Campaign type is one of the most important things to keep in mind in your ad testing. Calls to action, benefits, punctuation and so much more should all get tested in your account in one way or another (Kayla has a great list here), but the results of each of these tests will vary wildly even within the same account based off of what type of targeting you’re using. I’ve been … [Read more...] about Using Campaign Trends to Write Better PPC Ads
Search Results for: ad testing
Google’s New Ad Rotation Settings are Now REALLY Not the Devil
If you've been a long-time reader of PPC Hero, you might remember Sean Quadlin’s elegant dissertation back in May on how Google’s new Ad Rotation settings were, and I quote, “The Devil”. For the uninitiated: In May, Google introduced new Ad Rotation settings, making it so that you can only opt ads in to the “Rotate evenly” option for a span of 30 days, after which they would … [Read more...] about Google’s New Ad Rotation Settings are Now REALLY Not the Devil
Top 20 Ad Copy Tests for Improved PPC Performance
The team at PPC Hero has received quite a few requests for more posts on how to improve performance on ad copy and what kind of blog hosts would we be if we didn’t listen? Question: rhetorical. Answering anyway: we’d be the worst kind! Initially I thought this list could be rather 101-level and not very interesting or useful, but then I thought to myself, “Self, have you … [Read more...] about Top 20 Ad Copy Tests for Improved PPC Performance
5 Excel Time Savers For PPC Ad Writing
For the next edition of our Excel for PPC series, I'd like to show you some cool tricks I use for Excel when writing ads. 1. Use Ad Groups as Ad Titles For this to work, you need to structure your ad group to describe perfectly what you're selling or advertising. Like, if I'm selling coffee mugs, and I decide to make an ad group for every color. So, my ad group will be … [Read more...] about 5 Excel Time Savers For PPC Ad Writing
Hope You Weren’t Planning On Split Testing Your URLs
Here at PPC Hero, we’re always game for a good round of split testing. We split test lunch locations (let me tell you about Potbelly Sandwiches…), hairstyles, ad copy, landing pages, all kinds of things. So when one of our recent meetings led us all to the conclusion to do some more split tests on Display URLs with additional and/or different text after the base URL, we were … [Read more...] about Hope You Weren’t Planning On Split Testing Your URLs
Doubling Leads Through the Magic of Best Practices
You ever meet someone with seriously funky breath? The kind of person that makes you turn your head whenever they talk to you so you can pretend you’re looking at something to avoid the direct path of their funkiness? I would bet that person brushes his teeth regularly, that he follows the so-called best practice of personal hygiene, but somehow he’s doing it wrong. Not … [Read more...] about Doubling Leads Through the Magic of Best Practices
Getting Your Ads Right First Time! Case Study: $300 For An Ad?
When it comes to writing ads, even the best of us can be guilty of getting a little lazy. Considering how easy it is to swap ads in and out with AdWords Editor, it’s no wonder that we often just throw some ads up and think we’ll switch out the one that isn’t doing so well once we have some data. However, what if you had an account where you had to pay for every new ad you … [Read more...] about Getting Your Ads Right First Time! Case Study: $300 For An Ad?
Read This Now! – A Look at Effective Calls to Action
By popular demand from our loyal PPC Hero readers, ladies and gentlemen, today’s post is going to dive a little deeper in to what may seem like a simple ad copy writing topic: calls to action. So why the dig-in? Because it’s time to stop resting on the easy stuff and make your calls to action more creative. Searchers are smart, and they are no longer easily fooled by your ‘buy … [Read more...] about Read This Now! – A Look at Effective Calls to Action
You’re Closer to Being Mobile-Traffic-Ready than You Think: PPC Case Studies
Now that you’ve used Kayla Kurtz’ amazing tips to get buy in from your clients on targeting mobile, it’s time for you to actually go out there and do it. Often, people put off targeting mobile devices with their paid search campaigns until mobile-optimized landing pages are ready to go. But, and I mean this in the kindest way possible, sometimes web development takes … [Read more...] about You’re Closer to Being Mobile-Traffic-Ready than You Think: PPC Case Studies
Using Pivot Tables To Perform Ad Reviews
Pivot tables are the most excellent way to make huge sets of data digestible. Account Manager Sean Quadlin teaches you how to use pivot tables to perform ad reviews, making ad testing a breeze. … [Read more...] about Using Pivot Tables To Perform Ad Reviews
Heroview- The World of Facebook Advertising
Today, we interviewed Facebook advertising expert, Merry Morud, of aimClear. For those of you who recall Merry's Hero Conf presentation last month, we couldn't wait to dig into this topic! See the recap below. PPC Hero: Welcome to today's Heroview everyone, real-time interviews featuring PPC experts from around the industry! Today, Merry Morud will talk with us about Facebook … [Read more...] about Heroview- The World of Facebook Advertising
The AdWords Dimensions Tab- Webinar Recording
Yesterday, Amanda walked us through the different options of the AdWords Dimensions Tab. (Not to mention tons of really cute kitten photos!) From day parting, to the brand-new labels option, to geotargeting, this webinar had something for everyone! And, looking at the case studies from current Hanapin accounts Amanda highlighted during the webinar, it is clear these features … [Read more...] about The AdWords Dimensions Tab- Webinar Recording
