A good click-through rate is one of the most fundamentally important parts of any paid search account. It's the primary metric Google uses to judge us, determine our quality scores and set our cost-per-click (CPC) in the auction. However, loads of us still make the mistake of treating every click equally. We're taking a lazy approach with our ads and accepting aggregate data … [Read more...] about Why You’re Looking at CTR All Wrong
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What You’re Missing in the Bing Report Center
As part of this month's PPC Hero series, we're diving in to the little known, oft-neglected, and unknown reports that you can use to turbocharge your PPC performance. I don't know about you, but "little known", "oft-neglected", and "unknown" definitely sounds like the Bing Report Center to me. But I'll caution you: ignore this resource at your peril. You can make up for 99% of … [Read more...] about What You’re Missing in the Bing Report Center
How to Test Foreign Markets with AdWords
Editor's Note: This article is a part of our Hero Conf guest post contest. Based on a combination of pageviews and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today's post comes to us from Justin Seibert (@domjbs), President of Direct Online Marketing. Selling products into a new country can seem … [Read more...] about How to Test Foreign Markets with AdWords
Posts 15-18/30: 18 Lessons From My First 18 Days
You’ll notice I am grouping several posts in a bunch. I had to somewhat-true up my blog series to the actual number of days I have been President while not just writing a bunch of fluff. I made the decision to write one better post incorporating my experience and what I am learning then trying to break it up into smaller chunks. Feel free to tell me in the comments if you … [Read more...] about Posts 15-18/30: 18 Lessons From My First 18 Days
5 Key Ingredients For Holiday Website Greatness
For November’s series we’re diving into the exciting world of the holiday season. With Black Friday, Cyber Monday, Christmas and Boxing Day (for our non-American friends) all approaching quickly we’re sharing our favourite tips & tricks for strong holiday-PPC results. Carrie dived into the exciting world of holiday ad copy earlier and now I’m going to take a look at all the … [Read more...] about 5 Key Ingredients For Holiday Website Greatness
Case Study: How Spinning Out Mobile Ads Got 19% Higher CTRs
Last week I was fortunate to get to chat with Brad Geddes about all things ad testing during our #thinkPPC webinar. For those of you familiar with Brad's work or who have seen him speak, you'll know he has a tendency to say something incredibly obvious that you somehow had never thought of before. In this case he mentioned a simple approach to dealing with the messy business of … [Read more...] about Case Study: How Spinning Out Mobile Ads Got 19% Higher CTRs
6 Cool New Advertising Options In Google AdWords
It seems like it's been a crazy few weeks at the Googleplex with the amount of new features that have been added into AdWords. We're going to take a quick look into 6 of the different features available that you might not have heard of and want to get set up in your account. RLSA - Remarketing Lists for Search Ads What is it? RLSA stands for Remarketing Lists for Search … [Read more...] about 6 Cool New Advertising Options In Google AdWords
Facebook As Image and Brand-based Advertising?
So... the percentage of products actually bought online varies depending on who you ask and what items they include and exclude. Do plane tickets count? What about groceries? But a generally accepted estimate is somewhere in the 8 -10% range of retail purchases. But at the same time, somewhere close to 90% of purchases are researched online, with research including articles, … [Read more...] about Facebook As Image and Brand-based Advertising?
Ads That Snatch Defeat From The Jaws of Victory
This column frequently discusses Facebook Ad imagery simply because an attention grabbing image is crucial to ad performance -- if the image doesn’t get the audience to stop and skim the headline, there’s no chance for the copy to do any good, no matter how brilliantly it was written. So the image and headline have to create enough interest on the part of the perspective … [Read more...] about Ads That Snatch Defeat From The Jaws of Victory
Comparison-Shopping Engines: How to Optimize CSEs, Part IV
It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I want to take this series as an opportunity to dive deeper into the mystery of comparison-shopping. So you have decided to advertise on a … [Read more...] about Comparison-Shopping Engines: How to Optimize CSEs, Part IV
Comparison-Shopping Engines: The Do’s & Don’t’s of Three Popular CSEs, Part III
It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I want to take this series as an opportunity to dive deeper into the mystery of comparison-shopping. Following my last article about the top 10 … [Read more...] about Comparison-Shopping Engines: The Do’s & Don’t’s of Three Popular CSEs, Part III
Comparison-Shopping Engines: The top 10 CSEs, Part 2
It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I want to take this series as an opportunity to dive deeper into the mystery of comparison-shopping. In my first blog post of this series I … [Read more...] about Comparison-Shopping Engines: The top 10 CSEs, Part 2
