeff Baum made the case for YouTube advertising by highlighting the opportunity for brand lift, remarketing, storytelling, and full-funnel measurement. Since that time, the capacities for YouTube advertising have only expanded, and there has been healthy coverage of this platform growth: Jeff Baum shared how to Set Your YouTube Stage with TrueView Ads … [Read more...] about A New Perspective For YouTube Advertising
3 Ways To Improve B2B Lead Quality
Working towards lead quality is always a work in progress, but there are some specific ways we can improve the quality of leads. Cassie wrote a post in 2014 that gave 5 tips to help lead quality through broadening targeting options. In this post, we will focus on ways that may drop lead volume, but boost our main goal of “quality over quantity”. This helps us work towards a … [Read more...] about 3 Ways To Improve B2B Lead Quality
4 Custom Affinity Audiences To Try For Display Advertising
For the sake of this post, let's pretend I own a new company that develops and sells golf clubs. As a new company in a competitive market, I strongly feel the need to invest in Display advertising in AdWords to build awareness. People aren’t going to search for my company’s products if they don’t know they exist. I've tried keyword and interest targeting, but most of the … [Read more...] about 4 Custom Affinity Audiences To Try For Display Advertising
Goodbye For Good Standard Text Ads
Last week, Bing Ads officially announced that on July 31st, 2017, it will end support for creating new and editing existing standard text ads. To help with the transition to expanded text ads, Bing Ads recently made changes to easily convert standard text ads (STA) to expanded text ads (ETA) via the Bing Ads Web UI and Bing Ads Editor. Since the launch of ETAs, there has been … [Read more...] about Goodbye For Good Standard Text Ads
AdWords Announces Upcoming Changes To Enhanced CPC Bidding
Beginning in early June, AdWords will be rolling out changes to Enhanced CPC bidding (ECPC). You’ve probably been seeing the below notification when logged into the AdWords interface. Keep reading to find out what changes are being implemented and how they could affect account performance. What’s Changing? Currently, ECPC is an automated bidding strategy that increases … [Read more...] about AdWords Announces Upcoming Changes To Enhanced CPC Bidding
