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The Internet can be a strange place. People make weird posts, people browse strange sites and, most important of us to us PPC Heroes of the word, people search for weird things. It’s something that we’ve long delighted in here at PPC Hero. For months...
In a roll out that’s been going on for months, demographic targeting should now be available to pretty much all users on the Google Display Network. Our bigger accounts have had it for some time while it’s still news to our smaller clients. Google’s tried...
One of life’s essential conundrums is how to allocate your resources. Whether it’s your energy, your time or your money, figuring out what to do with what you have determines what kind of person (or company) you’re going to be. When it comes to life,...
For the final installment of our conversion rate optimization and landing page series we’ve tried to bring together as many tips and tricks as we can! Testing Methodology 1. Don’t test for testing’s sake! Always have a hypothesis about what you think will improve your...
After seeming weeks of changes that made PPC’s small little corner of the Internet pretty angry, Google has launched a new tool that seems pretty awesome. Meet the new Auction Insights report. It should be rolled out to your account in the next couple of...
Because April was National Poetry Month, we wanted to celebrate the creative side of PPC-ers everywhere! We hosted a haiku contest, and here is our winner: New client, new goals An empty canvas to fill Words and ads, not paint – James Thompson (@JamesSThompson) Congrats,...
The 2012 Search Marketing Madness champion is… Fathom Online! Not only do the folks at Fathom get bragging rights for a whole year, but they also will be receiving a $200
We have made it to the big game, ladies and gents! Congratulations to Fathom Online and Mashable for outlasting the blog competition and making it this far! So, one last time…please vote in the survey below to determine the 2012 Search Marketing Madness Champion! Voting...
Only the best Search Marketers know how to write PPC haikus. To become a Search Marketing master you must First write a haiku. There is no art form Like a PPC haiku. Optimization! PPC Hero, Looking for a great haiku, Offering a prize. What is...
The best in each category have been selected! Congrats to our Final 4 who will each receive a $50 gift card. But, we’re not done yet! Please vote in the below survey to select the blogs who will go head-to-head in our Search Marketing Madness...
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