Pivot tables are the most excellent way to make huge sets of data digestible. Account Manager Sean Quadlin teaches you how to use pivot tables to perform ad reviews, making ad testing a breeze.
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Although eCommerce rates are demonstrating growth across both desktop and mobile, any expected rise in sales hasn’t followed suit.
Data has long been the backbone of digital marketing. As an account director, you should be measuring performance in some way or another and proving your worth.
In the age of social media, internet users are shifting their attention to messengers. This provides a new horizon for ads targeting customers directly.
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