We’re all very well acquainted with the PPC industry charging ahead like a bullet train, and we’re all just trying to hang on tight to the caboose. With all of the updates that have happened over the last few months – and the inevitable changes soon to come - in AdWords (ahem, Google Ads), Facebook, YouTube, automation, etc etc etc…we just need to hop on a webinar and sort it … [Read more...] about The Latest PPC Updates to Catapult Campaigns in 2019
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How Much Should I Spend: Aligning PPC Budgets to Goals
“How much money should we spend on PPC this year?” “How many sales can we get with X amount of budget?” “We are looking at expanding into ____ platform, how much budget should we allocate?” In the five years I’ve worked at Hanapin, these types of questions from clients are becoming more and more common. Budget recommendations and planning are not so straightforward as they … [Read more...] about How Much Should I Spend: Aligning PPC Budgets to Goals
Keeping Up in the Digital World
A theme has been consistently popping up in my day to day conversations regarding the rapid pace of the digital marketing world. These discussions have gone on to expand upon how difficult it is to keep up. Today, the Twittersphere was abuzz sharing an ebook titled, "It Doesn’t Have to Be Crazy at Work," published by the Founder & CEO at Basecamp. I'm curious... How many … [Read more...] about Keeping Up in the Digital World
Save Your Account From the Upside Down
Wait a minute…does that say “Upside Down?” Does that mean…. YES! That means our second episode of Real Life PPC is, in fact, Stranger Things themed. Get ready to fight the demogorgons of PPC with some seriously fantastic marketing tools. Trust us, they’re much better than wrist rockets. Even if you haven’t seen Stranger Things, you’ll still love this entertaining webinar and … [Read more...] about Save Your Account From the Upside Down
Max Clicks For Budget-Limited Campaigns: A Case Study
What bidding strategy will perform best for a given campaign? This can be a tricky question. While aggregate data as well as common sense can provide some answers, absent a crystal ball no one can say how any given campaign will perform with a particular automation strategy until it is actually tried. As such, I designed an experiment to run for 8 lead generation campaigns for … [Read more...] about Max Clicks For Budget-Limited Campaigns: A Case Study
Leveraging Optmyzr Part 1: Creating PPC Reports
Hanapin has access to several different reporting platforms. I was curious which reporting platform Hanapin’s team prefers. After sending out a poll, the results revealed our team really only uses 3 platforms, and one of them might surprise you. The top three platforms were: Optmyzr (37%), NinjaCat (26%), and Google Sheets (26%). Over the coming months, I will be highlighting … [Read more...] about Leveraging Optmyzr Part 1: Creating PPC Reports
AdWords Global Site Tag Implementation Guide
AdWords introduced their new site-wide tagging back in October 2017. Like Bing’s Universal Event Tracking, the new AdWords site-wide tagging uses one tag on the entire site with additional event snippets to track conversion actions. The global site tag (gtag.js) will also be used for Google Analytics in the future. There will no longer be a need to use separate AdWords and … [Read more...] about AdWords Global Site Tag Implementation Guide
How to Utilize Different Match Types in Paid Search
With Pay Per Click, keywords are the foundation of our industry. By knowing how the different type of keywords work and how to utilize these match types, you will be able to reduce some unwanted clicks and some wasted spend. We are going to list out the available match types and real-life Search Query Report (SQR) example and why you might want to incorporate this type of … [Read more...] about How to Utilize Different Match Types in Paid Search
Why You Need To Be Layering & Testing Search Audiences
It seems like much of the news coming out of Google Ads and Bing is the continued push towards audiences whether they be custom made or created by the platforms themselves. From in-market audiences for search, custom intent audiences, and I’m sure more in the future, we’re being presented some great targeting options and you really need to be testing these out across your own … [Read more...] about Why You Need To Be Layering & Testing Search Audiences
The Missing Ingredient to Your PPC Strategy: Non-Branded Campaigns
You may have a client, or you may be a client, asking the question, should we spend more on branded or non-branded terms? Like anything in PPC, it depends on the industry, the type of product/service, what your competitors are doing, how your PPC account is currently set up, etc. Having worked with a variety of clients, I have seen a wide range of strategies. Two opposing … [Read more...] about The Missing Ingredient to Your PPC Strategy: Non-Branded Campaigns
Expectations & Marketing Ideas for PPC Clients with Drift
A few weeks ago, I got a disturbing message from Google notifying me that thousands of my client’s ads were down due to “Malicious Content.” As any good Account Manager would, I called Google using my stern, don’t-be-passive-aggressive-but-get-results-voice to uncover the issue and figure out what hoops I had to jump through to get the ads live again. The “Malicious Content” in … [Read more...] about Expectations & Marketing Ideas for PPC Clients with Drift
Is Your Website A Conversion Nightmare? Try Facebook Lead Ads!
What are Facebook Lead Ads? In today’s blog post, we’re going to talk briefly about the benefits of Facebook Lead Ads! As you are aware, most of us are captive servants to our mobile phones. This of course presents an opportunity and a challenge, especially for activities that require longer research and contemplation. Mobile-users have twitchy attention spans and often … [Read more...] about Is Your Website A Conversion Nightmare? Try Facebook Lead Ads!
