We are in the midst of many different sports seasons right now, but the one that seems to grab a lot of attention is football. And I’m talking “pigskin” football, not “GGOOOOOOOOOOOOOOOALLLLLL” football. Today we’re going to compare a good conversion rate to the inner-workings of a football team. In keeping with the football theme, let’s start with our first of four … [Read more...] about What Is A Good Conversion Rate?
Search Results for: ad testing
How to Build a Solid CRO Strategy
With new clients, new websites, and concluding of previous tests, the need for a testing and CRO strategy never stops being important. Creating a structured plan for your Conversion Rate Optimization strategy will align the goals and ensure the process will run smoothly. There are four key components to form a strategy: Gather all information Collect data Put all the … [Read more...] about How to Build a Solid CRO Strategy
Love Your In-House PPC Employee? Pay Them More
Let's get the elephant out of the room right now. I'm an agency writing about in-house and I'm NOT trying to talk you into switching to agency. Period. There are pros and cons to using an agency or staying in-house for your PPC. The purpose of this article is not to try to talk you into one or the other. I'm writing this post to the business owner or VP or manager who … [Read more...] about Love Your In-House PPC Employee? Pay Them More
[New Whitepaper!] Top Ten PPC Tips for Retail Marketers
It’s no longer acceptable to just sell online, other companies are selling similar and/or the exact same products you are. Therefore, it is paramount to find the qualities that make your business stand out and personalize the experience for your customers. As more users go online for their research and purchase needs make sure you have a solid plan in place for advertising. … [Read more...] about [New Whitepaper!] Top Ten PPC Tips for Retail Marketers
Determining The When And How Of Cross-Channel Budget Allocation
Google’s global search market share is 67%. That volume combined with the decent quality of traffic Google provides is the reason why so many PPC advertisers spend 75% of their PPC budget with the engine. But how do you know when it’s time to branch out? Are You Budget Constrained And Running Only (Or Mostly) In Google? Break your campaigns and/or keywords into buckets. … [Read more...] about Determining The When And How Of Cross-Channel Budget Allocation
So You Want To Be A CRO Expert
In almost every industry, there are certain people deemed experts in the field. These experts usually have quite a bit of experience, the guts to take risks, and the grace to share their learnings with others. Are you interested in becoming an expert? Do you love conversion rate optimization? If you aren’t, I find it quite sad. There are numerous reasons why we love CRO and … [Read more...] about So You Want To Be A CRO Expert
Dissecting PPC Agency Pricing Models, Part 3 of 3
This is the final post in my series about PPC pricing. You can read the first and second posts here and here. I planned to also write about what to look for in an agreement (from the client’s perspective) but this blog post is already 1,300+ words. If you’d like to see it, let me know in the comments. How To Bill For Miscellaneous Work There are some situations where the … [Read more...] about Dissecting PPC Agency Pricing Models, Part 3 of 3
[New Whitepaper!] 16 Surefire Tactics That Will Stand The Test of Time
With the PPC world always evolving, it can seem like there are industry changes occurring every day. There is so much information available; how does one keep track of new platforms, strategies, and opportunities for their accounts? More importantly, how do we know which ones will move the needle and improve performance? While it may be tempting to want to implement every new … [Read more...] about [New Whitepaper!] 16 Surefire Tactics That Will Stand The Test of Time
Everything You Need To Know About PPC Conversion Tracking
Conversions are one of the most powerful metrics PPC advertisers have when it comes to determining the success of their digital advertising programs. However, no two platforms seem to track conversions the same. The only way to combat this issue is to fully understand how each platform tracks conversions and then use this knowledge to optimize your PPC programs to maximize … [Read more...] about Everything You Need To Know About PPC Conversion Tracking
Getting A Job In PPC: Some Great Resources For Expanding Your Knowledge
The past two weeks we have discussed the process of landing a job in PPC. The recommendations, advice, and insight came from my experience over the course of 8 years building PPC teams. If you would like to get caught up with this series, you can start with part 1, where we discuss how to get noticed by hiring managers. If you are short on time, I can give you the 1 sentence … [Read more...] about Getting A Job In PPC: Some Great Resources For Expanding Your Knowledge
5 Ways PPC Accounts Are Like Toddlers
Sitting down to write a blog today, I felt totally frazzled and unable to focus on any of the amazing account work I've been doing or any of the cool features that have been released lately. Of course I'm an over-analyzer, so I thought about what the contributing factors to this could be. Have I eaten too much junk food today? Did I not get enough sleep last night? No, I just … [Read more...] about 5 Ways PPC Accounts Are Like Toddlers
An Interview With Beyond The Paid’s Melissa Mackey
Melissa Mackey is one of the most well-known thought leaders in the PPC industry. Her blog, Beyond The Paid, showcases her views and opinions from over 10+ years in the industry. She guest blogs for top industry sites and is a regular speaker at search marketing conferences. She was also recently named 14th on our annual Top 25 Most Influential PPC Experts list. You can follow … [Read more...] about An Interview With Beyond The Paid’s Melissa Mackey
