[New Whitepaper!] 16 Surefire Tactics That Will Stand The Test of Time

By Jamie Newton | @jnewton09 | Senior Communications Manager at Hanapin Marketing

With the PPC world always evolving, it can seem like there are industry changes occurring every day. There is so much information available; how does one keep track of new platforms, strategies, and opportunities for their accounts? More importantly, how do we know which ones will move the needle and improve performance? While it may be tempting to want to implement every new tactic and feature into your accounts all at once, it’s important to go back to basics every now and again and ensure that we’re doing what’s proven over the years to be instrumental to an account’s success.

In this whitepaper, we’ll discuss 16 surefire tactics that should be the first place we go with account management, as they have stood the test of time.

In this Whitepaper we’ll discuss:

  • The importance of ad copy and ad copy testing
  • Bidding on branded keywords
  • Using location targeting to leverage your performance data
  • Gaining more control with match type segmentation

Get Your 16 Tactics!

Troubleshooting Lookup Functions in Excel

It’s easy to get discouraged from using Excel when we run into errors. This post guides you as you troubleshoot your Lookup functions so you don’t refrain from using them!

A Reminder About Work-Life Balance

Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.